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Magic of Context

  Jimmy Park
$200,000            $20,000




           $2,000
Tata Nano 가 벤츠보다
      100 배 싸다


    Innovation?
8 기통 5500cc                                            4 기통 1600cc
              나이트 비전                                              Full Navigation
           Full Navigation                                            6 Speakers
              12 Speakers                                            Auto 윈도우
              메모리 Seat                                           Air Conditioning
           Side 자동 커튼                                                 후방 카메라
                      etc.                                                    etc.


$200,000                                               $20,000




                                       2 기통 640cc
                                     No Navigation
                                          No Stereo
                                   No Auto 윈도우
                                No Air Conditioning
                                         One Wiper
                                                etc.


                             $2,000
Innovation?
       or
 싼 게 비지떡 ?


판단은 여러분이…
그런데 ,
이건 어때요 ?
$1,000   $3,000   $4,000




         $2,000
그래서요 ?
인도 , 베트남 , 대만 , 인도네시아… 진짜 많이 탄다
밤에도 , 비가 와도 , 비 오는 밤에도…
그런데 , 가만히 보니… 하나의 스쿠터에…
온 가족이 위험 천만에 매연 , 먼지 , 비 , 추위…
그런데 ,
그러고 보니
재미있는 건…
$2,000   $2,000
자… 이젠 어때요 ?

  Innovation?
벤츠랑 비교하지 마세요 .
    혼다와 야마하부터 출발해 보세요 .
그러면 그 뒤에 숨어 있는 진짜 “가치”가 보입니다 .



  Magic of Context
Jimmy Park

rainyme@gmail.com

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Notas do Editor

  1. Yamaha Vino 배기량 49cc 연료탱크 4.5L Honda SCR 배기량 108cc 연료탱크 6.5L Vespa LX125 배기량 125cc Tata Nano 배기량 426cc
  2. It was a small scooter on which 4 family members were riding together: Maybe about 5 years old daughter, daddy, 3 years old son and mommy in order. There was no helmet for the kids and no seat belt either. The air pollution was so awful and... at night, the kids even fell a sleep on a running scooter. For them, $2,000 Tata Nano can be a perfect alternative that can solve the issues. Traveling around keeping the kids inside the car is a luxury the parents can simply dream of. So don't start with $12,000 Hyundai Verna but start with $1,200 Yamaha Scooter in Vietnam, Indonesia, Thailand or India. If you understand the context, pieces of the puzzle suddenly comes to put together and Tata's innovation just began making a perfect sense.
  3. It was a small scooter on which 4 family members were riding together: Maybe about 5 years old daughter, daddy, 3 years old son and mommy in order. There was no helmet for the kids and no seat belt either. The air pollution was so awful and... at night, the kids even fell a sleep on a running scooter. For them, $2,000 Tata Nano can be a perfect alternative that can solve the issues. Traveling around keeping the kids inside the car is a luxury the parents can simply dream of. So don't start with $12,000 Hyundai Verna but start with $1,200 Yamaha Scooter in Vietnam, Indonesia, Thailand or India. If you understand the context, pieces of the puzzle suddenly comes to put together and Tata's innovation just began making a perfect sense.
  4. It was a small scooter on which 4 family members were riding together: Maybe about 5 years old daughter, daddy, 3 years old son and mommy in order. There was no helmet for the kids and no seat belt either. The air pollution was so awful and... at night, the kids even fell a sleep on a running scooter. For them, $2,000 Tata Nano can be a perfect alternative that can solve the issues. Traveling around keeping the kids inside the car is a luxury the parents can simply dream of. So don't start with $12,000 Hyundai Verna but start with $1,200 Yamaha Scooter in Vietnam, Indonesia, Thailand or India. If you understand the context, pieces of the puzzle suddenly comes to put together and Tata's innovation just began making a perfect sense.
  5. It was a small scooter on which 4 family members were riding together: Maybe about 5 years old daughter, daddy, 3 years old son and mommy in order. There was no helmet for the kids and no seat belt either. The air pollution was so awful and... at night, the kids even fell a sleep on a running scooter. For them, $2,000 Tata Nano can be a perfect alternative that can solve the issues. Traveling around keeping the kids inside the car is a luxury the parents can simply dream of. So don't start with $12,000 Hyundai Verna but start with $1,200 Yamaha Scooter in Vietnam, Indonesia, Thailand or India. If you understand the context, pieces of the puzzle suddenly comes to put together and Tata's innovation just began making a perfect sense.