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1. An actively
disengaged
customer equals
onlya10%
premium share
84%of
WorldwideConsumers
takeactionbasedon
reviews&recommendations
oftrustedsources.
No Customer Community?
You are falling behind!
Wallet, Profitability &
Relationship Growth.
58%
ofConsumers
cite onlineretailerwebsite
reviewsasan importantsource
inthe buyingdecision.
92%
ofGlobalConsumers
trustpersonalrecommendations
overanyadvertising.
70%
ofConsumers
citeonlineconsumerreviews
as2nd
bestsourceofbrand
information.
95% of
Millenials
Worldwide
want brands to
court them. 64% of Millenials
feel companies should
give them more ways to
share opinions online in
the future—and they'll
continue to participate.
Ilikeyou!
Doyoulikeme?
Yes No
70% of Millenials
say they come back to
brands they love.
4of5Smartphone/TabletOwners
usea mobiledevicetoshop,
search for productinfoandpost
reviewson social media.
Increasing customer retentionby5%equals95%profitincrease.
cool!
whatevs
A fully engaged
customer equals
a 23%
premium share
User-generatedcontentplaysarolein...
84%of
Millennial
purchases
70%of
Boomers
purchases
Sources: Gallup, Harvard Business Review, 2014, US Digital Consumer Report, 2014, Cisco Systems, 2013, Nielsen, 2012, 2013, Bazaarvoice, 2012,
Accenture, 2013, Edelman, 2012
212631
Howdoconsumers make choices?
Theyusemobiledevices,theytrustrealcustomerfeedback
andtheylikeinteractingdirectlywithbrands.
Don't get left behind, get your customer community started with Jive-x today!
www.jivesoftware.com/about-jive/contact