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Engaging Teens: taking health class out of the classroom

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Jessica Ken
Jessica Ken

A presentation I created in 2013 on how to leverage social media and text messaging to promote healthy behaviors among teenagers. It is based on my findings in the process of creating a campaign called Today is for Tomorrow.

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Engaging Teens: Taking Health Class Out of the Classroom Jessica Ken Digital Communications Associate April 7,8 & 9, 2013 San Francisco, CA Sixth Annual Conference on Youth + Tech + Health Twitter: @justjken
THE VANISHING DIGITAL DIVIDE
Creating Text Messages • Youth driven messages • Diverse topics • A dash of pop culture
Designing a Website • What’s hot? • Is it easy to use and read? • Will it come up in search?
Question: How will more teens find out about helpful resources like this? Social Media: the only thing in public health that we WANT to go viral via @justjken #ythlive #socialmedia
Imagine a world where public health content was as popular as Gangnam Style.
You’ve got to keep up with the trends and find where teens are at.
The best content is original yet relevant.
Sources: • YTH Live Google Hangout: http://ythlive.org/google-hangout/sms-text-messaging/ • 2010 ISIS White Paper: http://www.isis-inc.org/techsex_usa.php • 2013 Pew Research Study: http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx For Further Information: Contact Jessica Ken Digital Communications Associate email: jessica@yth.org twitter: @justjken Visit YTH yth.org

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Engaging Teens: taking health class out of the classroom

  • 1. Engaging Teens: Taking Health Class Out of the Classroom Jessica Ken Digital Communications Associate April 7,8 & 9, 2013 San Francisco, CA Sixth Annual Conference on Youth + Tech + Health Twitter: @justjken
  • 3.
  • 4. Creating Text Messages • Youth driven messages • Diverse topics • A dash of pop culture
  • 5. Designing a Website • What’s hot? • Is it easy to use and read? • Will it come up in search?
  • 6. Question: How will more teens find out about helpful resources like this? Social Media: the only thing in public health that we WANT to go viral via @justjken #ythlive #socialmedia
  • 7. Imagine a world where public health content was as popular as Gangnam Style.
  • 8. You’ve got to keep up with the trends and find where teens are at.
  • 9.
  • 10. The best content is original yet relevant.
  • 11.
  • 12. Sources: • YTH Live Google Hangout: http://ythlive.org/google-hangout/sms-text-messaging/ • 2010 ISIS White Paper: http://www.isis-inc.org/techsex_usa.php • 2013 Pew Research Study: http://www.pewinternet.org/Reports/2013/Teens-and-Tech.aspx For Further Information: Contact Jessica Ken Digital Communications Associate email: jessica@yth.org twitter: @justjken Visit YTH yth.org

Notas do Editor

  1. The digital divide is vanishing 78% of teens have cell phones & almost half have smartphones 98% of teens use the internet