1. Are Payment Cards a Thing of the Past now that we have Mobile and Social Payments on the horizon? RSA Conference February 2011 San Francisco Daniel Chatelain, Managing Director The BayPay Forum Website: www.baypayforum.com Sponsored by The SmartStripe Company

2. Who We Are Association for Payment Professionals Network with peers locally and internationally Understand emerging trends in financial transactions Exchange views on payment innovation Over 3,300 executives from 500 companies in the payment industry Over 1,500 members registered on LinkedIn (BayPay) Did I say? We welcome sponsors and volunteers

3. Events Schedule for 2011 Upcoming events on Payment Trends January Impact of Fed’s ruling on Interchange February Mobile Security at Exponent in Menlo Park Go to http://baypayforum-feb23.eventbrite.com/ March Alternative Payment Solutions 2 day conference in South San Francisco Panel on Mobile Platforms “How to Get There” Registration open – BayPay members get 25% discount Go to http://baypayforum-mar29.eventbrite.com/ April Mobile Payment is not only NFC – Is It? Later Other topics on payments and more Mobile

4. Some of our Members And many more

5. Payment - How it started? The Ascent of Money: A Financial History of the World From : Niall Ferguson

6. Then …

7. Commerce is entering a new phase New entrants don’t have the right payment tools Incumbents are taken off guard by what is happening (sometimes not even aware) Fraud Online is increasing in volume High risk of disintermediation Today presents new challenges

8. So Now Where are We?

10. More payment options

11. New currencies

12. From targeted advertising

13. To profiled advertising

14. To new business modelse.g.

15. Acceleration of new technology adoption

16. Customer Engaged at Time & Place of Decision Location or Time based Services Experience influences method of identification, checkout & payment instrument Transparent Pricing Discounts Instant Gratification

17. Who Owns the customers? Source: KPCB Mary Meeker – Top Mobile Internet Trends 2/10/11

18. Risk of Disintermediation MOBILE PAYMENT ONLY And many more…

19. So What about our Cards? Challengers still small regarding payments Payment cards still rule But the system is under attack and needs to adapt

20. eCommerce Volume is Growing

21. Just a Few Things to Keep in Mind The world of Commerce on a global basis is changing at a fast pace Payment is always tightly linked to commerce not the other way around The existing ways to make a payment are still relevant but need to be improved The BayPay Forum is organizing events to discuss these issues

22. Thank You Daniel Chatelain, Managing Director The BayPay Forum Website: www.baypayforum.com