digital marketing in hospitality

1. Virtual walk throughs Virtual tours in hospitality Jiali Wang MBA 2B

2. Service Description This is a digital device based service which provide visitors virtual tour of the hotel to seduce potential customers to book By creating an app for smartphones, or integrate on the the web site of the hotel, people could be able to visit the hotel on their computer at home or by using their phones InDetail

3. Service Description

4. Service Description The idea of this service is to provide a 360-degree street view of entire hotel which helps people to discover the hotel without going there

6. Clear application layout and easy to use

7. Speed

8. Accessible on different devices: pc; smartphone; ipadetc

10. What more can we do to improve the service? Capability to book without leaving the page Integration video Integration of restaurant menu: dishes and food will be displayed on each table, customers can click the dish to get the name and detail of the food which could also be considered as a menu of the restaurant.

11. How to create digital differentiation Be the first one Keep uploading Integrate easy-booking button Adding review and comment function

12. Conclusion It is not difficult to imagine that one day every hotel has a virtual provided for their client. As the new technology keep developing in an incredible speed, hoteliers should be open-minded for new things. Although with a outstanding function, integrating virtual tours is still a big cost for most of the hotels, but once the customers have the awareness of this tool, that will definitely help improving hotel’s income