An email list is a very essential component of all business both off line and online. It especially crucial for email marketing as it gives you leverage in many marketing efforts. http://www.cashstreamonline.com

1. 10 Reasons To Build An
Email List For Your
Business
Email Marketing 101

2. 1. Emails Outperform Other
Advertising Channels
 Emails have been proven to have a higher
conversion rate compared to social media and
other advertising channels
 Subscribers are highly targeted and the can also
be converted easily to repeat customers.

3. 2. Emails Offer Marketers a
Creative Outlet
 Through constant interaction with subscribers, a
marketer can easily diagnose their
problems/needs and therefore offer tailor-made
solutions to them.
 Customer satisfaction will increase because you
are able to connect with them and their needs.
 Surveys are a good tool to gather more info from
your subscribers. You can them segment them for
further targeting.

4. 3. Your Email List is Your Asset
 Unlike social media followings, you have full
control of your list and what you can do with it.
 In case you loose everything in your business,
with just your email list, you can rebuild your
business back to the top in a very short time.

5. 4. You Can Scale Your Business
Easily and Fast
 As your subscribers continue to trust you, your
conversion rates improve.
 With time also, your list will grow improving your
Return on Investment.
 As you grow, you should concentrate on your
metrics to enable you improve your marketing
efforts. This diligent ‘working on your business’ will
improve your bottom-line immensely.

6. 5. Great Tool to Collect
Testimonials
 This is especially true if you build a good
relationship with your subscribers.
 Satisfied customers will gladly give you positive
feedback.
 You can also use surveys on your list to fish for
testimonials.

7. 6. An Email List Offers a Wide
Reach
 78% of emails get delivered into subscribers’
inboxes compared to a Facebook post which will
reach1-2% of your fans or your tweets which will
reach 1 in 1000 followers.
 People are also not always connected to social
media and therefore miss a lot of posts or tweets.
But they can check their email at any time and not
miss a thing.

8. 7. Building An Email List is
Relatively Easy
 With a good capture page, your can easily achieve
a 50% conversion, meaning 1000 clicks sent to
this page, 500 people join your list.
 Compare this same amount of traffic on social
media for example and you are less likely to get
the same amount of likes or follows.

9. 8. Email is Personal
 Emails go directly into subscribers’ inboxes. There
are no rules or limitations to your reach.
 When subscribers opt into your list, they give you
permission to share whatever you have with them.
You are an expert to them and you have their
attention. This is the goal of email marketing.

10. 9. It Is a Good Way To Build Your
Brand
 Your subscribers will be familiar with your brand
from the word go.
 If your satisfy your subscribers/customers, they
will help you achieve a following fast and they can
also help your content go viral.

11. 10. Emails Are a Cost-effective
Tool
 All you need is a good email service provider and
some good copies.
 The targeting that emails offer is exceptional.
 As you improve on your email marketing efforts
like copy writing, deliverability etc., your bottom-
line also improves.