25. The “Invisible Platform” in Retail Payments – PayPal X
2009 Paypal starts to open up it’s platform and code to a select group of developers.
2010 it further opened up its code to developers. 15,000 developers accessing platform.
Now anyone with rudimentary programming skills has access to the kind of technology and
payment-industry experience that powers PayPal itself
2011- 50,000 developers from 129 countries which produced 1000 new apps since last year.
Over $15M of payments were being processed on new services through PayPal
Compared to the $2+ trillion annual credit card and $1+ trillion debit card spend this is a drop in
the ocean.
PayPal X Developer Challenge with $160,000 USD in prizes
Examples include: Off Internet use (Mobile/ Point of Sale)
29. DIGITAL PLATFORM EXERCISE
Digital Platform Exercise
1. What frustrates you, what would 2. What sort of platform ecosystem
constitute progress? could help?
3. What could success look like, what 4. Who would need to be involved?
would be the benefit / payback?
29