A month or so ago, Talent Lab reached out and asked if I'd be interested in speaking at their upcoming event, The Gathering. I was initially caught off guard by the ask (what? me? really?), but beyond honoured - and really, how could I say no? After saying HELL YES, I spent a few days brainstorming what I could speak about. It initially felt like a challenge to figure out what "I" (HR lady by day, not a Recruiter!) could speak to a brilliant group of talent acquisition professionals about... but then... it hit me. Branding. Learn more about the talk at: http://talentlabyvr.wordpress.com