Description of Rezolto, our team, services, competencies and experience incl. an overview of brands we have been supporting and working with during the last 3 years. In short: We help lifestyle companies grow sales and boost profits.

1. www.rezolto.com

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We help lifestyle companies grow sales and boost profits.
Often this is through: international expansion initiatives, contribution margin boost
programmes, help in prioritising efforts between digital and physical activities. We are
specialists in the lifestyle segment.
We are passionate about creating effect. To create effect, we utilize our experience and
methods from the corporate world and link them with fast impact tools from the startup
world. Our EffectStrategy® method delivers sustainable results – fast.
As a team of experienced business leaders with combined 100+ years of international hands
on experience with lifestyle brands, we’ve turned consultants. Experienced lifestyle brand
executives helping lifestyle brands succeed.

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• Given our industry experience we quickly get to the core of a challenge
• We communicate throughout the process to ensure alignment of expectations
• We prioritize initiatives and focus on creating early impact, without losing focus on the long term goals.
• We combine the most effective tools from the corporate world with tools from start ups
• We break everything into manageable tasks – “slice the elephant approach”
• We design clear action plans and identify “owners” in the organisation to secure lasting effect

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Why:
As experienced business leaders we know that there’s always a constant pressure to improve margins.
What:
We’ve developed an approach that delivers a margin increase of 1.5 – 2,5% points. We’ve seen this work
across different industries like footwear, furniture, nutrition and stoves. It is built on the premise of focusing
your efforts.
How:
The following models will at a high level outline the approach. Largely, the approach is based around
segmentation. Segmentation of Customers, Products and Services and how they interact and drive improved
performance. It’s a relatively straight forward approach that can be implemented over the course of 2-4
months (depending on size of the organization) and you’ll start to see effects quickly, with full effects kicking
in after approximately 12-18 months.

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Your most important customers get the
best services, terms, conditions and
access to the most products
You reduce the services for smaller
customer – focusing on removing the
services which is less appreciated
Customer type
Turnover
Branded
stores
GOLD > 40.000 EUR
SILVER > 10.000 EUR
Multibrand
retailer
Shop-in-
Shop
BRONZE < 10.000 EUR
The purpose with segmentation is:
• You want to focus your efforts for the biggest return
• That means focus on growing the customers –
whether large or small - with the largest potential
for growth
• You segment customers based on their similarities,
which makes it easier to focus on each segment’s
special needs

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Why:
Your costumers do not think in channels when they shop… why should you? Today it is more important then
ever to know the touchpoints you have with your customers in order to know where you create the biggest
impact with your sales and marketing activities and investments in turning potential leads into loyal customers
What:
By mapping the often irregular paths consumers take as they move from brand awareness through to purchase
and retention we create the foundation for you to prioritize your efforts and investments between digital and
physical activities
How:
Based on 20-30 minutes interview with selected customers and people form the organization the mapping of
the customer journey will take place. Accordingly activities will be categorized as improvement needed, stop
activity or start new activity – all with a view to create the ideal interaction with your customer.

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The fact is that we have more and
more touchpoints where we get a
chance to interact with our customers –
you want to identify the mix that gives
you the greatest impact.
Doing everything is too costly.
The purpose with touchpoint mapping is
• Knowing where, why and how your
customers are 1) becoming aware of your
products, 2) investigating it, 3) choosing it
and finally 4) ensuring retention
• This enables you to focus you marketing
and sales activities to provide the exact
content the customer seeks - delivered via
the media they use.

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Why:
Your home market is maturing or you see great potential in expanding your business into new markets.
What:
It may sound simple, but it’s a skill like any other. Having done business in more than 80 markets, we know
what it takes to do this successfully. And we’ve seen multiple ways of how not to do it. So, let us help you not
to make the same mistakes we have.
How:
We can help you develop a plan for how to expand internationally, so that it’s done deliberately rather than in
an opportunistic way. A plan that analyses the market potential, that prioritizes which markets to go after, that
outlines your ideal market entry strategy incl. what your investment needs would be and what your P&L would
look like.
In essence, you know what your efforts will produce before you start charging into a new market.

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Strategy
Understand current positioning, current
stategy, motivation for Int’l expansion,
time horizon, ROI expectations
Strength/weaknesses assessment
Understand where you would be
competing from a position of strength
and where from weakness
Risk/reward appetitte
Understanding and impact on
aggressiveness, desire for control and
impact on entry mode models
Go to market enablers
• Product lines – shoes/clothes etc.
• Best sellers
• Pricing/Margin/Sales split
• Channels – WH/RT/Online/Omni
• Retail concepts
• Supply chain
• Marketing assets
Organization
• Resources
• Capabilities
• In-house project owners
1. Establish playing field
Recommendation of markets and distribution
channels.
2. Product & market research
Competitor product comparison. Gathering of market
potential data.
3. High level product readiness feedback
Review product relevance for new markets, identify
gaps in collection.
4. Timeline preparation
Prepare timelines for entry strategies and activities.
5. Entry model
Recommendation on how to enter new markets,
based on; risk/reward, control need, time horizon,
resources availability
6. Organizational design
Recommendations on organizational needs based on
entry model, channel selection, back office set up,
etc.
7. Scenario mapping
Preparation of scenarios outlining: market potential,
sales potential, P&L estimate and investment needs.

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Work Experience,
highlights:
• CEO of several start ups
• Head of Global Strategy,
Sales, ECCO.
• Managing Director, ECCO
Global Apparel &
Accessories Division
• General Manager, ECCO
Taiwan.
• 10+ years int. career at
executive level.
Aligned 90 markets around
a strategy that delivered a
21% sales increase in one
year
Nicolaj Hansen
Chief Dot Connecter
...we have accumulated more than 100 years of international experience based on more than +40 years working as
expats across four continents. As a result we have done business in more than 80 countries.
Work Experience,
highlights:
• VP International Markets
& Retail, KEEN Outdoor,
• Managing Director,
KEEN Canada.
• Managing Director,
ECCO. Canada
• Finance Director, ECCO
APAC.
• 10+ years int. career at
executive level.
In ten years of running
businesses never
delivered less than 17%
annual profit growth
Morten Israelsen
Chief Profit Spotter
Work Experience,
highlights:
• EVP, ECCO Global Sales
& executive Board
Member
• Regional Director ECCO,
Scandinavia and German
speaking countries
• ECCO Kids Business Unit
Sales Director.
• 4 decades in executive
level roles
Strong driver behind
taking ECCO from a
$500m to a $1.2bn
business
Flemming Nielsen
Chief Brand Enhancer
Work Experience,
highlights:
• Chief Product Officer,
Clarks, Executive Board
Member.
• Product Director,
Clarks. Children's
Business Unit Director,
Clarks.
• CEO Start-rite Shoes
• 2 decades in
executive level roles
Instrumental leadership
role in taking Clarks
from a $1.2bn to a $2bn
business
Jane WilsonJesper Hammer
Work Experience,
highlights:
• CEO, EM Retail
Solutions
• Project Manager Global
Segmentation, ECCO
• Export Manager,
Hummel
• Export Manager ECCO
• 10+ years int. career
at executive level.
Responsible for opening
400+ retail stores for
world renowned brands
globally
Chief Trust Builder
Work Experience,
highlights:
• Product Director, ECCO
Central Europe.
• Head of Design Lab,
ECCO Women’s Footwear
• Brand Manager,
Wolverine Brands
Scandinavia
• Global Senior Product
Manager, ECCO Men’s &
Kids’ Footwear
Grew the ECCO Men’s
business 20% by focusing
on consumer and market
insights
Jacob Axelsen
Chief Concept CreatorChief Product Creator

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Get in touch!
Jesper Hammer
Jesper@Rezolto.com
+45 2998 3341
www.rezolto.com
Get inspired… www.rezolto.com/blog