Jewellarena Public Version 20 Yearpersonalmarketingplan
1. NAVIGATING TO REACH
THE TREASURE ISLAND
20 year Marketing Plan for
TREASURED JEWELL
Jewell A. Arena
June 2010
2. Navigating to the Treasure
Island …
A. Daily Rounds
Vision/ Mission
Roles
Navigates
B. Here and Now
C. End in Mind
D. Conclusion
3. I align daily…
VISION/ MISSION
To be the best navigator leading to
treasure of my family, company and
countrymen. By using my multi-talented
skills and experiences to help them and
be a part of their success. “Their
success is my TREASURE.”
4. Navigating means doing 6
roles well daily …
A multi-tasked mother
A good wife
Model Daughter
Sweet Sister
Best Manager
A Good Citizen
8. She observes and acts
Sweet Sister … like a Lifeguard …
And gives first aid
like a Lifeguard.
She stops the fire
in our family.
Coz she serves like
9. The Target
Best Manager …
Motivator
Organizer
A Great Performer
Mediator
Challenger
Planner
A Good Leader Trainor
10. A good citizen …
Direct weak to right path
God-fearing person
A good follower
Participate in Community Help the Needy
Share Blessings
Service
11. Navigating with the
following gadgets…
To do List
Continuing
education
and
Investment Innovation
Explore & Setting Budget
Take the and check
challenge actual expense
21. Difference of Logo and
Brand
“Your Partner in
giving Quality
Service at a Best
and Reasonalbe
Symbol, Mark, Price.”
Emblem to promote
Identity of the
instant public organization that
recognition make them different
from the others.
22. Eight: You shall not
overuse for superlatives.
Positions are hard to shake.
Say "vacation"
and I think
Hawaii. Safe car?
I'll think you're
talking about a
Volvo.
the loudest,
heaviest, coolest
heavy metal band"
or "the warmest,
nicest, friendliest,
tropical islands." Superlatives are hard to
remember.
23. Nine: You shall not make it
unnecessarily complicated.
Quickly
explained
Less
Complex Brand Less
Verbiage
Less
Defense
24. SAMPLE BRAND AND LOGO
HSBC: The World’s Local Bank
Microsoft: Your Potential, Our Passion
Cebu Pacific Air: Now, Every Juan Can
Fly
25. Ten: You shall not covet neighbor’s
brand, nor his ox nor his donkey.
No to Imitation
Be an Original !!!
26. The 20 year journey is
worth it… End in Mind
Here and Now Me Here !
Wealthy
More Properties
Still Searching Planning Almost there
Pretty & Healthy
MBA Student Strengthening
Physically & emotionally Owner of Business
27. My Conclusion:
My Ten Commandments
1. I shall be myself.
2. I shall save 10% for every income I
have.
3. I shall not take my true value in vain.
4. I shall remember my purpose in life.
5. I shall honor myself.
28. My Ten Commandments
6. I shall be honest.
7. I shall pray everyday .
8. I shall exert effort to have higher
income but lesser expenses.
9. I shall continue learning and
innovation.
10. I shall be original.
29. NAVIGATING TO REACH
THE TREASURE ISLAND
20 year Marketing Plan for
TREASURED JEWELL
Jewell A. Arena
June 2010