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“The lesson learned has been that social
for the sake of social is not good enough:
you need a purpose, linked to a business
outcome. The technology alone is not
sufficient; again, a lesson we learn, and
re-learn from time to time”
Mike Gotta
Research VP, Gartner
@MikeGotta

CLICK HERE TO READ MORE
“Cloud providers must adopt trust as a
key component of the business model,
push security into a front office priority,
and increase all aspects of transparency
from documentation of controls to
detailed logs and feeds”
Justin Somaini
Chief Trust Officer, Box
@JustinSomaini

CLICK HERE TO READ MORE
“Social networks are in constant
change. But, it is not just the software
or networks that change. How we use
them changes with time. Stop and think
about how your own interactions and
behavior, which is not a bad starting
point for thinking about what your
customers or other stakeholders might
be doing too.”

Richard Binhammer
Principal
Binhammer Social Business &
Corporate Communications Consulting
@Rbinhammer

CLICK HERE TO READ MORE
“If you are trying to establish a new
community, start small and heed the
following advice: take actions that
correspond to your community‟s
current phase”
Sandra Leupold
Social Business Consultant
Pokeshot///SMZ
@SandraLeupold

CLICK HERE TO READ MORE
“By breaking a task down into tasks and
understanding how work is getting done
today, we empower those responsible
by providing them with the opportunity to
contribute towards something more
efficient”
Simon Scullion
Social Business Consultant
Social Edge Consulting
@Sscullion

CLICK HERE TO READ MORE
“BYO file sync and share is indeed a
„hair on fire‟ problem for corporate IT, but
file sync and share doesn‟t have to be”
Larry Alston
President, ownCloud

CLICK HERE TO READ MORE
“The benefit of moving to the cloud as a
business innovation is resonating more
and more with CIOs, IT departments
and line-of-business decision makers,
and we only expect it to grow
dramatically over the next few years”
Bala Sathiamurthy
Director of Security, Jive Software

CLICK HERE TO READ MORE
JOIN MORE SOCIAL BUSINESS
THOUGHTS LEADERS IN THE JIVE COMMUNITY
Insights From Social Business Thought Leaders - February 2014

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Insights From Social Business Thought Leaders - February 2014

  • 1.
  • 2. “The lesson learned has been that social for the sake of social is not good enough: you need a purpose, linked to a business outcome. The technology alone is not sufficient; again, a lesson we learn, and re-learn from time to time” Mike Gotta Research VP, Gartner @MikeGotta CLICK HERE TO READ MORE
  • 3. “Cloud providers must adopt trust as a key component of the business model, push security into a front office priority, and increase all aspects of transparency from documentation of controls to detailed logs and feeds” Justin Somaini Chief Trust Officer, Box @JustinSomaini CLICK HERE TO READ MORE
  • 4. “Social networks are in constant change. But, it is not just the software or networks that change. How we use them changes with time. Stop and think about how your own interactions and behavior, which is not a bad starting point for thinking about what your customers or other stakeholders might be doing too.” Richard Binhammer Principal Binhammer Social Business & Corporate Communications Consulting @Rbinhammer CLICK HERE TO READ MORE
  • 5. “If you are trying to establish a new community, start small and heed the following advice: take actions that correspond to your community‟s current phase” Sandra Leupold Social Business Consultant Pokeshot///SMZ @SandraLeupold CLICK HERE TO READ MORE
  • 6. “By breaking a task down into tasks and understanding how work is getting done today, we empower those responsible by providing them with the opportunity to contribute towards something more efficient” Simon Scullion Social Business Consultant Social Edge Consulting @Sscullion CLICK HERE TO READ MORE
  • 7. “BYO file sync and share is indeed a „hair on fire‟ problem for corporate IT, but file sync and share doesn‟t have to be” Larry Alston President, ownCloud CLICK HERE TO READ MORE
  • 8. “The benefit of moving to the cloud as a business innovation is resonating more and more with CIOs, IT departments and line-of-business decision makers, and we only expect it to grow dramatically over the next few years” Bala Sathiamurthy Director of Security, Jive Software CLICK HERE TO READ MORE
  • 9. JOIN MORE SOCIAL BUSINESS THOUGHTS LEADERS IN THE JIVE COMMUNITY