Using analytics in iOS apps - #uikonf2016 #unconference
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We need to look on analytics as something that helps us make apps better. Making software is hard - QA helps but there are at least 1 more bug left & fixing bug introduces another bugs. When app crash we want to know what happened. When customer sends feedback we want to know more about his specific situation. To make my app better we have to understand how people use app. Where they stuck with app? Did they discover app features? Do app navigation works? How often they open app? What forces them to upgrade to paid version of the app? How they found app, what can we do to improve discoverability? Indie developer perspective on analytics tracking. Presented at UIKonf 2016 unconference.
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Using analytics in iOS apps - #uikonf2016 #unconference
- 1. LET’S TALK ABOUT ANALYTICS AND THE iOS APPS #UIKonf2016 #unconference
- 2. HELLO! I MAKE APPS http://landlordyapp.com http://drinkcontrolapp.com
- 3. ANALYTICS? SALES DOWNLOADS APP VIEWS FREE-PAID CONVERSION CRASHES RATINGSREVIEWS APPSTORE RANKS ONBOARDING RETENTION AD REVENUE LANDING PAGE ANALYTICS APP VIEWS INSTALLS ACTIVE USERS APP UNITSKEYWORD RANKS SEARCHES CLICKS CPI CPM DAU/MUA RATIO SESSIONS GOALS
- 4. ANALYTICS? SALES DOWNLOADS APP VIEWS FREE-PAID CONVERSION CRASHES RATINGSREVIEWS APPSTORE RANKS ONBOARDING RETENTION AD REVENUE LANDING PAGE ANALYTICS APP VIEWS INSTALLS ACTIVE USERS APP UNITSKEYWORD RANKS SEARCHES CLICKS CPI CPM DAU/MUA RATIO SESSIONS GOALS
- 5. ANALYTICS: MAKE THINGS BETTER MAKE APP BETTER CRASH LOGGING & DIAGNOSTICS UNDERSTAND USER (MAKE APP BETTER) USAGE ANALYTICS & FEEDBACK UNDERSTAND SALES CYCLE (MAKE BETTER SALES) SALES ANALYTICS
- 6. CRASH LOGGING XCODE/APPSTORE FINALLY! (Xcode7 Menu-Window-Organizer-Crashes) ONLY OPT-IN USERS (opt-in is becoming default since iOS9) 3RD PARTY SDK & DSYM INTEGRATION & DASHBOARD SERVICE Crashlytics aka Fabric (acquired by Twitter) HockeyApp (acquired by Microsoft) Flurry (acquired by Yahoo) Parse (acquired by Facebook) Crittericism and more… BUILD YOUR OWN (DON’TTRUST ANYBODY) https://www.plcrashreporter.org MAKE APP BETTER BY CRASHING LESS
- 8. EASY INTEGRATION AUTOMATIC DSYM UPLOAD ON BUILD YOUR OWN CUSTOM PARAMETERS INSTANT + EMAIL NOTIFICATION FREE
- 9. SUPPORT DIAGNOSTICS HAVE BETTER INFORMATION ON USER ISSUES
- 10. USAGE ANALYTICS ONBOARDING CONVERSION USAGE PATTERNS RETENTION NON-CRYTICAL ERRORS/WARNINGS A/B TESTING? MAKE APP BETTER FOR USER
- 11. USAGE ANALYICS:PLATFORMS 3RD PARTY SDK & SERVICE Google Analytics - free Flurry (acquired by Yahoo) - free Parse (acquired by Facebook) - free (for analytics) MixPanel (to be acquired?) - freemium Localytics (to by acquired?) - freemium and many more… SELF HOSTED (DON’TTRUST ANYBODY) Piwik Countly
- 12. TRACK WRAP IN YOU OWN CLASS TRACK SCREENS TRACKTIMINGS TRACK EVENTS TRACK ERRORS/WARNINGS
- 13. SUPPLY EXTRA DATA/DIMENSIONS NECESSARY DIAGNOSTIC INFO & SEGMENTATION (IF NOT PROVIDED BY SDK/PLATFORM)
- 14. ONBOARDING
- 15. CONVERSION
- 16. USAGE PATTERNS RENT INVOICES ARE SENTVIA
- 18. THINGS TO CONSIDER YOU ARE SHARING YOUR APP USERS DATA WITH DATA MINING MEGACOMPANIES YOUR APP'S PRIVACY POLICY SIZE OF APP SECURITY IMPLICATIONS (ATS) IMPACT ON NETWORK USE/BATTERY
- 19. SALES ANALYTICS USER DOWNLOAD PROFIT conversionmagic USER DOWNLOAD & PROFIT magic FREEMIUM PAID MAKE SALES BETTER
- 20. MAGIC (DECONSTRUCTION) APP STORE VIEW APP STORE SEARCH APP LANDING PAGE SEARCH SOCIAL PAID MARKETING DOWNLOAD & PROFITIN-APP ADS
- 21. MAGIC (WE CAN MEASURE) APP STORE VIEW APP STORE SEARCH APP LANDING PAGE SEARCH SOCIAL PAID MARKETING DOWNLOAD & PROFITIN-APP ADS (kinda) (kinda)
- 22. NO SINGLE TOOL/PLATFORM DIFFERENTTOOLS/PLATFORMS/SERVICES FOR DIFFERENT USE CASES
- 23. LANDING PAGE PRO-TIP: MAKE IT MOBILE FIRST
- 24. SOCIAL/PAID CREATE CUSTOM APPSTORE LINKS https://itunes.apple.com/us/app/id975031084?mt=8&uo=4&at=11lGGi&ct=UIKonf2016 FOR SHARING & TRACKING IN SOCIAL, EMAIL NEWSLETTER, ETC. TRACK AD CAMPAIGN REAL PERFORMANCE GET COMMISSION (KINDA) REGISTER FOR ITUNES AFFILIATE: www.apple.com/itunes/affiliates/
- 25. WEB SEARCH GOOGLE WEBMASTER TOOLS: www.google.com/webmasters/tools
- 26. APP STORE SEARCH AppAnnie,Appbot, SensorTower,…
- 27. APP VIEWS IN SEARCH RESULTS NOTTRACKED SOURCES - ONLY FROM SAFARI BROWSER VERY,VERY BASIC (& OPT-IN ONLY) FOR USAGE ANALYTICS APP STORE VIEWS (ITUNES)
- 28. WRAP UP 1. UNDERSTAND & PLAN WHAT IS IMPORTANTTO TRACK ON CRASH WHAT INFORMATION IS HELPFUL IN SUPPORT EMAIL WHAT IS ESSENTIALTO UNDERSTAND USER EXPERIENCE IN THE APP WHAT CAN (AND SHOULD) BE MEASURED IN SALES CYCLE 2.ADOPTTOOLS (SDKs & SERVICES) IMPLEMENT CRASH LOGGING, USAGE TRACKING, SALES ANALYTICS 3. MEASURE (COMBINE FROM DIFFERENT SOURCES) IF ONLYTHERE WAS APP FOR THAT… 4.ACT MAKE APP BETTER MAKE SALES BETTER