Introduces Passa Bola. A brand from the Lurdes Mutola Foundation in Mozambique

1. This is the first campaign where the Private sector and its customers play in the same team, together with the Lurdes Mutola Foundation. Towards the same goal: Improving community sports in Mozambique. Passa Bola will improve the sports conditions by creating a partnership between companies and communities from which both will gain. Become partner of Passa Bola, Passa Bola will create footballs, football fields and other sports equipment for kids in Mozambique and they will love you for it.

3. Passa Bola Sticker Another example of how Passa Bola sticker will work: Let’s say you have a product in various sizes: e.g. Washing powder in packages of 100 gr, 200gr and 500 gr. Or air time of 20 MTn, 50 MTn or 100 MTn. With Passa Bola sticker on the higher quantity products you give your customers an incentive to buy these products, rather than the smaller ones. Because your customers will want to collect the Passa Bola stickers to get the refund. The CONCEPT

4. Merchandising To pass the ball to kids all around Mozambique we need your contribution. Their conditions to play sports are weak. Passa Bola will improve these conditions by creating various sports equipment, from balls to field demarcations, co-branded with your company’s name. Fields like the one illustrated here will appear all over the country, with your company’s name on it. With Passa Bola everything is possible and in Mozambique everything is needed.

5. Are you interested in learning how Passa Bola can improve your marketing campaigns? Or how it can fit in your CSR strategy? Contact us via e-mail or by telephone: Fundação Lurdes Mutola T: 21487717 M: 843221810 M: 827004818 E: [email_address] WWW.PASSABOLA.ORG.MZ