The document discusses the target audience for a 1940s-1950s film noir media product. The intended audience is upper class males aged 35+ who work in professional occupations like doctors, lawyers, and bankers. This is because film noir appealed most to and was enjoyed by older males from higher social classes during this time period. The document provides statistics showing that among cinema goers, older males from socioeconomic class AB most enjoyed and considered film noir their favorite genre. The film will likely be released in a smaller, independent theater given film noir's niche appeal to only about 10% of cinema goers.

1. Question 4:
Who would be the audience for your media product?
Our film is aimed at the upper class(Class A/B) because of the time the film was made e.g.
1940-50’s, the demographics that we decided on are:
Age: 35+Gender: Male.
Occupation: Doctors, Lawyers, Bankers, Teachers.
Social Class: AB.
We have chosen this audience because the genre of the film depicts a very niche audience,
with interests mainly qualifying from men of a relatively old age and some at a younger age
which we have set it at, we have done this because people at that age can relate to these
films most and enjoy them the most as they would have most likely been their first movies
that they have watched, this does not mean that this genre is restricted only to the older
ages, as there are some circumstances where people of a younger generation become
interested in Film Noirs.

2. There are 10% of cinema goers that enjoy Film Noir although only 1% thought it was their
favourite genre.
Out of the 10% of cinema goers overall that enjoy Film Noir, 9% were male <35, 13% were
male 35+, 7% were female <35, and 9% were female 35+.
It is clear that the age and gender that enjoys Film Noir the most is Male 35+.
Out of the 1% of cinema goers overall that thought Film Noir was their favourite, 1% were
male <35, 2% were male 35+, 1% were female <35, and 1% were female 35+.
It is clear that the age and gender who think Film Noir is their most favourite is Male 35+.
Social Class:
AB - 2% C1 - 1% C2 - <1% DE - 1%
As we recently discovered that the class AB enjoys Film Noir the most our secondary
audience would be the C1 class considering they are the next class down.
The BBFC classification we gave it was a 15 due to
graphic and violent content as it still encourages
younger generations e.g. teenagers to watch and
appreciate older cultures although the film is
mainly aimed at older adults in order to establish
the audience of 35+.
Our film is likely to be released in a smaller independent theatre because as the UK Film
Council Stats state about 10% of cinema goers enjoy Film Noirs, this is a small percentage
and is therefore seen as a niche genre and does not have a mainstream audience.
During our research we also interviewed a likely member of our
estimated target audience and one of our ICT teachers called Mr Healy,
who matches our social class of A/B and is 35+ and male.
Mr Healy is generally a fan of most music styles, he loves old style jazzy
music, especially that included in old films related to our genre, but is
more interested in a more modern techno style mixed with jazz to
create an interesting blend of music, which adds effect, he gave a
couple of examples which was Bladerunner and The Matrix, the latter
one was especially included about techno music, and how the blend of
the two create a very tense atmosphere.
However his dislikes are more mainstream pop music such as Britney Spears and Madonna.

3. Apart from the Film Noir genre, Mr Healy particularly enjoys action films such as Indiana
Jones and Bladerunner, or films directed by Ridley Scott e.g. Alien.
A genre that does not particularly interest him is horror, and the type of film he hates within
horror is the unrealistic movies such as supernatural type films like Paranormal Activity or
Scream.
The main type of program that appeals most to Mr Healy are deduction or detective stories
such as CSI or Sherlock Holmes, and in terms of shows that he doesn't like, he detests
programs that show things with no relevance or unneeded romance in them.