An introduction to Appcelerator and Titanium, their mobile development platform. Titanium allows web developers to build native mobile apps for iOS and Android using HTML, CSS, and JavaScript. This speeds development time significantly compared to traditional native development. Appcelerator highlights how their solution helped companies like Scoutmob and Tradui build fully-featured mobile apps in just a few days or weeks.

1. An introduction to
Appcelerator
Scott Schwarzhoff
VP, Marketing
Appcelerator, Inc.
sschwarzhoff@appcelerator.com

2. We enable web developers
to quickly create and commercialize
native mobile, desktop & iPad applications.
~ Confidential and Proprietary ~

3. 2013:
Mobile will be 40% of all internet traffic.
Web
Mobile
Source: eMarketer. June 2009

4. Apps drive this growth.
“3 Billion downloads, 150,000 apps”
(Apple)

5. Because…
“Native apps leverage the relationship
between the user and the device in a way
mobile web apps simply can‟t.”
(Mobile Marketer)

6. That‟s Great!
But…
“Most apps take at least six months of full-time work
and cost between $20,000 and $150,000 to develop.”
(Forrester Research)

7. And…
“Android will overtake Blackberry and iPhone by 2012”
(Gartner)

8. Solution:
Appcelerator Titanium
Use web technologies to build native apps
Mobile
Desktop
Netbooks
Web Developers
Tablets
Titanium
Set-top Boxes
Users

9. Product Offering
Appcelerator
Titanium Mobile Titanium Desktop
Network
Cloud services used for
Develop Native iPhone, Build Desktop apps that can
testing, packaging,
Android, and iPad apps with be deployed with one code
distribution, and
full access to each device’s base on the PC, Mac, or
analytics.
APIs. Linux platforms.
~ Confidential and Proprietary ~

10. Titanium Architecture
Desktop supports
php, Python, Ruby,
and Javascript

11. Full-Featured Development…
Native User Experience Multimedia
Native performance + Native UI Camera, video camera, streaming /
(tables, animations, gestures, etc). device audio/video
Location-based Services Analytics
Augmented reality, geo-location, Camera, video camera, native image
compass, native maps viewers, streaming or device
audio/video
Social Sharing
Authenticated access to Facebook, Extensibility
Twitter, Yahoo YQL. Native Add any native Obj. C (iPhone) or
email/address book. Java (Android) module into Titanium
Data Development Tools
Access online / device data, Create, test, and publish your app
embedded SQL database,
filesystem, web services

12. …Made Really Easy
Ti.UI.showcamera(callback)
Ti.UI.createSound()
Ti.UI.createMap()
Btw: Streaming audio in Obj.C (iPhone) = 2,000 lines of code
(and that’s generous)

13. Value Proposition
Build a Native App
Native performance + native user interface + native features
Reduce development costs by 80%
At least 5x faster to build native apps with web technologies.
Use the team you have today
Alternatives? Retool. Sub-contract. Do nothing.
Build cross-platform
Get ready for iPad, Android, Netbooks, Kiosks, digital signage, etc.
Measure results
Mobile apps are an extension of your web campaigns.

14. Introducing Titanium 1.0
30,000+ developers use Titanium 1.0 today:
3-5x Performance:
1:1 native mapping between Javascript  Objective-C (iPhone) / Java (Android)
Titanium Professional
Community: Free
Professional: $199/developer/month. App. analytics, support, beta program.
Titanium Enterprise & Partner Program:
Phone support, per-app. licensing, advanced analytics options. Starts at $5,000/yr.

15. Our „Aha‟ Moment
Web / Hybrid Apps Native Apps
(eg: Titanium 0.8) (eg: Titanium 1.0)
Social
Native
User Experience (UX)
Geo-location
Web
Camera
Browser Geo-location
(Rendered UX)
Camera
Data Data
Web Apps Are REALLY Slow

16. Native Performance
Web / Hybrid Apps Native Apps
(eg: Titanium 0.8) (eg: Titanium 1.0)
Launch: 10-20 seconds 1-2 seconds
Transitions: 1-2 seconds Instantaneous
Processing: 1x 3-5x

17. Scoutmob
Opportunity: Solution:
Enable time-sensitive Scoutmob built a native
hot deals with push app in 2 weeks.
notifications,
geolocation, with the
convenience of their
mobile phone Result:
“By using Titanium, we
Problem: were able to get a high-
quality, location-based
How to create hyper-
app to our first market
location promotions in
quickly.
real-time

18. Tradui
Opportunity: Solution:
Translate Creole  3 days to get an iPhone and
English for Haiti aid Android app out the door.
workers.
Result:
Problem: “We started developing it on
One weekend to get an Saturday and finished on
app defined, built, and Monday for both iPhone and
shipped to meet time- Android. Without Titanium,
pressed deadline. we would not have been
able to get it done.”
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