Events are becoming a popular option for marketers to engage with their customers. Here we look at 7 ways to boost the number of leads generated at B2B events.

1. THE SALES ADVANCEMENT COMPANY
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W A Y S T O B O O S T
LEAD GENERATION
A T B 2 B E V E N T S7

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Events are a great way to market a product or service, but the best way to
show ROI is by generating enough leads from the event.
Read on to find out how you can generate more leads at your events.
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TAKING EVENTS ONLINE
Gives attendees freedom to
attend from wherever they are.
Great way to get leads from
people who are not present at
the event.
Webinars and Live streamed
events are trending across the
world.
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PRE-EVENT CAMPAIGN
Great content that engages your
audience boosts your brand.
Increased attendance and
engaging content leads to better
lead generation.
Generating pre-event buzz help
increase booth attendance.

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Create an engaging environment
in your booth.
Brainstorm for unique ideas and
event tech integration to appeal to
your customers.
Your objective is to get your target
audience to visit your booth.
ROCK THE EVENT
EXPERIENCE

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DETAILS MATTER
Booth space, logistics, allocation
of resources, availability of
executives are crucial details.
Lead generation rests on getting
all these basics right.
The success of your events lie in
the details.

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Trace out their journey, with pre
and post event campaigns.
Events create brand awareness
and get people excited for the next
one.
Have a marketing pipeline for your
customers.
CONTINUOUS
MARKETING
COUNTS

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The data gathered at events is
useful for creating a personalized
communication to each customer,
Lead nurturing helps you get the
mind space of your leads, even if
they are not ready to buy right
now.
Create a non-intrusive post event
follow up plan.
PROMPT FOLLOW-UPS

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Gathering this information opens
up a channel with your customers,
so you can engage them better.
Engaged leads are more likely to
convert to paying customers.
Engage your audience with
surveys, polls and feedback
sessions.
GET FEEDBACK

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Thanks!
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