Iresearch Introduction

iResearch Consulting Group Business Profile 2008.04.01 iResearch Consulting Group Shanghai·Beijing·Guangzhou www.iresearch.com.cn Internet Research, Insight Research

Contents Overview of iResearch Research & Consulting Services Data Products Conferences and Medias

Major Business Lines Research and Consulting ： iResearch Inc. Data and info ： iResearch Data+ Industry Consulting Ad Research User Behavior Customized Research Media and Events iResearch.cn & Conferences Website Advertising Industry Events

Milestones of iResearch ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

iResearch Personnel and Management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research Scope of iResearch Online Advertising Online Advertiser Affiliate Advertising Community Marketing Online Video SEM Word-of-mouth Marketing …… Online Recruitment SNS Online Video Network Security E-mail Digital Publishing Domain Mainframe …… Web Search Map Search Video Search Wireless Search Travel Search Comparison Shopping …… Game Industry Online Game Casual Game Mobile Game Online Animation Digital Music …… Mobile Business Mobile Positioning Mobile Payment Mobile Search WAP Service 3G Value-added …… Online Shopping B2B Online Payment Online Banking SAAS Online Reserving …… New Economy Online Advertising Online Service Search Engine Digital Recreation Mobile Value-added E-business

iResearch Consulting Advantage ,[object Object],[object Object],Mar, Jun, Sep, Dec Internet Economy Mar, Jun, Sep, Dec Online Reserving Mar, Jun, Sep, Dec Online Recruitment Mar, Jun, Sep, Dec Online Payment Mar, Jun, Sep, Dec Online Shopping Mar, Jun, Sep, Dec B2B E-business Mar, Jun, Sep, Dec Online Game Mar, Jun, Sep, Dec Search Engine Mar, Jun, Sep, Dec Online Advertising Time Quarterly Report

iResearch Customized Research Business Customized Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online Media Research Online Service & Products Research Brand and Satisfaction Research Online Marketing Research

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],iResearch Customized Research Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

iResearch Customized Research Advantage iClick Online Survey Panel Community iUserSurvey DIY Survey System High quality panelist www.iclick.cn high automation survey system www.iusersurvey.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Services and Solution For Major Clients by iResearch 　　　　　　　　　　 *** 　 *** 　 *** 　 *** Online Ad Research iResearch Data + Research Service 　　 *** 　 *** 　　　　　　　 *** 　 *** 　 *** 　 Online Media Measurement 　　 *** 　 *** 　 *** 　 *** 　 *** 　 *** 　 *** 　 *** 　 *** 　　 *** 　 *** Competitor Analysis Others Telecom industry Corporate Services Investment bank Venture capital Investment Companies Others Application software Online payment Mobile WVAS Digital entertainment E-commerce Search engine Online Services Advertising agency Advertisers Online media Online Ad Customer/Service Type

Product Target of i User Tracker ,[object Object],[object Object],[object Object],[object Object],[object Object]

① Overall Evaluation of China Netizens ② Internet Panel Recruit ③ Monitoring Software installation ⑤ Weight Samples ④ Sample Screening ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tracking Internet and software usage with iClick software, a proprietary software. Keyboard usage is not included. Samples with following cases will be excluded ： 1 ） Time spent on Internet less than 1 hour a week 2 ） Access internet with public computer 3 ） Computer is not used mainly by himself/herself 4 ） Multi-accounts owned by same people 5 ） Users who treated or visits single sites are excluded 6 ） Users take survey with reward as profession 7 ） Users with logical error questionnaires 8 ） Users with other abnormities ,[object Object],[object Object],[object Object],[object Object],Weight samples according to gender, age area distribution Sample select of i User Tracker

Email invitation for www.iclick.cn registration ,[object Object],Software Registration Data Monitoring and Analysis Process Log that records internet behavior is the basis for in-deep analysis Install the software Get authentication code Submit personal information; Join customized research surveys Tracking Internet and software usage with iClick software, a proprietary software. Keyboard usage is not included. 0.1 Yuan/day reward for all the days online To get notice of survey with reward ea r lier Account management and direct payments of cash program renews list every 2 seconds to monitor all actions of users i User Tracker data monitoring process Web Server Web Server

i User Tracker Website and service analysis Software analysis Media Plan User Analysis Website and Service Analysis Indicators ： Unique Visitor/Reach% PV and market share Visits and market share Viewing Duration and market share monthly/daily/per user indicators Functions ： Indicator comparison Trends analysis User profile analysis Source and loss analysis User stickiness analysis Cross Visiting analysis Software Analysis Indicators ： Unique Visitor/Reach% Running time/market share Startups/market share Using time/market share monthly/daily/per user indicators Functions ： Indicator comparison Trends analysis User profile analysis Source and loss analysis User stickiness analysis Duplication analysis i User Tracker Functional Module and Core Indicators Gender/Age/ Marriage Status Education/Area City Personal/HH Income Occupation/Industry Work day/Holiday Products Owned Products to Purchase Consumer Attitudes Value Attitude Media Touched White Collar High Income Family Students Office Lady Blue Collar Basic Features Advanced Features Special Group

Available i User Tracker Functionalities for Different Versions *** stands for: only those who buy both Site Analysis Advanced Version and Software Analysis Basic Version or up can get this functionality √ Help client work out media planning with advanced user features Advanced Media Planning √ Crosstab analysis between website user and software user Software User Analysis √ Help client work out media planning with basic user features Media Planning √ Crosstab analysis on user/User overlap analysis √ √ General ranking/ranking by service type √ *** √ √ √ √ √ √ √ Home and office database User feature analysis/User preference analysis Analysis on software use of website users Analysis on where do user come from/where do they go Analysis on user stickiness/user return Service analysis/Cross visiting Website overall analysis/Cross visiting Ranking by service type Ranking by company matrix General ranking Level 2 √ √ √ √ √ Internet café database Advanced Website Analysis Basic Website Analysis Website Ranking Level 1

Value of i Ad Tracker ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],Ad capture and monitoring success Automatically captures ad in websites with iAdCapture, a proprietary software Judge by historical data Judge by page linked to Judge by monitoring codes i Ad Tracker data collection process ② Manually classification Data classification ① Automatically classification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All data upload to server at 24:00 every day Web Server Web Server

Ad types i Ad Tracker tracking PIP skyscraper ad couplet ad Suspend Ad Banner Rich Media Pop-up Ad Button Video Ad

i Ad Tracker Function List √ Analysis on durable consumer goods Brand survey analysis √ Analysis on nondurable consumer goods √ Brand preference analysis of website uses √ Brand preference inquiry of specific netizens √ Advertising research report download version (10-20 reports) Advertising Research Report √ Research data about advertising and netizens (thousands of data) Brand Survey Data Version √ √ Launching record of advertisers Advertiser analysis √ √ Media plan of advertisers √ √ √ √ √ √ Ad launching Basic version √ √ √ √ √ √ √ √ √ √ Ad launching Advanced Version Analysis on ad effectiveness Comparison analysis on advertisers regarding Netizens reach Analysis on Netizens That have reached ad of a specific advertiser Analysis on Netizens that have reached a specific ad creative Difference comparison of different media Channel ad launching status Media ad launching status Ad launching tendencies of different industries Ad launching ranking of different industries Entire online ad launching status Level 2 Report Download Version Ad effectiveness analysis Media navigation analysis Industry navigation analysis Level 1

Value of i Web Speed ,[object Object],[object Object],[object Object],[object Object]

Why need i Web Speed ？ ,[object Object],[object Object],[object Object],For website operator—— ,[object Object],[object Object],[object Object],For marketing staff——

i Web Speed data monitoring process More than 40,000 long-term samples Simulate page download Send data back to server for analysis Send web page request Panel Recruitment Panel Screening Software Install Panel Maintaince ,[object Object],[object Object],[object Object],Collecting data from samples Web Server Web Server Web Server

iResearch Conferences and Medias iResearch Conferences ,[object Object],[object Object],[object Object],[object Object],iResearch Media iResearch Conference & Media ,[object Object],[object Object]

iResearch Conferences planning 80 Guangzhou 2008-10 2008 Highlevel dinner in south China 80 Shanghai 2008-9 2008 iResearch Online Marketing highlevel dinner Highlevel Diner 200 Beijing 2008-7 2008 iResearch Online Marketing Awards Dinner & highlevel Dinner 200 Beijing 2008-4 2008 iResearch New Economy Awards Dinner & highlevel Dinner Awards Dinner 300 Guangzhou 2008-10 2008 iResearch Online Marketing Annual Conference 600 Shanghai 2008-9 2008 iResearch Online Marketing Annual Conference 800 Beijing 2008-7 2008 iResearch Online Marketing Annual Conference 800 Beijing 2008-4 2008 iResearch New Economy Annual Conference Annual Meeting Scale Location Time Theme Type

iResearch Clients Internet Enterprises Advertising Agencies Investment related iResearch has hundreds of clients from various fields Traditional Enterprises

iResearch Consulting Group China’s Leading Internet Data Product Provider China’s Leading Research Provider Focuses on Internet Business China’s Leading Research Provider Focuses on Online Advertising

Iresearch Introduction

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Iresearch Introduction