http://Search-EngineConsulting.com Call Toll Free 877-618-6284 Search engine marketing, also known as SEM, is an internet marketing strategy that aims to promote certain websites through greater visibility in Google,Yahoo and Bing.

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All About Search Engine Marketing
Search Engine Marketing
Search engine marketing, also known as SEM, is an internet marketing
strategy that aims to promote certain websites through greater
visibility in the search engine result pages. This can be done by using
search engine optimization, paying for placement, written ads, and paid
inclusion.
Market Structure of Search Engine Marketing
The latest SEM vendors include Google, Yahoo!, and Microsoft. Around
the year 2006, SEM started to grow so fast that it overshadowed
traditional advertising as well as other methods of marketing online.
The technology was so complex that the need for a secondary search
marketing agency was necessary. SEM is so complex and intricate that
most marketers find it hard to understand it. This is the reason why
business and website owners rely on third party companies in
managing search marketing in their business.

2. History of Search Engine Marketing
Search engine advertising began to appear around the middle of the
1990’s with its purpose of helping people find information faster. These
search engines were developed to become business models for
financing their services like pay per click programs from Open Text and
Goto.com which is then changed to Overture in the year 2001. After
this change, Overture was purchased by Yahoo! In the year 2003 and
has developed opportunities for advertisers by using paid search
through Yahoo! Search Marketing. During this time, Google has started
offering ads on the pages of search results though Google Adwords
program. In the year 2007, pay per click programs became money‐
makers for search engines and has proven to be good at it. Google
ruled the advertising scene. This made Yahoo! and Microsoft to form an
alliance to become stronger and soon overpower the success of Google.
Search engine optimization consultants started to expand their services
in order to provide help to businesses in learning about the proper and
effective use of advertising opportunities which are offered by most
search engines. New agencies which focus on search engine marketing
and advertising also emerged during this time. The term SEM covers
activities including SEO performance, paid listings management,
directory submission, and the development of marketing strategies for
organizations, businesses, as well as individuals. New theoretical
advances have emerged such as SEMM or Search Engine Marketing
Management which is involved in the management of return on
investment instead of the building of relevant traffic. This also
integrates Search Engine Consulting and Pay per Click SEO.
Search Engine Marketing Ethical Questions
There are numerous controversies revolving around paid search
advertising. One is how search engines incorporate ads on search result
pages. This has been a target of various reports and studies. Even the

3. Federal Trade Commission or FTC issued a letter containing why it is
important to disclose paid advertising on online search engines. This
was written as a response to a complaint from Ralph Nader and his
consumer advocacy group. The issue of trademark infringement also
became a controversy with regards to search engine marketing. There
was a debate on whether it was appropriate for third party vendors or
agencies to bid on the brand names of their competitors. This made
Google change their policy from prohibiting 3rd parties to bid on
branded names to granting them permission on doing so as long as the
landing page of their website actually contains additional information
about the trademark term they have mentioned. Despite the changes
in policies, Google still faces the same controversy. All Search Engine
Marketing Firms need to incorporate the above stratagies for their
clients.
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