Apple case study 2012 i pad update

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John Ashcroft

Apple Case Study - update for the iPad March 2012. What can we learn about Apple Corporate Strategy from the iPad 3?

Negócios Diversão e humor Tecnologia

Apple
From the iPod to the iPad
A case study in Corporate Strategy

Second Edition April 2012

J K Ashcroft

Saturday, 31 March 12

pdate
U
What does it tell us about
Apple corporate strategy

Second Edition April 2012

J K Ashcroft

Saturday, 31 March 12

First a recap

The Digital Hub Strategy
2001

Second Edition April 2012

J K Ashcroft

Saturday, 31 March 12

Launch of the iPod

J K Ashcroft

Saturday, 31 March 12

Apple looking for a digital consumer device
Undertakes a systematic evaluation
of alternative product options
Video
Games
DVD players and recorders

J K Ashcroft

Saturday, 31 March 12

using
3D market
proﬁle

J K Ashcroft

Saturday, 31 March 12

Launches the iPod
“Music on the move”
“1000 tunes in your pocket”

“so why music, we all love music
It’s a huge market and
nobody has got it right”

J K Ashcroft

Saturday, 31 March 12

Music
ticks all
the boxes

using
3D market
proﬁle

J K Ashcroft

Saturday, 31 March 12

Since then ... sales have soared

J K Ashcroft

Saturday, 31 March 12

proﬁts have followed

J K Ashcroft

Saturday, 31 March 12

as has the ROS

J K Ashcroft

Saturday, 31 March 12

so too the share price

and the market cap

J K Ashcroft

Saturday, 31 March 12

“EBITDA
off the charts”

J K Ashcroft

Saturday, 31 March 12

Sales growth
gets 3rd
lease of life

J K Ashcroft

Saturday, 31 March 12

Time ...........
Note : [Share price = Earnings(EPS) x PE rating] ; [PE rating (f) Growth Rate]
and : [PEG ratio = PE / Growth rate] Hence rating for high growth stocks falls over time

J K Ashcroft

Saturday, 31 March 12

575 million
Digital Devices Sold
iPod, iPhone, IPad

J K Ashcroft

Saturday, 31 March 12

Latest in Amsterdam
March 2012

J K Ashcroft

Saturday, 31 March 12

auto focus
auto face detection

3.1 million pixels

Voice
Dictation
auto focus
auto face detection

Saturday, 31 March 12

1 Retina Display
2 A5X Chip
3 5 MP camera
4 HD1080p video recording
5 Voice Dictation
6 4G LTE wireless tech
7 Battery Life
8 Light @ 1.4 lbs

J K Ashcroft

Saturday, 31 March 12

The iPad priced at $499
- the iPad 2 drops to......

J K Ashcroft

Saturday, 31 March 12

Prior Premium Pricing - then
Price Point Proliferation

J K Ashcroft

Saturday, 31 March 12

as with
the iPod

Prior Premium Pricing
Price Point Proliferation
J K Ashcroft

Saturday, 31 March 12

iPad is the way ahead

J K Ashcroft

Saturday, 31 March 12

Great software like iTunes

J K Ashcroft

Saturday, 31 March 12

2012 latest

J K Ashcroft

Saturday, 31 March 12

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Apple case study 2012 i pad update

1. Apple From the iPod to the iPad A case study in Corporate Strategy Second Edition April 2012 J K Ashcroft Saturday, 31 March 12

2. pdate U What does it tell us about Apple corporate strategy Second Edition April 2012 J K Ashcroft Saturday, 31 March 12

3. First a recap The Digital Hub Strategy 2001 Second Edition April 2012 J K Ashcroft Saturday, 31 March 12

4. J K Ashcroft Saturday, 31 March 12

5. Launch of the iPod J K Ashcroft Saturday, 31 March 12

6. Apple looking for a digital consumer device Undertakes a systematic evaluation of alternative product options Video Games DVD players and recorders J K Ashcroft Saturday, 31 March 12

7. using 3D market proﬁle J K Ashcroft Saturday, 31 March 12

8. Launches the iPod “Music on the move” “1000 tunes in your pocket” “so why music, we all love music It’s a huge market and nobody has got it right” J K Ashcroft Saturday, 31 March 12

9. Music ticks all the boxes using 3D market proﬁle J K Ashcroft Saturday, 31 March 12

10. Since then ... sales have soared J K Ashcroft Saturday, 31 March 12

11. proﬁts have followed J K Ashcroft Saturday, 31 March 12

12. as has the ROS J K Ashcroft Saturday, 31 March 12

13. so too the share price and the market cap J K Ashcroft Saturday, 31 March 12

14. J K Ashcroft Saturday, 31 March 12

15. J K Ashcroft Saturday, 31 March 12

16. J K Ashcroft Saturday, 31 March 12

17. “EBITDA off the charts” J K Ashcroft Saturday, 31 March 12

18. Sales growth gets 3rd lease of life J K Ashcroft Saturday, 31 March 12

19. Time ........... Note : [Share price = Earnings(EPS) x PE rating] ; [PE rating (f) Growth Rate] and : [PEG ratio = PE / Growth rate] Hence rating for high growth stocks falls over time J K Ashcroft Saturday, 31 March 12

20. 575 million Digital Devices Sold iPod, iPhone, IPad J K Ashcroft Saturday, 31 March 12

21. J K Ashcroft Saturday, 31 March 12

22. J K Ashcroft Saturday, 31 March 12

23. J K Ashcroft Saturday, 31 March 12

24. J K Ashcroft Saturday, 31 March 12

25. J K Ashcroft Saturday, 31 March 12

26. J K Ashcroft Saturday, 31 March 12

27. J K Ashcroft Saturday, 31 March 12

28. Latest in Amsterdam March 2012 J K Ashcroft Saturday, 31 March 12

29. J K Ashcroft Saturday, 31 March 12

30. J K Ashcroft Saturday, 31 March 12

31. J K Ashcroft Saturday, 31 March 12

32. auto focus auto face detection 3.1 million pixels Voice Dictation auto focus auto face detection Saturday, 31 March 12

33. J K Ashcroft Saturday, 31 March 12

34. 1 Retina Display 2 A5X Chip 3 5 MP camera 4 HD1080p video recording 5 Voice Dictation 6 4G LTE wireless tech 7 Battery Life 8 Light @ 1.4 lbs J K Ashcroft Saturday, 31 March 12

35. J K Ashcroft Saturday, 31 March 12

36. The iPad priced at $499 - the iPad 2 drops to...... J K Ashcroft Saturday, 31 March 12

37. J K Ashcroft Saturday, 31 March 12

38. Prior Premium Pricing - then Price Point Proliferation J K Ashcroft Saturday, 31 March 12

39. as with the iPod Prior Premium Pricing Price Point Proliferation J K Ashcroft Saturday, 31 March 12

40. iPad is the way ahead J K Ashcroft Saturday, 31 March 12

41. J K Ashcroft Saturday, 31 March 12

42. iPad brand dominant Apps for the iPad J K Ashcroft Saturday, 31 March 12

43. Great software like iTunes J K Ashcroft Saturday, 31 March 12

44. J K Ashcroft Saturday, 31 March 12

45. J K Ashcroft Saturday, 31 March 12

46. J K Ashcroft Saturday, 31 March 12