Josh Fixler's presentation for the Denver Directors of Volunteers in Agencies (DOVIA) on the uses of Web 2.0 for volunteer engagement. Presented on May 27, 2009. Here is the handout for this presentation: http://www.scribd.com/doc/15843909/Handout-Volunteerism-in-the-Digital-Age-Maximizing-Technology-for-Volunteer-Engagement-

2. Flickr: Stabilo Boss Welcome to the Social Web!

3. Who am I? Josh Fixler Follow Me: @Fixler

4. Who are you? Flickr: -blast-

6. Your Goals Flickr: espresso marco

7. Goals Flickr: espresso marco Define Web 2.0 Compare Web 2.0 and Web 1.0 Explore the impact of Social Networking Share best practices Identify opportunities for volunteer engagement

8. What is ? Flickr: loic_hay

9. What is ? Flickr: loic_hay “ Nobody hangs around in the ‘publish and browse’ Internet anymore. Increasingly people prefer to participate in a new generation of user-fabricated communities where users engage and co-create with their peers.” - Wikinomics by Don Tapscott and Anthony D. Williams, p. 38

12. HI Web 1.0

13. Web 1.0 HI

14. Web 2.0 HI

15. Web 2.0 HI

16. Web 2.0 HI

17. Facebook app: Friend Wheel That’s a Social Map!

18. Facebook app: Friend Wheel That’s my Social Map!

19. That’s my Social Map! Facebook app: Friend Wheel Actually The social map has always existed, but now we can capitalize on it.

20. Values of the Social Web Creation Communication Collaboration

21. Flickr: James Thorpe (Universal McCann, 2008) Key Social Platforms RSS Widgets Social Networking Chat Rooms Message Boards Podcasts Video Sharing Photo Sharing Blogging Micro Blogging

22. Checking In Any questions? Flickr: Pragmagraphr

23. David Boyle in DC Getting Started: How will we build relationships so that our volunteers will share their passions with us?

24. Opportunities for Volunteer Engagement Flickr: sndrv Where our volunteers live Cultivate relationships around their skills and interests Meet your friends’ friends Shorten feedback loops

28. It’s not just young people! Flickr: Swansea Photographer Where our volunteers live

29. Opportunities for Volunteer Engagement Where our volunteers live

30. Flickr: cubicgarden Since June 2008: 34 to 54 year-old demographic has grown 276.4% 55+ demographic has grown 194.3% The 25 to 34 year-old population on Facebook is doubling every 6 months (iStrategyLabs.com) Opportunities for Volunteer Engagement Where our volunteers live

31. Statistics They know you Flickr: Meredith Farmer Opportunities for Volunteer Engagement Cultivate relationships

32. Statistics They know you Flickr: Meredith Farmer You know them Opportunities for Volunteer Engagement Cultivate relationships

33. Statistics They know you Flickr: Meredith Farmer You know them Opportunities for Volunteer Engagement They’re involved Cultivate relationships

34. Cultivate relationships around their passions, interests, and skills Flickr: hien_it Cultivate relationships

35. Let them share their gifts with you Flickr misterymoor Cultivate relationships

36. Facebook app: nexus.ludios.net Opportunities for Volunteer Engagement Meet my friends’ friends

37. Flickr: elmada Opportunities for Volunteer Engagement

38. Social Networking Sites Use “software to build online social networks for communities of people who share interests and activities or who are interested in exploring the interests and activities of others.” (Wikipedia) Examples:

39. Some social networking sites you should know about

40. Flickr: ashley rose, The Low Hanging Fruit

41. Flickr: dasistdasende How can you meet your volunteers, where they are, and help them to leverage their passions for your cause?

43. Flickr: Michele Ferretti

44. Best Practices Flickr: Andrew Feinberg

45. Let your volunteers lead the way! Flickr: transCam

46. A Note On Authenticity Flickr: Telstar Logistics "Any organization interested in leveraging communities on MySpace and Facebook must learn about them firsthand… You will come across as clueless and wooden if you try to make a big splash in either place before you really understand their culture of interaction.” (Chronicle of Philanthropy, “Special Report: Face Time.” 1/25/2007)

47. The “Crowded Bar” theory of doing business on Facebook Flickr: Kay McDonald

48. Organizational Identity Individual Identity Flickr: Groovymarlin Flickr: tati.ana

49. Flickr: Antonio Martínez Set Your Goals

50. Be Realistic Flickr Birrell Walsh

51. Knowing the technology’s limitations Flickr: Rosino

52. Flickr: BONGURI Start Small and Experiment

53. Be prepared to release some control Flickr: renatotarga

54. Then Jump In! Flickr: renatotarga

55. Don’t abandon Web 1.0! Web 2.0 is not intended to be a replacement for Web 1.0; it’s a supplement! Flickr: Куртис Перри

56. How Can Directors of Volunteers Use Facebook? Flickr: Auzigog

57. What do you want to be able to do? How will you begin? What will you need to get started? Where do you want to be in three months? In six? Flickr: Earl – What I Saw 2.0

58. Flickr: atomicity

59. Let’s Continue the Conversation Online

60. Web 2.0: It’s not just cool! Flickr: amortize

61. It’s a new way of creating information, sharing ideas, and working together Flickr: Stuck in Customs

62. Flickr: Doc Kozzak What can we create together?

63. www.slideshare.net/jfixler www.scribd.com/jfixler