6. SET THE GOALS
WHERE IS YOUR COMPANY NOW?
WHERE DO YOU WANT IT TO BE IN A YEAR? 3 YEARS?
WHAT AREAS OF OPPORTUNITY DO YOU HAVE?
WHAT ARE YOUR COMPETITORS DOING?
BE BOLD.
7. FIND THE BELIEVERS
WHO IN YOUR COMPANY IS A CLOSET ‘GREENIE’?
FIND THEM AND UNLEASH THEIR IDEAS AND PASSION ON YOUR GREEN
STRATEGY.
CHANCES ARE, THEY HAVE ALREADY THOUGHT OF WAYS TO GREEN YOUR
COMPANY, SO LET THEM
8. DELEGATE THE TACTICAL
ONCE THE STRATEGY HAS BEEN DETERMINED,
ASSIGN THE TACTICAL TO YOUR TEAM
AND GET OUT OF THE WAY
9. MEASURE THE RESULTS
WHERE WERE YOU SUCCESSFUL?
WHERE DID YOU FAIL?
WHO PERFORMED HIGHER THAN EXPECTED?
WHAT INTANGIBLES OCCURRED?
ANY SURPRISES?