How to Align Content and Keywords to the Buying Cycle - 1-28-14 CincySEO Meetup
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Join us Tuesday, January 28th at School Outfitters to discuss how to determine the right content and keywords for each step of the buying cycle with Jordan Godbey of ZoomSpring. - How to cast a wider net for prospects - How to build loyalty before they're ready to buy - How to market to prospects and turn them into customers (when they're ready) Learn why "BUY NOW!" only accounts for 5% of all traffic on your website, and how to effectively get the other 95% into your funnel.
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How to Align Content and Keywords to the Buying Cycle - 1-28-14 CincySEO Meetup
- 1. Networking until 6:30 ! 1) grab a name tag 2) check in on the app ! 3) use #CincySEO on social media
- 7. #CincySEO
- 8. Use #CincySEO on social media And join our.... Facebook PAGE! Facebook.com/CincinnatiSEO
- 10. 105 RSVPs ~75 attendees Beer + Food + Prizes = :D
- 12. Thanks Sponsors
- 14. Ecommerce Specialist (Merchandiser/Analyst) ! SEO/Code Analyst (Not final title) ! Business Analyst (IT, experienced) ! Buyer (Electronics experience) ! Educational Furniture Designer (Industrial design) ! Customer Relations Rep (CSR)
- 15. Immediate: Quirky and Creative Copywriter – Looking for Freelance bloggers ASAP Detailed, Diligent, and Not-Dorky SEO Analyst Inside Sales Leader (2+ years experience) ! April-May Timeline: Creative, Cool, and Consistent Account Coordinator Quirky and Creative Copywriter ! The GNGF team is also seeking awesome students to fill the following internship/co-op positions this summer: Dynamic Digital Marketing Intern/Co-Op Quirky and Creative Copywriter Intern/Co-Op Ninja-Like Web and Graphic Design Intern/Co-Op
- 17. Knowledge Graph
- 19. G+ Local Hotel Pages
- 20. Gmail Link Bug
- 21. How to Align Content and Keywords to the Buying Cycle
- 22. About me
- 24. Big Bob’s Balloons, LLC
- 25. Title tags Traffic Website architecture Rankings Backlinks What is SEO? Keywords Conversions CTR Traffic Keyword density Content Article spinning Content marketing
- 26. WHY?
- 27. Why does Bob need SEO? More & Better Leads.
- 28. Pre-internet Buying Cycle Need Sale 100% Interaction with the business Education = sales person Buying Cycle
- 29. Post-internet Buying Cycle Need Sale 60% 40% ? Self-educating Buying Cycle Interaction with the business Education = you + internet
- 30. Post-internet Buying Cycle 60% Buying Cycle Blog posts Videos Guides Reviews Comments 40%
- 31. Website Traffic 80 / 15 / 5 Research / Self-educating 80% Buy Now 15% Comparison 1,000 visitors / day Buying Cycle 5%
- 32. Personas Larry Page, CEO Widgets Inc. Need Want Know Fear Care about Hang out Personas
- 33. Personas Jimmy Schmidt, Facilities Mechanic at Widgets Inc. Need Want Know Fear Care about Hang out Personas
- 35. Content 5 Things you should know about buying a hot air balloon Research / Self-educating 80% Content Buy Now 15% Comparison 5%
- 36. Content 5 Things you should know about buying a hot air balloon Focus ? Buying Stage ? Watch our video Research High Level Mechanic Download Guide Research Technical Mechanic Decision Technical Content Persona CTA 5 Things ? 5 Things CEO 5 Things Top Balloons Content Read Reviews
- 37. Buying Cycle vs Traffic to your website Self-educating New Buying Cycle Website Traffic Behavior 60% 80% Research / Education Interaction w/ Biz 40% 15% Comparison 5% Decision / Buy Now
- 38. Top air balloon manufacturers Cheapest Johnson balloons Creative corporate advertising Johnson vs Miller balloon reviews Content
- 39. WHY?
- 40. Questions?