Napad roku (http://www.napadroku.cz/) is a competition for young entrepreneurs in Czech Republic. I was asked to present GoodData as a 15 min case study of a successful global startup with Czech founder and R&D in Czech Republic.

1. Jaroslav Gergic
VP, R&D and Operations, GoodData
jaroslav.gergic@gooddata.com
Nápad roku 2013
@ Inovacentrum ČVUT
May 2 2013
Jak vybudovat úspěšný
globální startup

3. 2007

4. GoodIdea
starts with
GoodObservation

5. 90%
of
BI projects
FAIL
$2mAverage Year 1 TCO
Software licenses
Training
Professional Services
Infrastructure
People
17monthAverage implementation time
Poor alignment between business & IT
Changing business requirements
No end user adoption
The Challenge…
(Source: Gartner / DM Review & IDC Business Intelligence Survey )
(over $20bn market)

6. Reporting & BI has
always been a
VALUE CHAIN
Multiple PRODUCTS
Multiple DEVELOPMENT CYCLES
High IMPLEMENTATION COSTS
High SUPPORT COSTS
Dedicated HARDWARE
Dedicated IT RESOURCES
Data Warehouse
Report
ETL
Datamart Datamart
Cube Cube Cube
Dashboard XLS
The old way…
WHY?

7. Fundamentally change
the Business
Intelligence
experience.
GoodVision

8. 2008

9. ● 100% focus on platform & UI
○ focus on end user
● first public demo in summer 2008
○ play with pre-loaded data
● beta product launch in fall 2008
○ get your data into GoodData
GoodPlatform

10. 2009

11. ● seeking the product-market fit
○ product flexibility is the key
● first paying customers
○ both self-service and managed
● still unclear how to attack the market
○ ... in the most efficient way
GoodProduct

12. 2010

13. ● 100% focus on usage growth
● PoweredBy market opportunity
○ Zendesk as the first customer
○ ... quickly followed by others
● key metric
○ Active Users
GoodPoweredBy

14. 2011

15. ● 100% focus on sales growth
● GoodData for SalesForce.com
● two markets
○ direct enterprise customers
○ Powered By GoodData (PbG)
● key metric
○ Bookings
■ Annual Contracted Value - ACV
GoodSales

16. 2012

18. ● 100% focus on scale
● 3rd market: SI / partner ecosystem
● BASHes
○ GoodSales, Marketing, Social, ...
● key metrics
○ Bookings (ACV)
○ Gross Margin
■ getting costs under control
GoodBusiness

19. 2013

20. GoodSaaS
● key metrics
○ Monthly Recurring Revenue
■ focus on subscriptions
○ Net Promoter Score
■ customer satisfaction
○ Time to Value
■ market disruption
○ Gross Margin

21. Helping
organizations….analyze their own data embed analytics into their solution
Internal Powered By

22. Thank You!