Another deck on pinterest
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This document provides an overview of Pinterest and how it can be used for B2B marketing. Pinterest allows users to curate images and videos into boards on specific topics. While traditionally used more by women for things like home design, crafts and fashion, some big brands have started using it successfully to showcase their products and culture. For B2B companies, it's important to post high-quality, inspiring visual content that represents the brand rather than just advertising products. Pinterest users enjoy discovering new topics through others' boards, so content should allow people to find a company interesting rather than directly pushing messages.
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Another deck on pinterest
- 1. Quick Intro to and thoughts for B2B
- 2. What is it? Virtual pin boards • Lets you organise and share images and movies you find on the web or upload. • People use pinboards to curate images of things they like into niche groups. • Many use it to organise weddings, collect recipes and design homes….in their heads
- 3. The opposite of Facebook Not what I am doing now – It’s what I wish I was doing It is aspirational
- 4. How else can I use it? • You can browse pinboards created by other people. • To discover new things and get inspiration from people who share your interests. • Create groups and contribute to others groups I LOVE this!!!
- 5. Connects people through shared interests and interesting imagery
- 6. What you won’t find • Foursquare* • Status updates* • Applications* • Mafia Wars* • Spam* • Many men* *Some commentators say this is why people, especially women, are sharing more
- 7. What you will find • Craft • Female fashion • Food • Cats (and dogs) • Mostly women (83% female in USA)
- 8. What sort of images? • Iconic • Cool • Funny • Sharp • Clever • Creative • Well taken photos • Brilliantly created graphics
- 9. User demographics between USA and UK vary considerably. Source http://visual.ly/pinterest-usa-vs-uk
- 10. Some more stats • 10m users, 2m active each day (USA) • Growing at 145% in 2012 • Users spend 72 mins a day • More referral traffic than YouTube + LinkedIn + Google+ • 80% of pins are re-pins, meaning it is viral • Appears to be more sticky that Twitter (keeps users) http://www.slideshare.net/gregfromparis/pinterest-for-business
- 11. (followers) Big brands? • Etsy (53,784) • Real Simple (34,517) • HGTV (17,824) Do you spot anything here? • Nordstrom (9,886) • West Elm (11,547) • ModCloth (11,813) • Whole Foods (14,217) • Better Homes and Gardens (15,127) • Kate Spade (16,371) http://www.prdaily.com/Main/Articles/10905.aspx
- 12. So what does this mean for B2B business? Most content B2B produce is not visual This is the sort of thing you find when searching for IBM
- 14. But not this *yawn*
- 15. Yikes!
- 16. Good Example See what I did there? Getting it right, not just broadcasting http://pinterest.com/generalelectric/
- 17. Awesome 1288 followers! http://pinterest.com/generalelectric/badass-machines/
- 18. Thoughts on B2B use • Great for capturing your • Don’t just use Pinterest to brand identity and spirit build your social world • Promote the things your • Don’t use it to advertise brand stands for • Don’t push your products • Find who is sharing your • Stock footage won’t cut it content • Put imagery into your communication plan • Crowdsource using shared groups • Play with it
- 19. Big tip It’s more about allowing people to find your content interesting than being active and pushing a message.. Pushing a message will fail. You don’t decide what is interesting, the community does. If something needs pushing, it ain’t viral. Remember this guy? He isn’t from IBM. http://pinterest.com/ryan_locke/ibm/
- 20. Using Pinterest
- 21. Pin Etiquette • Be nice • Credit your sources • Avoid self promotion • Report objectionable material • Tell us how to make it better http://pinterest.com/about/etiquette/
- 22. When you find something you like.. Use the “Pin it” button
- 23. 1. Click the “Pin it” button in your browser toolbar Adding a pin 2. Select the image 4. Looks like this 3. Select which board to pin it to, add a description
- 24. Closer look at a pin ‘Repin’ it to your own board Clicking image takes and/or ‘Like’ it you to the original page – which is where it can drive traffic to your website Visitors can comment.. duh Who originally pinned it Who else pinned this? You might like to follow them or one of their boards – get connected
- 25. Source How to master Pinterest for B2B marketing Pinterest for Business Why Pinterest is Addictive 17 Stats about Pinterest