My 2nd assignment for the crash course on Creativity offered by Standford University

1. ARE YOU PAYING
ATTENTION?
My Observations:
on a friend’s
SPORTS STORE
2nd Assignment:
Crash Course on Creativity by Stanford University

2. Simple, decent and easy to read billboard

3. Small shop, no door only a shutter but looks
good compare to other shops in similar vicinities

4. Congested space, two persons can’t walk
together, not a customer friendly environment

5. Some goods are
organised by
function
Some are not

6. No lettering, difficult for customers to find
things themselves

7. Salesmen are friendly but
trying to deal in too many
things in a small shop:
• Wholesaler of shoes,
raquets, balls, shuttlecocks
• Retailer of Cricket, Soccer,
All Raquet Sports,
Swimming, Shoes etc.

8. OPPORTUNITY/RECOMMEDATION: 01
BRANDING: Make your Shahraj Sports products for increased
marketing and visibility

9. OPPORTUNITY/RECOMMEDATION: 02
BE ORGANISED: Allocate
space by function and make
it easier for customers to
browse through

10. OPPORTUNITY/RECOMMEDATION: 03
CUSTOMER-FRIENDLY
ENVIRONMENT: Although a
small shop but change the
interior; let customers walk
around and find what they
need

11. OPPORTUNITY/RECOMMEDATION: 04
Be Renowned in 2-3 Sports: Sell many things but
limit your specialised in selected number of sports

12. Thank you for paying attention!!!