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Designing Influence: Keys to Gaining Buy-in

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Jess McMullin
Jess McMullin

Jess McMullin gave a presentation on designing influence at DrupalCamp Alberta 2009. She discussed how great products are not always successful due to challenges from the team, market, and clients. However, user experience design can help address human risk aversion and organizational challenges. To influence outcomes, McMullin recommended focusing on evidence, fluency, empathy, and authenticity. The key elements of influence are understanding the people involved, mapping out the influence process, and identifying target decisions.

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DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Designing Influence Jess McMullin nForm User Experience
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Questions
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca What Makes a Great Product?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca So Why Isn’t Every Product Great?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Success is the Not the Rule
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Latest Standish Group Chaos numbers
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca DESIGN MATURITY
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca UX still doesn’t guarantee success
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca WHY NOT?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca THE TEAM THE MARKET THE CLIENT!
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca ORGANIZATIONS CRIPPLE PRODUCTS
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca FORKOFF, as in, you think during the signoff meeting: “I would rather stick a fork in my eyeball than make one more change”
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca The Review & Approve Cycle REVIEW & APPROVE CREATION & REVISION
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca THE
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca HUMAN RISK AVERSION
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca HUMAN BEINGS
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca HOW TO DEAL WITH IT?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Ways
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca MOVE
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca START WEARING A SUIT
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Maybe you don’t like suits
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Ummmm... That’s swell, Jess
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca So, how do you influence outcomes?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca HUMAN BEINGS
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca DON’T WE KNOW A THING OR TWO ABOUT DESIGNING FOR HUMAN BEINGS?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca 4 Keys for Influence
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca EVIDENCE
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca FLUENCY
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca EMPATHY
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca AUTHENTICITY
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca 3 Elements of Influence
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Who Are the People?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca The Influence Process
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca The
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca What Are the Decisions?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca WHERE DO YOU NEED MORE “YES”?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca VERY NEXT DECISION INFLUENCE? WITH WHO?
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca STEPS 1. COLLECT background 2. CONNECT with individuals 3. CARE/CONCENTRATE/CONFIRM 4. CONTRIBUTE your own ideas 5. CODESIGN create together 6. COMMIT to specific action
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Evidence Fluency Empathy Authenticity
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Create great products & services
DrupalCamp Alberta 2009 @jessmcmullin bplusd.org nForm.ca Thank you! @jessmcmullin nForm User Experience www.nForm.ca www.slideshare.net/jessmcmullin

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