2. Agenda
Short position statements on
innovation and libraries – 15 minutes
Small group interaction / brainstorming
– 10 minutes
Wrap-up & report out – 20 minutes
#cildc #cilsun
3. Style Defining Element
Role Storming Select a specific real or fictional
character. Brainstorm from that
point of view.
Long List Brainstorm as many ideas as
possible (100+). Creativity occurs
after known ideas are on the list.
Opposites Consider the exact opposite of
what is normal.
Brand-Storming Select a specific brand.
Brainstorm from that point of
view.
4. Brainstorming Rules from IDEO
1. Defer judgment
2. Encourage wild ideas
3. Build on the ideas of others
4. Stay focused on the topic
5. One conversation at a time
6. Be visual
7. Go for quantity
5. Break into groups of 4-5 people
Brainstorm topic: What innovative action
can you do this year to remain relevant
with your target audiences?
Brainstorm Style: The long list – generate
as many ideas as possible. Aim for 75!
Brainstorm on paper & we'll capture to
share with everyone.
6. Report Out!
What were your 2-3 best/wildest ideas?
Share what your wrote with Jill, James
& Heather, who will photograph &
share.
Email to jahurst@syr.edu
#cildc #cilsun
7. Report Out!
What were your 2-3 best/wildest ideas?
Share what your wrote with Jill, James
& Heather, who will photograph &
share.
Email to jahurst@syr.edu
#cildc #cilsun
Notas do Editor
Thanks to Josh Linkner & Tamara Kleinberg, who taught these at the R-Squared Conference (Telluride, CO. 2012).