Samples of my past graphic design work

1. French Connection
A/W 08-09 Watch Brochure
Jillian Kurtz
Intercity Group
Birmingham, UK
As a supplier of their watches, French Connection wanted us to create a look book of the
new line that matched their existing branding. After receiving approval from the company on
the concept, I created the layout, art directed the product photography shoot, and completed
the retouching of over 90 watches.

2. French Connection
Hong Kong Watch Fair
Jillian Kurtz
Trade Show Graphics
Intercity Group
Birmingham, UK
French Connection wanted to carry through the look of the A/W 08-09 brochure to the trade
show booth. After working with the local sales manager and French Connection for approval
on the graphics, I worked with the booth manufacturer and printer in Hong Kong to resize
and upload the images.

3. Bench
Proposed Bench Toiletries
Jillian Kurtz
Intercity Group
Birmingham, UK
Inter-city Group was getting into the toiletry business, having us graphic designers
come up with concepts of product and package design. These were proposed men and
women’s toiletry lines that would be sold in Boots. The theme was aimed at Bench’s
young and urban market.

4. Police Watches/Dark Knight
Promotional Materials
Jillian Kurtz
Intercity Group
Birmingham, UK
Police teamed up with Warner Brothers to promote their watches along with the movie The
Dark Knight. I worked with the media companies, Warner Brothers, and the Police brand
manager to take the existing promotional artwork and format newspaper and magazine
adverts; and in-store display kits (posters, show cards, and window stickers).

5. Ben Sherman
S/S 09 Accessories Brochure
Jillian Kurtz
Intercity Group
Birmingham, UK
As suppliers of many of the Ben Sherman accessory line, Inter-City group are responsible for providing
the store buyers with accessory catalougs for both seasons. Because many of the vendor samples
came back with mistakes or changes had been made to the design after the prototype, most of my
time was spent retouching the product photos to look like the finished product. Changing leathers,
adding pattern, removing or adding structural elements were all examples of what I had to do.
CONTENTS
MENS
4 range 1 CLASSIC
7 range 2 VINTAGE
9 range 3 CANVAS CLASSIC
ACCESSORIES 11 range 4 CITY
13 range 5 HERITAGE
15 range 7 RETRO
SPRING 17 range 8 DELUXE
19 range 9 PHOTOGRAPHIC
21 range 12 ESSENTIAL
SUMMER 24 WALLETS
28 BELTS
33 HEADWEAR
2009 YOUTH
36 range 10 STREET
KIDS
38 range 11 BACK TO SCHOOL
Holdall Holdall Wallet Holdall Messenger Flight Bag
Art No: BSM5AA9-7022A Art No: BSM5AA9-7022B Art No: BSM5AA9-6214A Art No: BSM12AA9-7035 Art No: BSM12AA9-7037 Art No: BSM12AA9-7036
Materials: Polyester and PU Materials: Polyester and PU Materials: Cowhide Leather Materials: PU Materials: PU Materials: PU
Colours: Brown Check Colours: Blue Check Colours: Brown Check Colours: Black, Red, Off-white and Blue Colours: Black, Red, Off-white and Blue Colours: Black, Red, Off-white and Blue
Messenger Messenger Wallet Holdall Messenger Flight Bag
Art No: BSM5AA9-7023A Art No: BSM5AA9-7023B Art No: BSM5AA9-6214B Art No: BSM12AA9-7038 Art No: BSM12AA9-7040 Art No: BSM12AA9-7039A
Materials: Polyester and PU Materials: Polyester and PU Materials: Cowhide Leather Materials: PU Materials: PU Materials: PU
Colours: Brown Check Colours: Blue Check Colours: Black and Blue Check Colours: Black, Red, Off-white and Blue Colours: Black, Red, Off-white and Blue Colours: Black, Red, Off-white and Blue
Duffel Duffel Wallet Wallet Flight Bag
Art No: BSM5AA9-7024A Art No: BSM5AA9-7024B Art No: BSM12AA9-6216 Art No: BSM12AA9-6217 Art No: BSM12AA9-7039B
Materials: Polyester and PU Materials: Polyester and PU Materials: Cowhide Leather Materials: Cowhide Leather Materials: PU
Colours: Brown Check Colours: Blue Check Colours: Black, Red, Off-white and Blue Colours: Black, Red, Off-white and Blue Colours: Off-white, Red and Blue

6. Karen Millen
House of Fraser Visual
Jillian Kurtz
Intercity Group
Birmingham, UK
To create backing artwork to support their watch line in House of Fraser, Karen Millen
provided campaign photography, logo and measurements of the graphic space to me.
With the odd shape, I ended up taking one of their photos and creating an extension of the
background in Photoshop to give a clear space for the logo.

7. TA Graphic Identity Manual
Jillian Kurtz
Tour and Andersson AB
Ljung, Sweden
A 50-page, comprehensive manual containing instructions on how all graphic materials
should be formatted after a company-wide rebranding. In addition to the layout design and
creation of drawings, I wrote the copy.
Contents
TA – logotype “update”, and the logo as design element ..... 4
Logo usage ................................................................................................................. 5
Colour palette.......................................................................................................... 8
Typography................................................................................................................ 9
Slogan ..........................................................................................................................10
Logo usage for material created in Microsoft Office (Word/Excel/
Letters ..........................................................................................................................11
The logo is an extremely important element, be sure to PowerPoint). Use the command “Insert picture from
Business cards.......................................................................................................14
apply it in the right way every time. file”.
Correspondence pads and cards ...........................................................17
• Choose the fitting of the three primary colours for the • The JPG format should be used to keep electronic file
Envelopes..................................................................................................................18
logo so that it remains clear on the background. sizes smaller.
Address Labels ......................................................................................................21
• Select the right size of the logo for the format of your • The PNG format can also be used when the logo
Scratch Paper .........................................................................................................22
application. (See logo size table below.) requires a transparent background.
Internal documents ..........................................................................................23
• Keep a clear space around the logo, do not distort • For optimum resolution, TIF files should be used for
Invoices and external documents.........................................................24
(stretch or squeeze) to fit the area. (See clearance zone documents that will only be printed.
Brochure front pages ......................................................................................26
below.) Other file type usages include:
Technical binder ..................................................................................................31
• Never place TA logo in a sentence—neither before or • JPG, also used for the Internet or other online applica-
Website “start page”.........................................................................................32
after. tions.
PowerPoint ..............................................................................................................33
Placing the logotype on products: • EPS, high quality vector file, used for professional
Sub brand placement ......................................................................................35
• Logotype should always be planned from the start. printing.
Advertisements ....................................................................................................37
• Do not exaggerate the size of the logo but place it in a
Clothing ......................................................................................................................39
prominent place on the product. The sizes offered for logos include (all in mm):
Packaging..................................................................................................................41
• Logo should be placed so that it is seen right side up 4, 5, 6, 8, 10, 12, 14, 20, 25, 31, and 80
as far as possible.
Logo file types and sizes
It is recommend to use JPG, a compressed image format,
Logo size table
Example logo sizes for common applications
Business cards 4 mm
A5 format material 8 mm
Name and measurement of the logo
CD case format 10 mm
The logos are named according to the millimeter height
A4 format material (brochures/letterheads) 14 mm
measurement of the logo.
Technical Binder 14 mm
Note pad (105 mm x 148 mm) Envelopesmm
8
PowerPoint (on-screen) Paper: 12 mm
White (environmentally friendly)
Website 12 mm
Print colours: Logos: black, slogan: PMS 492,
Printed magazine ads watermark: PMS 537, text: black
Full page 14 mm
1/2 page 12 mm
Envelope windows can be placed either on the right or
1/4 page 8 mm
left-hand side of the envelope.
Envelopes
200 mm x 130 mm Leeway is 10 mm for changes and additions required
allowed
Logo clearance zone
C5 12 mm
by law or national standards. (i.e., if logo and address
The minimum clearance zone around the logo is defined
C4 14 mm
are not allowed on the bottom because of postal regu-
by the half the height of the logo, as illustrated. This
220 mm x 310 mm lations, they mm be moved to the upper left corner. The
14 can
prevents the logo from becoming lost or crowded. See
352 mm x 262 mm 14 mm
only acceptable location for the slogan is at the bottom
special rule for sub brand placement.
left, so if it is not allowed, delete it.)
C5 (229 mm x 162TA graphic identity manual | Version 1.4, January 2008
mm) 3
Logotype: 12 mm
Slogan: 5 mm
15 mm 15 mm
16 mm
TA graphic identity manual | Version 1.4, January 2008 5
Tour & Andersson AB
SE-524 80 Ljung, Sweden
16 mm
4 mm
Company name:
Vista Sans OT Medium 8/11 pt
Address:
Vista Sans OT LIght 8/11 pt
TA graphic identity manual | Version 1.4, January 2008 18

8. Inner and Outer Packaging
Jillian Kurtz
Tour and Andersson AB
Ljung, Sweden
�������������������������������������������������������
New packaging was needed company-wide to match the other graphics in the new TA
branding. The design needed to translate to over 50 different shape and size variations.

9. Corporate Identity
Jillian Kurtz
CoorsTek
Colorado, U.S.A.
We based the branding on a newly developed secondary logo elements, redesigning the
dissimilar company literature to be a cohesive package.
Magazine Ad
Sales Sheet
SILICON CARBIDE
www.coorstek.com

10. Corporate Identity
Jillian Kurtz
CoorsTek
Colorado, U.S.A.
Created many three-part direct mail campaigns to promote specific CoorsTek offerings; sent
to a mail lists from well-respected trade magazines.

11. Corporate Identity
Jillian Kurtz
CoorsTek
Colorado, U.S.A.
The branding also had to be translated across many mediums, including the trade show
booths. I worked with an exhibition company to pick the materials and booth design, then I
worked on the graphics for the different shows.
20’ x 20’ Booth
10’ x 20’ Booth

12. Corporate Identity
Jillian Kurtz
CoorsTek
Colorado, U.S.A.
Graphics for CoorsTek delivery trucks that also served the purpose of being “moving
billboards” around trade show sites..

13. Holiday Open House
Jillian Kurtz
KPMG LLP
Texas, U.S.A.
Invitation and collateral for an international-themed open house. The target audience for this
collateral was the children of the KPMG employees. Invitation was accordion-folded, then
wrapped up in twine and sent out like a package.

14. Executive Women’s Spa Day
Jillian Kurtz
KPMG LLP
Texas, U.S.A.
Goal for these event materials was for them to feel elegant and fresh, while staying within
the established KPMG branding guidelines. Final size of invitation was A7, accordion-folded.
Inform
Indulge
The women partners of
KPMG invite you to close
Invigorate
Phenomenal the door on distractions,
Your phenomenal day begins with ferent functional roles, including
Women take time off from your day,
an indulgent breakfast at 8:30 a.m. business development and mar-
and join a phenomenal group
When you enter the hotel lobby, keting, operations, finance,
Phenomenal of Dallas-Fort Worth women
look for our tour guides who will strategic planning, information
executives for a phenomenal
Event day of information, indul-
guide you to our room. systems and human resources,
and has served on the board of
September 30, 2005 gence, and invigoration at Our CPE session will inform and
directors for a number of firms
our annual stimulate your mind with an
and organizations.
update from Katherine Breaks,
Executive Women’s KPMG senior manager, If you’ve ever wondered how to
Seminar and Spa Retreat Washington National Tax practice, leverage your executive expertise
Friday, September 30, 2005 on current legislative matters. to gain a higher C-level position,
KPMG LLP Terry Iannaconi, KPMG audit part- how to continue to move upward
Gaylord Texan Resort ner, will discuss recent develop- and break through the glass ceil-
Grapevine, Texas ments involving financial report- ing, or how to secure a place on
ing and regulatory matters includ- the board of directors, Matrice
We hope that you will be
ing FASB, SEC, and PCAOB activ- will provide candid insight and
able to join us.
ities. answers.
RSVP by September 8, 2005.
At noon, you’ll adjourn to a won- After lunch you’re off to the
If you are able to join us, derful luncheon with keynote renowned Gaylord Texan Relache
please return the enclosed speaker Matrice Ellis-Kirk. Spa for an afternoon of pure
reply card and indicate your Matrice is a partner with Heidrick indulgence and invigoration.
spa treatment selections. and Struggles, an international
At 4:30 p.m., a champagne and
recruiting firm.
hors d’oeuvres reception will be
Matrice has experience across the perfect ending to a phenome-
multiple industries involving dif- nal day.
Invitation is non-transferable
Complimentary valet parking
CPE credit available
Maps to event and room reservation information on back
To the Gaylord Texan, Grapevine, Texas Gaylord Texan Hotel Map
Should you choose to stay Friday night,
September 30, at the Gaylord Texan, the hotel will
provide our guests with a special rate. Please call
1-866-782-7897 to make your reservation. The
KPMG group code is C-KPD05.
© 2005 KPMG LLP the U.S. member firm of KPMG International, a Swiss cooperative. All rights reserved. Printed in the U.S.A. 12954DAL
,

15. Filterfresh Proposal
Jillian Kurtz
Partners National Real Estate
Texas, U.S.A.
Client wanted me to develop a crisp but fun proposal to present to prospective client in the
beverage industry.
6
The Right People
All of our work with Filterfresh will be founded on a Bianca Laughlin, Director of Lease Administration,
thorough understanding of your priorities, fully informed oversees lease-administration/accounts payable
by knowledge of the business issues faced by the functions for Partners National clients. Her other
consumer markets industry. Partners National’s service responsibilities include tracking, management and
delivery is built around a team that has the solid payment of all rent payments, operating expenses, real
experience needed to understand your business, and estate taxes and insurance for the firm’s clients.
knows what it means to deliver service to meet your
special needs. Frank Wood, Senior Account Manager, is responsible
for the development of corporate real estate services for
Craig Jones, President, will serve as the lead service his clients throughout North America. Frank brings with
executive. Craig has more than 20 years of real estate him 7 years of real estate experience and a thorough
experience and will be responsible for the overall quality understanding of lease documentation, market
of the services we will provide Filterfresh. Craig has underwriting, financial analysis and negotiation
recently represented and managed accounts for techniques. Frank will serve as Filterfresh’s specialty
companies such as McDATA, UPS, Northwestern resource.
Mutual, Alltel, Acxiom, TXU, Staffmark, and Norton Lilly
International throughout North America and the U.K.
Our Team is the Right Match for Filterfresh
Carson Jones, Senior Account Manager, has extensive The quality of the Partners National Real Estate team
experience providing real estate services to clients in the that has been selected to serve Filterfresh is the clearest
consumer markets industry. Carson specializes in demonstration of our commitment to you. Selected for
underwriting markets for clients on a national and local their extensive experience and ability to meet your
level. He has built a strong foundation in the business corporate goals, your team members have a
and will serve as Filterfresh’s day-to-day contact. tremendous amount of relevant experience—experience
we will leverage to provide you with efficient and
Kane Dossett, in his role as CEO, will be responsible effective real estate services.
for ensuring that Partners National’s services are
delivered professionally and with the quality service that
Filterfresh deserves.
1
Proposal to Serve Filterfresh Coffee Service, Inc.
Your Team
Committed to
Delivering
Service With
Innovation
Proposal to Serve
Filterfresh Coffee
Service, Inc.
July 18, 2006