Charity meets latest technology. Concentration: Strategy, Idea

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Where technology
meets giving
The Giving Wall
Redefining the act of giving

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Meet the team
PEOPLE WHO LIKE PEOPLE
Mike Jiri Kate Rachael Ashlyn
Patrick Jon Worthey McConney St. Ours
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There’s a big problem
That’s a 23%
increase.
Boston is experiencing the
highest number of homeless
families in 29 years.
Wait… 29 years?!
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I repeat, there’s a big problem
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By the way…
• We have another problem
• Why is the donation system so outdated?
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Original idea: Heart & Home
Problem to Solve Perception of Homeless People
Lack of donations
Dated system of donating
Key Values Personalization
Exposure
Modernization
Empowerment
Execution QR Codes for the Homeless
System of Scanning
Connected to PayPal account
Sobriety Testing through Shelters
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AND THEN THIS GUY SCREWED IT ALL UP!
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But now…
Problem Perception of Homeless People
Lack of donations
Dated system of donating
Key Values Personalization
Exposure
Modernization
Empowerment
Execution Wait 5 minutes and you will see…
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Our approach
• Drive awareness to the true face of homelessness  the
families
• Modernize and simplify donor process
• Don’t eat the whole elephant at once
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Collaborative community
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Strategy
Win-win-win Process comes
situation full circle
The givers also receive
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If someone woke up today…
• After living under a rock and having no contact whatsoever
with humanity …
• And they were given a brief tutorial on the technology we
use each and every day…
• And then decided to start a charity to encourage donations
to people in need…
WHAT WOULD THEY DO? 12

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Technology Magic
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The Giving Wall
• Fun, personal and streamlined system of donating
• Allows:
• Interaction with the homeless
• Giving from the heart
• Providing based on need
• Sharable
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How it works…
• From one end to the other:
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Homeless side
• Family enters dry homeless shelter
 Takes a sobriety test
• Heart & Home log-in system
 Create member profile: video, audio, written
• Digital wish list
 $100 worth of items from Amazon
• Submit wish list
• Track status
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Clothes Toiletries School Supplies
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Donor side
• Select silhouette
 Explore profile
• Wish list
 Drag item into gift box
• Submit
 Pay and add personal message
• Receive thank you video from family
• Share on social media
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Donor login
• Opt-in to receive notifications
 Submit email address
•Create a member log-in
•Encourage interaction and communication
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When a wish list is completed…
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Website
• Mimic donation system we want to put in place
• Test run
• Appeal to potential investors
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Website
• Mimic donation system we want to put in place
• Test run
• Appeal to potential investors
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Partnerships
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Promoting The Giving Wall
• Raise awareness
• Drive people to participate
• Launch the wall
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Raise Awareness
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Launch Event
• Unveil giant Giving Wall on
5th Avenue storefronts
• Celebrity investors present to
be the first to donate
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Keep it going… and going… and going
• Mobile wall
• Travel the country
• Appears at events aligned with our cause
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#thegivingwall
• Sponsored hashtag
• The Giving Wall Twitter account
• Twitter account follows truck’s location
• Tweets about events and celebrities
• Each time #thegivingwall is tweeted, Amazon donates 1 ¢
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Partnership Donations
• Corporate partners match dollar for dollar
• Price of each item donated on the wall
• During the Christmas season
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Mobile Extension
• App that lets you give
whenever and wherever you are
• Can receive notifications,
messages, or videos from your
homeless family directly to your
phone
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Short Term Objectives
• Not fighting homelessness itself, but fulfilling material needs
to allow a normal life
• News coverage and earned media to contribute to the cause
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Long Term Objectives
• Change impersonal approach to homeless donation
• Expose the real face of homelessness
• Modernize the donation process
• Empower all involved
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Where technology
meets giving
Thanks!
Any questions?
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