Don't Waste Money On Your PPC Ads
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Presentation delivered at Search Elite, London, May 2017 on the topic of spending money on PPC ads in a more effective way and to avoid methods that waste advertising spend.
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Don't Waste Money On Your PPC Ads
- 1. DON'T WASTE MONEY ON PPC JIM BANKS CEO SPADES MEDIA
- 3. DRINKS ARE COMING SOON..
- 4. PROMISE..
- 5. I WANT TO CLEAR UP THE CONFUSION
- 8. TWITTER VERIFIED BADGE cc: Kooroshication - https://www.flickr.com/photos/50704267@N06
- 10. 10 "TAKE IT TO THE BANK" TAKEAWAYS @jimbanks #thesearchelite
- 11. cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
- 12. VALUE TRACK PARAMETERS @jimbanks #thesearchelite
- 13. USE ON • Google Adwords • Google Display Network • Google Shopping • Bing Ads • Yahoo Gemini @jimbanks #thesearchelite
- 15. HTTPS://GOO.GL/UIUITR cc: Sørn - https://www.flickr.com/photos/10879778@N05 @jimbanks #thesearchelite
- 16. cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
- 17. cc: JD Hancock - https://www.flickr.com/photos/83346641@N00 This Guy…….
- 18. BIG DATA cc: JD Hancock - https://www.flickr.com/photos/83346641@N00
- 19. cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
- 20. cc: Marcin Wichary - https://www.flickr.com/photos/8399025@N07
- 21. FACEBOOK ANALYTICS • You Don't Need To Advertise On Facebook • You Can Get REAL TIME Conversion Data • Acxiom 3rd Party Data For More Insight@jimbanks #thesearchelite
- 24. cc: MiriaGrunick - https://www.flickr.com/photos/73386525@N06
- 26. TABS (POSSIBLY LABS) • Tabs For Audiences • Labs For Automatically Added Features • Not Everyone Has, So Use Them@jimbanks #thesearchelite
- 27. cc: Monceau - https://www.flickr.com/photos/60139144@N00
- 28. AUDIENCES cc: LeWeb14 - https://www.flickr.com/photos/86704644@N00
- 29. TYPES OF AUDIENCES • Include • Exclude • Behaviour • Event Based • Remarketing @jimbanks #thesearchelite
- 30. MY "FAVOURITE" AUDIENCES • All Users - 30 Days • New Users - 30 Days • Returning Users - 30 Days • Past Purchasers - 30 Days • Smart List - 30 Days @jimbanks #thesearchelite
- 31. cc: christophe.benoit74 - https://www.flickr.com/photos/134859971@N02
- 32. cc: Joe The Goat Farmer - https://www.flickr.com/photos/132604339@N03
- 33. cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
- 34. LABEL EXCESSIVELY cc: Allspire - https://www.flickr.com/photos/81132162@N03 @jimbanks #thesearchelite
- 35. WHY I LOVE LABELS • Unorthodox Grouping • Site Agnostic • Reporting • Can Name Campaigns Something Sensible • Toggling In Adwords Editor cc: www.karlocamero.com - https://www.flickr.com/photos/10408648@N05 @jimbanks #thesearchelite
- 37. DUMB COMPETITORS
- 40. cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
- 41. CROSS DEVICE TRACKING cc: lukew - https://www.flickr.com/photos/65046527@N00
- 42. FACEBOOK FIRST • Almost 2 Billion Users - Always Logged In • Google Getting Better From May 15th - Update Privacy Policy • Mobile "Assists" A Lot Of Conversions @jimbanks #thesearchelite
- 43. cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
- 44. DYNAMIC SEARCH ADS - DSA cc: JD Hancock - https://www.flickr.com/photos/83346641@N00
- 45. HOW I USED TO PICTURE A DSA ADVERTISER cc: Nicholas Lativy - https://www.flickr.com/photos/15101876@N00
- 46. WHEN TO USE DSA • Strapped For Time • Discovery Mode • Robust Keyword Infrastructure @jimbanks #thesearchelite
- 47. cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
- 48. cc: Gerard Stolk (vers l'Ascension) - https://www.flickr.com/photos/20762304@N00
- 50. WHY WE LIKE BING • Most Advertisers Laugh About It • We Played Around With It • AOL - Skype -Firefox -Windows 10 - Yahoo - Gumtree • 20% UK Market Share @jimbanks #thesearchelite
- 51. DON'T DO THIS WITH BING • Import From Google & Leave Settings The Same • Assume That Match Types Are The Same As On Google • Tell Anyone Else @jimbanks #thesearchelite
- 52. cc: Leo Reynolds - https://www.flickr.com/photos/49968232@N00
- 53. cc: HowardLake - https://www.flickr.com/photos/53941041@N00
- 54. OTHER ITEMS I WANTED TO DISCUSS • Attribution - Always Use Adwords Conversion Tracking • Adwords Scripts • Ad Extensions • Customer Match @jimbanks #thesearchelite
- 55. AND EVEN MORE ITEMS • Ad Customizers • Business Data • Mobile • Bid Management • Data Import • Tools @jimbanks #thesearchelite
- 56. THANKS!cc: Stuck in Customs - https://www.flickr.com/photos/95572727@N00 jim.banks@spadesmedia.com Tel: 01932 478014 Twitter: @UKSpadesMedia or @jimbanks