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Best Practices in Online Communication

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Publicada em: Negócios, Esportes
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Best Practices in Online Communication

  1. 2.   <ul><li>“ I am convinced and I think our Board will agree that our new relationship with Riot Sports Marketing has allowed us in our most recent Gala & Benefit on the Intrepid on May 13 th to double our attendance and donations to the Beat the Streets-New York City program. ” </li></ul><ul><li>Al Bevilacqua </li></ul><ul><li>Beat the Streets </li></ul><ul><li>Former state chairman, New York USA Wrestling </li></ul>
  2. 3. Building Our Brand and Telling Our Story Best Practices in Online Communication <ul><ul><li>Goals </li></ul></ul><ul><ul><li>Actions </li></ul></ul><ul><ul><li>Solutions </li></ul></ul>
  3. 4. Club to do list -Update website -Promote club -Raise money
  4. 5. Club to do list -Update website -Promote club -Raise money
  5. 6. What are your goals?
  6. 7. Your Actions... what you're doing now
  7. 8. My Experiment
  8. 9. <ul><li>  </li></ul><ul><li>Jake Herbert Wins Silver Medal </li></ul><ul><li>State Membership Meeting Saturday </li></ul><ul><li>Spring Tourn. Schedule Released </li></ul><ul><li>Last Chance to Qualify for Fargo </li></ul><ul><li>National Team Finishes 5 th ! </li></ul>
  9. 10. Solution... <ul><ul><li>If it is time efficient, it gets done. </li></ul></ul>
  10. 11.   <ul><li>“ Time is the enemy of all volunteers….there is not enough time to do everything and being a former state chairman for New York State I am acutely aware of the commitment of time it requires. ” </li></ul><ul><li>Al Bevilacqua </li></ul><ul><li>former state chairman, New York </li></ul>Solution...
  11. 12. Solution... <ul><ul><li>If it is time efficient, it gets done. </li></ul></ul><ul><ul><li>Reduce outcome to effort ratio. </li></ul></ul><ul><ul><li>Easy to implement best practices. </li></ul></ul>
  12. 13. Technology <ul><li>45-54 year olds </li></ul><ul><li>spend more time online than any other age group* </li></ul>Source: http://www.onlinemarketing-trends.com/2011/02/average-time-spent-online-per-us.html
  13. 14. Technology <ul><li>93% </li></ul><ul><li>Of adult US internet users are on Facebook* </li></ul>source: BlogHer, April 2011
  14. 15. Technology <ul><li>1 in 4 minutes </li></ul><ul><li>online is spent on a social networking site* </li></ul>* source: Neilson “ 22% of the time spent online is attributed to social networking sites. ”
  15. 16. Technology <ul><li>92% </li></ul><ul><li>Of US adults use email * </li></ul>source: Pew Internet and American Life Project data
  16. 17. The Solution
  17. 18. <ul><li>  </li></ul>
  18. 24. How to get started... <ul><ul><li>Create an account </li></ul></ul><ul><ul><li>Contact me (confirm your official state association) </li></ul></ul><ul><ul><li>Email your content </li></ul></ul>
  19. 25. <ul><li>RiotSportsMarketing.com </li></ul><ul><li>434.409.0257 </li></ul><ul><li>[email_address] </li></ul><ul><li>[email_address] </li></ul>

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