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Some Facts… ,[object Object],[object Object],[object Object],[object Object],[object Object],Imagine Time to reach 50 mn users Radio – 38 years TV – 13 years Social Networking Websites – 1 year
What is Social Networking ? ,[object Object],What is Social Media ? The online technologies and practices that people use to share opinions, insights, experiences & perspectives
Opportunities in Digital Space… ,[object Object],[object Object],[object Object],[object Object]
Does Social Media help selling ? ,[object Object],[object Object],[object Object],[object Object]
‘ Engage & Not Confuse’ ,[object Object],[object Object],[object Object],[object Object]
Brilliant Social Media Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What can be Social Media used for ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 P’s of Social Media Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Classic Social Media Funnel
How to use it in  PR  but  Digitally  ?
Digital Strategy  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to Research ? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Assets for a Brand ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What am I Selling ? ,[object Object],[object Object],[object Object]
What’s my goal? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Community Podcast Web2.0 Application Branded Content Blog Microsite Newsletter Direct Mailer Website Banner Search Social community profile Customer Touch Points
Happy Users Graph More options to interact Discovery the OMG factor Play a game Give something they need Nothing to say Boring Plain same
Key Sustaining Factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some useful websites… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tips on Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You Happy Facebooking  &  Tweeting

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Final digital space & strategy ppt april 2010

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 14. How to use it in PR but Digitally ?
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Community Podcast Web2.0 Application Branded Content Blog Microsite Newsletter Direct Mailer Website Banner Search Social community profile Customer Touch Points
  • 21. Happy Users Graph More options to interact Discovery the OMG factor Play a game Give something they need Nothing to say Boring Plain same
  • 22.
  • 23.
  • 24.
  • 25. Thank You Happy Facebooking & Tweeting