1. A Do-It-Yourselfer’s Guide to “Findability” Social Networking for Business Managing the Social Media Menagerie

4. Social Networking for Business Managing the Social Media Menagerie Now What?

8. LinkedIn Basics

9. Facebook for Business

10. Tweeting for Traffic

11. Blogs, Feeds, and News

14. 50% of all LinkedIn Users are Business Decision Makers**

15. 120 million people visit Facebook EVERY DAY***

17. 45% of them have started their own******Forester – The Growth of Social Technology Adoption ** @plan Summer 2008 Report *** Facebook Internal Report**** Comscore 2009***** Universal McCann Study on Social Media Trends

18. Social Networking for Business Managing the Social Media Menagerie Where to Begin

19. Social Networking for Business Managing the Social Media Menagerie Step #1: Establish a username you can use on multiple platforms http://usernamecheck.com/ Many Social networks will allow you to be identified, located, and referenced by a single consistent username.This can be extremely helpfulin building cross-network consistency.

21. Incorporate your username into your social media urls wherever you can.Examples: http://username.wordpress.com http://linkedin.com/username http://twitter.com/username http://username.blogspot.com/ http://facebook.com/username

23. Descriptive profile (1st person please!)

24. Have a profile photo

25. Correct business names for work history

26. Import Contacts/Connections

27. Mirror your in-person networking efforts

28. Explore Second-Level Connections

30. Social Networking for Business Managing the Social Media Menagerie Groups Do’s and Don’ts: Do: Join groups by industry, geography, and interest Do: Participate, discuss, review, react Do: Lend your expertise Do: Share the wisdom of others Do: Join the IRN group! Shameless Plug Don’t: Join only groups related to your industry Don’t: JUST SIT THERE Don’t: Hesitate – Post! React! Interact!

32. Set your own business/personal boundaries

33. It’s OK to remind people what you do for a living.

34. What’s math got to do with it? Avg. # of Facebook Friends: 120 X120 14,400

36. Great Second Home for Franchisees and Owner Agents

37. Highly Optimized for Search Traffic

39. Url Shortening / Language Shortcuts

40. #Hash tags and trend following

41. Register yourself

42. Be yourselfhttp://www.twitter.com/irnlink

43. Social Networking for Business Managing the Social Media Menagerie Step #6: Get your Tweet on Read Stream Write Stream

45. React, respond, Re-Tweet

46. Follow your competition – Why not?

47. Follow your friends, colleagues, and locals

48. RT, DM, @ with a purpose

49. Use tools to manage

50. Twitter is 24/7 – you can’t be!http://www.tweetdeck.com

52. Blogs offer great fodder for on-topic discussion

53. Industry and topic-specific forums

56. Stay on voice – not on topic

57. Read, React, Shed some light

58. It’s a blog not a manifestohttp://sethgodin.typepad.com

59. Social Networking for Business Managing the Social Media Menagerie Step #10: Tweeting and Statusing for Traffic

61. Moving from online to Offline

62. Creating Groups – What’s your calling

64. Tweet/Status when the muse strikes

65. Blog on beat.

67. Social Networking for Business Managing the Social Media Menagerie IRN Links you need to know: IRN Homepage http://www.irnlink.com IRN LinkedIn Grouphttp://www.linkedin.com/groups?gid=126790http://www.twitter.com/irnlink IRN Facebook Page http://www.facebook.com/home.php#/pages/International-Referral-Network/144209399032 IRN Facebook Group http://www.facebook.com/home.php#/group.php?gid=136392371996 IRN Twitter Accounthttp://www.twitter.com/irnlink

68. Social Networking for Business Managing the Social Media Menagerie Presenter Information: Jason JividenSanctuary Media Group330.315.5075http://www.sanctuarymg.comhttp://twitter.com/jjividenhttp://www.twitter.com/sanctuarymghttp://www.linkedin.com/jjividenhttp://jjividen.wordpress.comhttp://www.facebook.com/jjividenhttp://www.facebook.com/home.php#/pages/Sanctuary-Media-Group/110177303433

69. Social Networking for Business Managing the Social Media Menagerie Resources: http://econsultancy.com/blog/4671-q-a-marta-kagan-on-wtf-is-and-isn-t-social-media?utm_medium=email&utm_source=topic http://www.slideshare.net/mzkagan/what-the-fk-social-media http://mashable.com/2009/09/22/social-media-business/ http://socialmediabzz.com/?p=42 http://econsultancy.com/blog/3982-10-superb-social-media-presentations http://jjividen.wordpress.com/2009/08/03/7_reasons_to_build_your_facebook_business_page/ http://jjividen.wordpress.com/2009/08/11/twitter-directories-for-seo/ http://sethgodin.typepad.com/seths_blog/2008/04/write-like-a-bl.html http://econsultancy.com/blog/4327-20-+-mind-blowing-social-media-statistics http://www.technogati.com/how-to-be-more-interactive-in-twitter.html

70. Social Networking for Business Managing the Social Media Menagerie Helpful Links: http://www.shoutback.comhttp://my.yahoo.comhttp://sethgodin.typepad.comhttp://www.sanctuarymg.com Twitter Directories http://www.wefollow.comhttp://www.twellow.comhttp://www.justtweetit.comhttp://www.geofollow.comhttp://www.twitdir.comhttp://www.tweetfind.comhttp://loadedweb.com/twitter/