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Private Company Up & Comers




          March 2012
Private Markets are Getting an Overhaul




         Super Angels
                                                        VC     Crowdsourcing




          Accelerators                                       Private market funds
Copyright 2011 HighStep Capital. All rights reserved.
Changes in the Funding Cycle

                                       Seed                             Early Stage                  Late Stage

Traditional                                F&F               Series A      Series B    Series C     Series D    Series E


   Recent                                                Angels                 Series A/B             Series C/D



Very Recent                                                 AngelList                        SecondMarket
       Path 1                                                                VCs         VCs              VCs

       Path 2                                            Angels            Angels       Angels
                                                                                      Secondaries     Secondaries



 Copyright 2011 HighStep Capital. All rights reserved.
Time to Exit has Increased

                                                        Median Age at IPO
       12

       10

         8

         6

         4

         2

         0
                  1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

   NVCA, Jan 2011



Copyright 2011 HighStep Capital. All rights reserved.
Why Companies Mature Before an IPO


                                   IPO performance from 1980-2010

       Sales # of IPOs Avg 1st Day Return Avg 3yr Return
      <$50m    3,897        23.60%            5.00%
      $50m+    3,457        12.00%           39.10%
 IPO research from Prof. Jay Ritter, University of Florida – as of 6/1/11
 http://bear.cba.ufl.edu/ritter




Copyright 2011 HighStep Capital. All rights reserved.
The IPO Gap Creates the Opportunity




                                                                                       Public
                                                            VC           IPO Gap       Markets

                                            1           2   3    4   5   6   7     8     9   10


                                           • Buyers & Sellers Maturing
                                           • Ecosystem Emerging
                                           • Laws Developing



Copyright 2011 HighStep Capital. All rights reserved.
Private Company Emerging Stars




Copyright 2011 HighStep Capital. All rights reserved.
Network Based Business Models




Copyright 2011 HighStep Capital. All rights reserved.
ZocDoc – The OpenTable of Doctor’s Offices




Copyright 2011 HighStep Capital. All rights reserved.
ZocDoc Stats




Copyright 2011 HighStep Capital. All rights reserved.
Klout – branding people




Copyright 2011 HighStep Capital. All rights reserved.
Klout - People become Brands




Copyright 2011 HighStep Capital. All rights reserved.
Polyvore – Pinterest for shopping




Copyright 2011 HighStep Capital. All rights reserved.
Polyvore Stats




Copyright 2011 HighStep Capital. All rights reserved.
CouchSurfing – Craigslist for travelers




Copyright 2011 HighStep Capital. All rights reserved.
CouchSurfing Stats

Couchsurfers:                                                                3,867,883
Successful Surfers:                                                          4,221,367
Friendships Created:                                                         4,165,046
Positive Experiences:                                                        6,752,847
Unique Countries/Territories Represented:                                          251
Unique Cities Represented:                                                      85,760




Copyright 2011 HighStep Capital. All rights reserved.
WhaleShark Media – coupon network




Copyright 2011 HighStep Capital. All rights reserved.
WhaleShark Media Stats




Copyright 2011 HighStep Capital. All rights reserved.
Shopkick – Local & Mobile Couponing




Copyright 2011 HighStep Capital. All rights reserved.
Shopkick Stats

•1 billion in-app deals and offers viewed
•3 million active users just over a year since launch
•5 million walk-ins to partner stores in December 2011,
doubling in just four months
•10 million product scans, up from 7 million in August
2011 and 3 million in February 2011
•Sixty-four percent of all shopkick users are now
women. More than half of female users have kids
•The average shopkick user is 30 years old. Less than
8% of all users are younger than 18

Copyright 2011 HighStep Capital. All rights reserved.
Lytro – focus later




Copyright 2011 HighStep Capital. All rights reserved.
Lytro Description

Lytro is developing a new type of camera that
dramatically changes photography for the first time
since the 1800s. Rather than just capturing one plane of
light, it captures the entire light field around a picture,
all in one shot taken on a single device. A light field
includes every beam of light in every direction at every
point in time. Experimentation in this field started in the
mid-1990s at Stanford with 100 cameras in one room.
Lytro’s innovation is making it small enough to fit in
your pocket. Really.

Copyright 2011 HighStep Capital. All rights reserved.
Kiva Systems – Robotic Fulfillment




Copyright 2011 HighStep Capital. All rights reserved.
Kiva Systems Adoption




Copyright 2011 HighStep Capital. All rights reserved.
Palantir Technologies – Big Brother is watching




Copyright 2011 HighStep Capital. All rights reserved.
Palantir Stats
2010 Revenue: “significantly north of $80m” http://goo.gl/aABcz
2011 Revenue: “on track to hit $250m” http://goo.gl/egv7x
“there is a clear path to hit $1b in revenue within 5 years”
http://goo.gl/cqE9N
     Capital Raises:

               Seed:      2004                                      Peter Thiel
               Series A: $10.52m - November 2006                    In-Q-Tel & Individuals
               Series B: $36.75m – March 2008                       In-Q-Tel, Reed Elsevier Ventures
               Series B2: $8.29m – April 2009                       Individuals
               Series C: $34.9m – November 2009                     Undisclosed Venture Firms & Individuals
               Series D: $90m – June 2010                           Founders Fund, Glynn Capital, Ulu Ventures, Individuals
               Series E: $50m – May 2011                            Founders Fund, Undisclosed VC
               Series F: $68m – September 2011                      Founders Fund
               Total: $300m

     Copyright 2011 HighStep Capital. All rights reserved.
better place – battery switching stations




Copyright 2011 HighStep Capital. All rights reserved.
BranchOut – the LinkedIn of Facebook




Copyright 2011 HighStep Capital. All rights reserved.
Branchout Stats




Copyright 2011 HighStep Capital. All rights reserved.
Stella & Dot – the next-gen Mary Kay




Copyright 2011 HighStep Capital. All rights reserved.
Stella & Dot stats



                                                               2009 Revenues: $33m
                                                               2010 Revenues: $104m
                                                          2011 Revenues (expected): $300m
                                                               5 Years Revenues: $1b


“It’s a nice business with very little paid-in capital. It’s gotten to $100
million and is a very profitable business in a short period of time. I
look forward to making it a standalone company for many years. I’m
very excited to work with her and the team.”
Sequoia Capital Partner Alfred Lin, who was most recently
chairman, COO and CFO of Zappos.com.
  Copyright 2011 HighStep Capital. All rights reserved.
Foodspotting – social discovery through food




Copyright 2011 HighStep Capital. All rights reserved.
What’s up With Food Photography?




Copyright 2011 HighStep Capital. All rights reserved.
Cheezburger – stupid stuff that people share




Copyright 2011 HighStep Capital. All rights reserved.
Cheezburger – stupid stuff that people share




Copyright 2011 HighStep Capital. All rights reserved.
Cheezburger Overview

Cheezburger, the company behind popular sites such as
I Can Has Cheezburger?, FAIL Blog, Memebase, and
The Daily What. The Internet media publisher counts a
passionate fan base of 16.5 million people who upload
more than 500,000 pictures and videos as well as view
375 million pages and 110 million videos each month.
Cheezburger has been profitable since its inception with
revenue from three sources of advertising, traditional
media publishing including books, and merchandising.


Copyright 2011 HighStep Capital. All rights reserved.
Market Observations

          • The Internet is huge & growing, which makes
            your odds of success very high
          • The Internet is filled with great niche content
          • The Internet is very international
          • Winning strategies are all about network effects so
            get big as fast as possible – (ie, photo sites)
          • Most of the great online products are derivatives
            of great offline products
          • The depth and quality of companies is amazing


Copyright 2011 HighStep Capital. All rights reserved.
Jason Jones
     jjones@highstepcap.com
           914.315.9751
          @cardinalrose

http://www.slideshare.net/jjones23
          New York | San Francisco

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Private company up & comers march 2012 - soho loft

  • 1. Private Company Up & Comers March 2012
  • 2. Private Markets are Getting an Overhaul Super Angels VC Crowdsourcing Accelerators Private market funds Copyright 2011 HighStep Capital. All rights reserved.
  • 3. Changes in the Funding Cycle Seed Early Stage Late Stage Traditional F&F Series A Series B Series C Series D Series E Recent Angels Series A/B Series C/D Very Recent AngelList SecondMarket Path 1 VCs VCs VCs Path 2 Angels Angels Angels Secondaries Secondaries Copyright 2011 HighStep Capital. All rights reserved.
  • 4. Time to Exit has Increased Median Age at IPO 12 10 8 6 4 2 0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 NVCA, Jan 2011 Copyright 2011 HighStep Capital. All rights reserved.
  • 5. Why Companies Mature Before an IPO IPO performance from 1980-2010 Sales # of IPOs Avg 1st Day Return Avg 3yr Return <$50m 3,897 23.60% 5.00% $50m+ 3,457 12.00% 39.10% IPO research from Prof. Jay Ritter, University of Florida – as of 6/1/11 http://bear.cba.ufl.edu/ritter Copyright 2011 HighStep Capital. All rights reserved.
  • 6. The IPO Gap Creates the Opportunity Public VC IPO Gap Markets 1 2 3 4 5 6 7 8 9 10 • Buyers & Sellers Maturing • Ecosystem Emerging • Laws Developing Copyright 2011 HighStep Capital. All rights reserved.
  • 7. Private Company Emerging Stars Copyright 2011 HighStep Capital. All rights reserved.
  • 8. Network Based Business Models Copyright 2011 HighStep Capital. All rights reserved.
  • 9. ZocDoc – The OpenTable of Doctor’s Offices Copyright 2011 HighStep Capital. All rights reserved.
  • 10. ZocDoc Stats Copyright 2011 HighStep Capital. All rights reserved.
  • 11. Klout – branding people Copyright 2011 HighStep Capital. All rights reserved.
  • 12. Klout - People become Brands Copyright 2011 HighStep Capital. All rights reserved.
  • 13. Polyvore – Pinterest for shopping Copyright 2011 HighStep Capital. All rights reserved.
  • 14. Polyvore Stats Copyright 2011 HighStep Capital. All rights reserved.
  • 15. CouchSurfing – Craigslist for travelers Copyright 2011 HighStep Capital. All rights reserved.
  • 16. CouchSurfing Stats Couchsurfers: 3,867,883 Successful Surfers: 4,221,367 Friendships Created: 4,165,046 Positive Experiences: 6,752,847 Unique Countries/Territories Represented: 251 Unique Cities Represented: 85,760 Copyright 2011 HighStep Capital. All rights reserved.
  • 17. WhaleShark Media – coupon network Copyright 2011 HighStep Capital. All rights reserved.
  • 18. WhaleShark Media Stats Copyright 2011 HighStep Capital. All rights reserved.
  • 19. Shopkick – Local & Mobile Couponing Copyright 2011 HighStep Capital. All rights reserved.
  • 20. Shopkick Stats •1 billion in-app deals and offers viewed •3 million active users just over a year since launch •5 million walk-ins to partner stores in December 2011, doubling in just four months •10 million product scans, up from 7 million in August 2011 and 3 million in February 2011 •Sixty-four percent of all shopkick users are now women. More than half of female users have kids •The average shopkick user is 30 years old. Less than 8% of all users are younger than 18 Copyright 2011 HighStep Capital. All rights reserved.
  • 21. Lytro – focus later Copyright 2011 HighStep Capital. All rights reserved.
  • 22. Lytro Description Lytro is developing a new type of camera that dramatically changes photography for the first time since the 1800s. Rather than just capturing one plane of light, it captures the entire light field around a picture, all in one shot taken on a single device. A light field includes every beam of light in every direction at every point in time. Experimentation in this field started in the mid-1990s at Stanford with 100 cameras in one room. Lytro’s innovation is making it small enough to fit in your pocket. Really. Copyright 2011 HighStep Capital. All rights reserved.
  • 23. Kiva Systems – Robotic Fulfillment Copyright 2011 HighStep Capital. All rights reserved.
  • 24. Kiva Systems Adoption Copyright 2011 HighStep Capital. All rights reserved.
  • 25. Palantir Technologies – Big Brother is watching Copyright 2011 HighStep Capital. All rights reserved.
  • 26. Palantir Stats 2010 Revenue: “significantly north of $80m” http://goo.gl/aABcz 2011 Revenue: “on track to hit $250m” http://goo.gl/egv7x “there is a clear path to hit $1b in revenue within 5 years” http://goo.gl/cqE9N Capital Raises: Seed: 2004 Peter Thiel Series A: $10.52m - November 2006 In-Q-Tel & Individuals Series B: $36.75m – March 2008 In-Q-Tel, Reed Elsevier Ventures Series B2: $8.29m – April 2009 Individuals Series C: $34.9m – November 2009 Undisclosed Venture Firms & Individuals Series D: $90m – June 2010 Founders Fund, Glynn Capital, Ulu Ventures, Individuals Series E: $50m – May 2011 Founders Fund, Undisclosed VC Series F: $68m – September 2011 Founders Fund Total: $300m Copyright 2011 HighStep Capital. All rights reserved.
  • 27. better place – battery switching stations Copyright 2011 HighStep Capital. All rights reserved.
  • 28. BranchOut – the LinkedIn of Facebook Copyright 2011 HighStep Capital. All rights reserved.
  • 29. Branchout Stats Copyright 2011 HighStep Capital. All rights reserved.
  • 30. Stella & Dot – the next-gen Mary Kay Copyright 2011 HighStep Capital. All rights reserved.
  • 31. Stella & Dot stats 2009 Revenues: $33m 2010 Revenues: $104m 2011 Revenues (expected): $300m 5 Years Revenues: $1b “It’s a nice business with very little paid-in capital. It’s gotten to $100 million and is a very profitable business in a short period of time. I look forward to making it a standalone company for many years. I’m very excited to work with her and the team.” Sequoia Capital Partner Alfred Lin, who was most recently chairman, COO and CFO of Zappos.com. Copyright 2011 HighStep Capital. All rights reserved.
  • 32. Foodspotting – social discovery through food Copyright 2011 HighStep Capital. All rights reserved.
  • 33. What’s up With Food Photography? Copyright 2011 HighStep Capital. All rights reserved.
  • 34. Cheezburger – stupid stuff that people share Copyright 2011 HighStep Capital. All rights reserved.
  • 35. Cheezburger – stupid stuff that people share Copyright 2011 HighStep Capital. All rights reserved.
  • 36. Cheezburger Overview Cheezburger, the company behind popular sites such as I Can Has Cheezburger?, FAIL Blog, Memebase, and The Daily What. The Internet media publisher counts a passionate fan base of 16.5 million people who upload more than 500,000 pictures and videos as well as view 375 million pages and 110 million videos each month. Cheezburger has been profitable since its inception with revenue from three sources of advertising, traditional media publishing including books, and merchandising. Copyright 2011 HighStep Capital. All rights reserved.
  • 37. Market Observations • The Internet is huge & growing, which makes your odds of success very high • The Internet is filled with great niche content • The Internet is very international • Winning strategies are all about network effects so get big as fast as possible – (ie, photo sites) • Most of the great online products are derivatives of great offline products • The depth and quality of companies is amazing Copyright 2011 HighStep Capital. All rights reserved.
  • 38. Jason Jones jjones@highstepcap.com 914.315.9751 @cardinalrose http://www.slideshare.net/jjones23 New York | San Francisco