Introduction to social selling with Linkedin at IESE, with Quelcom+ and Jordi Gili
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Session delivered at IESE Business School, Barcelona, on 06-03-2014 by Jordi Gili with the support and organization of Quelcom+ Overview of the possibilities of Social Networks and One2one relationships, facilitating Social Selling opportunities. Review of Inbound possibilities (natural, paid ads) and Outbound (prospecting, listening)
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Introduction to social selling with Linkedin at IESE, with Quelcom+ and Jordi Gili
- 1. Introduction to Social Selling Jordi Gili MD Spain Execus jordi.gili@execus.com
- 2. Agenda • The evolution of Marketing and Sales • Social Selling with Linkedin • Passive strategies: how do they find me (marketing) • Active strategies: how do I go after clients (sales) Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 3. The evolution of Marketing … 1. Internet • Global exposure • Targets are global Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 4. The evolution of Marketing … 2. Google • Targets are global + segmented Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 5. The evolution of Marketing … 3. Social Networks • Targets are global + segmented + ONE Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 6. The revolution of One2One … • Now you can target a universe of ONE • Benefit of a One2One conversation • Not massive targeting – the Art of One2One … at a massive scale Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 7. Revolution in Sales Social Networks + One2One = SOCIAL SELLING ! Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 8. Social Selling with Linkedin
- 9. What is Linkedin What is it? Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 10. What is Linkedin? Web site Freemium Social Network - A huge network of contacts on internet Business - professional Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 11. What is Linkedin? What is it useful for? Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 12. Find Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 13. Be found Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 14. Connect Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 15. Learn Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 16. Share Share Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 17. SELL! Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 18. Enhance my career Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 19. Why Linkedin? Ok, but why Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 20. Why Linkedin? – so many options Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 21. Why Linkedin? – so many options Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 22. How does Linkedin help my company? How does it help me? Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 23. SELL! Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 24. Passive Strategy - Inbound - Marketing Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 25. Active Strategy - Outbound - Sales Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 26. Passive Strategy- Marketing Brand Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 27. Passive Strategy- Marketing Network Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 28. Passive Strategy- Marketing Message Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 29. Passive Strategy- Marketing Sharing Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 30. Passive Strategies Check List Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 31. Passive Strategies Check List Activity Profile • Design Profile to SELL • Make your contact info visible • Description Line is KEY • Include websites to showcase your services • Shift your settings to adjust as needed • Update status once a week • Share Relevant professional updates • Join groups • Contribute: Post, share, comment • Forward News, Events ... Share! • Grow your network: Proactively send invitations to peers, managers, collaborators, clients, providers, Send invitations to ex- … • Ask for Recommendations • Engage: Give and ask Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 32. Passive Strategies Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 33. Passive Strategies side effect: SEO Linkedin ranks GREAT on Google Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 34. Active Strategy- Sales Prospecting Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 35. Active Strategy- Sales Gathering Information Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 36. Active Strategy- Sales Soft Landing Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 37. Active Strategy- Sales Meeting Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 38. Active Strategies Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 39. Active Strategies Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 40. Mixed Strategies Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 41. Agenda • The evolution of Marketing and Sales • Social Selling with Linkedin • Passive strategies: how do they find me (marketing) • Active strategies: how do I go after clients (sales) Confidential Information property of Execus. Reproduction or distribution is not permitted.
- 42. Thank you! Jordi Gili MD Spain Execus jordi.gili@execus.com