A social media analysis using Alterian SM2. This is focused on the music industry since early April.

1. Music releases and the effect in social media Jim Reynolds jimmyrey@gmail.com Twitter.com/jimmyrey

2. Background As you may know or not know I'm a huge music fan and a social media junky (please do not call me a social media guru). That being said I've put together a small analysis focused on many of the largest albums out over the last six months. The opinions expressed below are mine and not of my employer Alterian Inc. Nearly a month ago I put out a handful of tweets after listening to the first single off of Eminem's Recovery and I settled on the following set of artists to run in SM2 Eminem - Recovery Lady Antebellum - Need you now Ke$ha - Animal John Mayer - Continuum Stone Temple Pilots - Stone Temple Pilots Usher - Raymond v. Raymond Lady Gaga - The Fame Jack Johnson - In the Sea Godsmack - The Oracle Drake - Thank Me Later

4. Filters Into Category (tags)

5. No limits on Language or Country*Spam filtering enabled

7. When a album leaks the spike of the leak is nearly always larger that the actual album release date.

8. The social media drop off is not nearly as steep on a week over week basis vs. the drop in album sales.Daily Volume

9. Competitive Analysis Artist vs Artist Totals

11. Eminem & Drake's new albums dominated the conversation from June going forward.Totals trend over time

12. Eminem vs. Drake

15. 5/24- Album Artwork Released

16. 6/8 – Album Leaked

21. 5/22- Official Track List Released

22. 6/2 – Album Leaked

26. Learnings Social Media is driving much of music today knowing this labels must be proactive in promoting via social channels. Promotion can be driven via twitter, Facebookbut you cant forget the community in the boards. A good product helps , as reflected by the sales figures.