Everything you wanted to know about getting started on Social Media, but were afraid to ask. A general overview of Facebook, LinkedIn and Twitter. (Stats circa early Winter 2010)

1. (905) 947-8235 | www.insitefulweb.com Internet Success, in site

3. (905) 947-8235 | www.insitefulweb.com Facebook Internet Success, in site

6. (905) 947-8235 | www.insitefulweb.com FACEBOOK Average User · Average user has 130 friends on the site · Average user sends 8 friend requests per month · Average user spends more than 55 min/day on Facebook · Average user clicks the Like button on 9 pieces of content each month · Average user writes 25 comments on Facebook content each month · Average user becomes a fan of 4 Pages @ month · Average user is invited to 3 events per month · Average user is a member of 13 groups Internet Success, in site

8. (905) 947-8235 | www.insitefulweb.com Top 20 FACEBOOK Usage by Country Internet Success, in site 34.1% 80.7% 3,066,180 Sweden 20 99.3% 367.5% 3,975,640 Malaysia 19 38.4% 164.2% 4,952,340 Venezuela 18 66.8% 403.8% 5,397,480 India 17 701% 4763% 5,490,300 Taiwan 16 84.9% 361.9% 5,799,520 Germany 15 20.2% 39.9% 5,808,020 Chile 14 78.5% 351.5% 6,505,040 Mexico 13 25.8% 99.4% 7,243,520 Colombia 12 50.6% 227.5% 7,387,120 Argentina 11 25.7% 75.8% 7,611,920 Australia 10 33.4% 196.7% 7,701,200 Spain 9 208.4% 2046.8% 8,387,560 Philippines 8 30% 137.6% 13,272,760 Italy 7 19% 31% 14,228,460 Canada 6 32.6% 117% 14,290,700 France 5 126% 1536.7% 14,681,580 Indonesia 4 36.8% 113.6% 16,943,780 Turkey 3 20.9% 51.5% 22,625,300 UK 2 46.0% 140.8% 101,303,240 USA 1 6 month growth % 12 month growth % Number of Facebook users Country Rank

9. (905) 947-8235 | www.insitefulweb.com Internet Success, in site

10. (905) 947-8235 | www.insitefulweb.com Twitter Internet Success, in site

14. (905) 947-8235 | www.insitefulweb.com Unique Visitors to Twitter.com by Age Demographic Adults Internet Success, in site source: Nielsen NetView, 2/09, U.S., Home and Work **These demographics have insufficient sample sizes 6.8 477,000 65+ 16.6 1,165,000 55+ 41.7 2,935,000 35 – 49 19.6 1,379,000 25 – 34 ** ** 18 – 24 3.6 250,000 2-17 Composition % Unique Audience Age Group

15. (905) 947-8235 | www.insitefulweb.com Internet Success, in site

16. (905) 947-8235 | www.insitefulweb.com A professional social networking site that allows registered users to maintain a list of contact details of people they know and trust in business. The "gated-access approach" (where contact with any professional requires either a pre-existing relationship, or the intervention of a contact of theirs) is intended to build trust among the service's users. Internet Success, in site

19. (905) 947-8235 | www.insitefulweb.com Evolution of Social Media Usage Internet Success, in site