A report on AWS' marketing plan, marketing strategies, social media marketing, competitors, products, USP and S.W.O.T.

2. 2006
STARTED

3. 2006
VP
ANDY JASSY
STARTED

4. 2006
VP
ANDY JASSY
STARTED
27%
MARKET SHARE

5. 2006
VP
ANDY JASSY
27%
MARKET SHARE
11
GEOGRAPHICAL
“REGIONS”
STARTED

6. 2006
VP
ANDY JASSY
STARTED
27%
MARKET SHARE
11
“REGIONS” $0
GEOGRAPHICAL
PRICE DRIVEN

7. 2006
VP
ANDY JASSY
27%
MARKET SHARE
11
“REGIONS” $0
GEOGRAPHICAL
PRICE DRIVEN
ESP. S TARTUPS
STARTED

9. STORING
ACCESSING &
data & programs
over the
internet
instead of your
computer's hard drive

10. STORING
ACCESSING &
data & programs
over the
internet
instead of your
computer's hard drive

11. STORING
ACCESSING &
data & programs
over the
internet
instead of your
computer's hard drive

13. COMPUTE CAPACITY EC2

14. COMPUTE CAPACITY EC2
s3 S TORAGE

15. COMPUTE CAPACITY EC2
ANALYTICS red
shift
s3 S TORAGE

16. COMPUTE CAPACITY EC2
ANALYTICS red
shift
s3 S TORAGE
dynamo
DB DATABAS E

17. USP

18. USP
SHIFT CAPEX TO OPEX

19. USP
SHIFT CAPEX TO OPEX
LOWER OVERALL COSTS

20. USP
SHIFT CAPEX TO OPEX
LOWER OVERALL COSTS
NO MORE GUESSING CAPACITY

21. USP
SHIFT CAPEX TO OPEX
LOWER OVERALL COSTS
NO MORE GUESSING CAPACITY
INCREASE SPEED & INNOVATION

22. USP
SHIFT CAPEX TO OPEX
LOWER OVERALL COSTS
NO MORE GUESSING CAPACITY
INCREASE SPEED & INNOVATION
SHIFT FOCUS TO DIFFERENTIATION

23. USP
SHIFT CAPEX TO OPEX
LOWER OVERALL COSTS
NO MORE GUESSING CAPACITY
INCREASE SPEED & INNOVATION
SHIFT FOCUS TO DIFFERENTIATION
GO GLOBAL IN MINUTES

24. AWS price
reduction
philosophy

25. REDUCED PRICES
AWS price
reduction
philosophy

26. REDUCED PRICES
MORE CUSTOMERS
AWS price
reduction
philosophy

27. REDUCED PRICES
MORE CUSTOMERS
MORE AWS USAGE AWS price
reduction
philosophy

28. REDUCED PRICES
MORE CUSTOMERS
MORE AWS USAGE
AWS price
reduction
philosophy
MORE
INFRASTRUCTURE

29. REDUCED PRICES
MORE CUSTOMERS
MORE AWS USAGE
AWS price
reduction
philosophy
MORE
INFRASTRUCTURE
ECONOMIES OF
SCALE

30. REDUCED PRICES
MORE CUSTOMERS
MORE AWS USAGE
MORE
INFRASTRUCTURE
ECONOMIES OF
SCALE
LOWER
INFRASTRUCTURE
COSTS
AWS price
reduction
philosophy

31. STRENGTHS
S

32. STRENGTHS
S • first in the market

33. STRENGTHS
• first in the market
S • market leader

34. STRENGTHS
S • first in the market
• market leader
• pricing power

35. STRENGTHS
S • first in the market
• market leader
• pricing power
• range of services

36. STRENGTHS
S • first in the market
• market leader
• pricing power
• range of services
• network of partners

37. STRENGTHS
S • first in the market
• market leader
• pricing power
• range of services
• network of partners
• high profile clients

38. STRENGTHS
S
O
OPPORTUNITIES
• first in the market
• market leader
• pricing power
• range of services
• network of partners
• high profile clients

39. STRENGTHS
S
O
OPPORTUNITIES
• first in the market
• market leader
• pricing power
• range of services
• network of partners
• high profile clients
• market receptivity

40. STRENGTHS
S
O
OPPORTUNITIES
• first in the market
• market leader
• pricing power
• range of services
• network of partners
• high profile clients
• market receptivity
• decreasing costs

41. STRENGTHS
S
O
OPPORTUNITIES
• first in the market
• market leader
• pricing power
• range of services
• network of partners
• high profile clients
• market receptivity
• decreasing costs
• growth in market

42. STRENGTHS
S
O
OPPORTUNITIES
• first in the market
• market leader
• pricing power
• range of services
• network of partners
• high profile clients
• market receptivity
• decreasing costs
• growth in market
• emerging markets

43. STRENGTHS
S
O
OPPORTUNITIES
• first in the market
• market leader
• pricing power
• range of services
• network of partners
• high profile clients
• market receptivity
• decreasing costs
• growth in market
• emerging markets
• fragmented market

44. STRENGTHS
S WEAKNESSES
W
O
OPPORTUNITIES
• first in the market
• market leader
• pricing power
• range of services
• network of partners
• high profile clients
• market receptivity
• decreasing costs
• growth in market
• emerging markets
• fragmented market

45. STRENGTHS
S WEAKNESSES
W
O
OPPORTUNITIES
• first in the market
• market leader
• pricing power
• range of services
• network of partners
• high profile clients
• no background in IT
• market receptivity
• decreasing costs
• growth in market
• emerging markets
• fragmented market

46. STRENGTHS
S WEAKNESSES
W
O
OPPORTUNITIES
• first in the market
• market leader
• pricing power
• range of services
• network of partners
• high profile clients
• no background in IT
• complex range of
services
• market receptivity
• decreasing costs
• growth in market
• emerging markets
• fragmented market

47. STRENGTHS
S WEAKNESSES
W
O
OPPORTUNITIES
• first in the market
• market leader
• pricing power
• range of services
• network of partners
• high profile clients
• no background in IT
• complex range of
services
• service outages
• market receptivity
• decreasing costs
• growth in market
• emerging markets
• fragmented market

48. STRENGTHS
S WEAKNESSES
W
O
OPPORTUNITIES
THREATS
T
• first in the market
• market leader
• pricing power
• range of services
• network of partners
• high profile clients
• no background in IT
• complex range of
services
• service outages
• market receptivity
• decreasing costs
• growth in market
• emerging markets
• fragmented market

49. STRENGTHS
S WEAKNESSES
W
O
OPPORTUNITIES
THREATS
T
• first in the market
• market leader
• pricing power
• range of services
• network of partners
• high profile clients
• no background in IT
• complex range of
services
• service outages
• market receptivity
• decreasing costs
• growth in market
• emerging markets
• fragmented market
• increasing competition

50. STRENGTHS
S WEAKNESSES
W
O
OPPORTUNITIES
THREATS
T
• first in the market
• market leader
• pricing power
• range of services
• network of partners
• high profile clients
• no background in IT
• complex range of
services
• service outages
• market receptivity
• decreasing costs
• growth in market
• emerging markets
• fragmented market
• increasing competition
• data security

51. STRENGTHS
S WEAKNESSES
W
O
OPPORTUNITIES
THREATS
T
• first in the market
• market leader
• pricing power
• range of services
• network of partners
• high profile clients
• no background in IT
• complex range of
services
• service outages
• market receptivity
• decreasing costs
• growth in market
• emerging markets
• fragmented market
• increasing competition
• data security
• technological
advancements

52. STRENGTHS
S WEAKNESSES
W
O
OPPORTUNITIES
THREATS
T
• first in the market
• market leader
• pricing power
• range of services
• network of partners
• high profile clients
• no background in IT
• complex range of
services
• service outages
• market receptivity
• decreasing costs
• growth in market
• emerging markets
• fragmented market
• increasing competition
• data security
• technological
advancements
• pricing wars

55. Google Compute Engine

56. Google Compute Engine

57. Google Compute Engine

58. Google Compute Engine

60. CONTENT
MARKETING

61. CONTENT
MARKETING
DIGITAL
MARKETING

62. CONTENT
MARKETING
DIGITAL
MARKETING
AFFINITY
MARKETING

63. CONTENT
MARKETING
DIGITAL
MARKETING
FREEBIE
MARKETING
AFFINITY
MARKETING

64. EVANGELISM
MARKETING
CONTENT
MARKETING
DIGITAL
MARKETING
FREEBIE
MARKETING
AFFINITY
MARKETING

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67. twitter
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facebook
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68. youtube
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32,
509 1,288
twitter
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000 3,955
facebook
f P
67,
894 ?

69. youtube
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32,
509 1,288
f P
google+
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6,
841 ?
twitter
111,
000 3,955
facebook
f P
67,
894 ?

70. youtube
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509 1,288
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000 3,955
google+
twitter
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facebook
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slideshare
f P
5,
407 1,769

71. youtube
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509 1,288
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000 3,955
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twitter
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6,
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facebook
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slideshare
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407 1,769
blog
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n/a ?

75. Report & Presentation By:
Jolynn Tan
@jewellynnz
November 2014