Learn the 5 Key Steps to EXPLODING Your Business on Facebook in this free, LIVE presentation at 1:00pm EST on Wednesday, April 13, 2011 Join the webinar here: http://www.slideshare.com/jessilicious/meeting

1. TheFacebook Explosion Blueprint 5 Key Steps to EXPLODING Your Business on Facebook with Jess Webb

2. Who Is Jess Webb?

3. Housekeeping Twitter hashtag - #FBExplosion Questions? Ask them in the chat area or post them on the Facebook Page (http://www.facebook.com/alljessilicious) Follow-up Q&A webinar on April 28 Webinar will be about 60 minutes Replay will be available within 24 hours

4. What You Will Learn The ONE proper way to set up your Facebook presence How to make sure you never run out of things to say to your Facebook fans The one important element to include on your Facebook Page to attract new fans 3 ways to engage your fans and create an active community on Facebook How to make irresistible offers to your Facebook fans to turn them into customers BONUS: The top 3 mistakes that entrepreneurs make on Facebook and how to avoid them

5. The ONE Proper Way to Set up Your Facebook Presence Facebook Business Page

6. Facebook Page vs Profile Page is for business and marketing Profile is for personal use Facebook’s terms state that profiles are not to be used for “commercial gain” How do you know if you have a Page or a Profile? Are your connections called “Friends” or “Likes”?

7. Help! I have a profile! If you want to market your business on Facebook, you’ll need to get switched over to a Page You can convert your personal profile into a business Page – Facebook’s Help Center has instructions on how to do this All your Friends are automatically converted to “Likes” Your friends won’t know you’ve switched, they’ll still get your updates same as before Set up a new personal profile and only invite the close friends you want on there – everyone else is now on your new Page!

8. BONUS: Page Features Take advantage of these Page features: Comment as your Page Like other Pages Tag Pages you Like in your updates Feature Pages you Like on your Page

9. Facebook Marketing Strategy How to Make Sure You Never Run out of Things to Say to Your Facebook Fans

10. Plan Your Updates Ahead! Brainstorm a list of topics you can talk about and keep a Master List of ideas Set up a spreadsheet to plan out your content Include any links right in your spreadsheet so you have them handy Plan a “theme” for each day or be more spontaneous and unstructured 50% your stuff and 50% other people’s stuff Schedule your updates ahead of time through Hootsuite.com

11. Tips & Tricks Post quick tips, resources, how-tos, articles, tutorials, videos, FAQs, interviews, news, promotions… Leave room in your schedule to update on the fly as things come up that you want to share Keep a notepad with you to capture ideas while on the go

12. Landing Pagewith Fan Gate The One Important Element to Include on your Facebook Page to Attract New Fans

13. Definitions: Landing Page is the first page that someone lands on when they visit your Facebook Page This can be your Wall or another sub-page that you specify Fan Gate is a function that shows one page to non-fans and another page to fans Non-fans are automatically redirected to the fan page once they click Like

14. Facebook Landing Pages

15. How to set it up Use a Facebook App for “iFrames” Some HTML is needed, as well as graphic design skills if you want something really custom and nice Can include video, audio, images, downloads and just about anything else you’d like to put on there Have an expert do it for you!

16. What to put on your welcome page? For non-fans: tell them what they will get when they click “Like” – give them a reason to want to be a fan For fans: deliver on the promise you made before they clicked “Like”! Give them an audio, ebook, video, etc Make it downloadable Bonus points if it’s something they can’t get anywhere else (use this to entice your followers on other platforms!) Make it juicy and enticing

17. Engage Your Fans 3 Ways to Engage Your Fans and Create an Active Community on Facebook

18. Ask and Answer Questions Questions naturally invite conversation Shows an interest in your fans Lets you know what they are thinking, frustrated with, or need help with Have an open door policy and invite fans to ask you questions any time Tailor your content to what you learn from this End your update with a question about what they think or their experience on the topic Post a question on it’s own

19. Respond Promptly Within a few hours, if possible Email notifications will tell you when someone had interacted with your Page Check in with the Page itself every now and then to make sure nothing has been missed Invite further dialogue with a question in response to a comment Thank them for their comment Bonus points if you can email them personally or leave a comment on their Page to thank them

20. Be Interesting, Helpful & Relevant Share content that your fans actually want to see Give them tips and info to help them get results NOW Track which posts get the most interaction so you know what to share more of Don’t share too many promotions – balance them with lots of free, useful content

21. How to Learn More Taking it Further and Making Facebook Work for You

22. The Facebook Explosion Blueprint 4-week course with weekly online training Step-by-step tutorials on how to set it up, customize it, and make it all work Just getting started? We’ll cover that! Already have a Page? You’ll learn a thing or two, too! Starts May 19, early bird pricing only lasts until April 22 Group program, with accountability and support NOT a good fit for everyone!

23. Who’s it for? This course is perfect for you if: You are a passionate, conscious entrepreneur with a big message to share with your target market You are ready to put in some time, effort and strategy to build a Facebook presence that will help you grow your business You are ready and eager to really connect with your target market and are focused on building a relationship with them You know Facebook is a good tool for you and your business, you just need some help figuring out how to use it You have at least 2-3 hours a week for the course training and implementing what you learn

24. Who Isn’t a Fit? This course is not right for you if: You’re looking for a “quick fix” to drive some traffic or get a lot of fans right now You just want to set up your Page and then not have to touch it again You’re not willing to put in the time, effort and strategy to build a Facebook presence You don’t care about actually connecting with your ideal customers You don’t have the time to set up your Facebook Page, and don’t have an assistant or employee to do it for you

25. Ready to Explode? Early bird pricing: $197 (regular $297) until April 22 at midnight EST Go to www.thefacebookexplosion.com/blueprint Get in early and network and meet your classmates Two payment options: Full pay, $197 Payments, 3 payments of $77 each

26. Irresistible Offers How to Make Irresistible Offers to Your Facebook Fans and Turn them Into Customers

27. Give them What they Want! Pay attention to the questions they are asking What info or tips do they seem to like and want more of? What are they frustrated with and how can you help them with it? What results do they want and how can you help them get those results? Don’t be afraid to ASK them what they want

28. Tell Them What You Have Give them “teasers” or tastes of what you can offer Give them results in advance Tell them about the more advanced or in depth options you have when they ask questions

29. Get Use to Making Offers! Do it all the time Ask for a comment Ask them to share it Ask them to sign up for your weekly ezine Ask them to attend your webinar This gets you used to making the offer and asking them to take action This also gets them used to seeing you make offers and taking action on them

30. Bonus: Mistakes to Avoid The Top 3 Mistakes that Entrepreneurs Make on Facebook and How to Avoid Them

31. #1: Too Much Self Promotion Spam! Inviting anyone and everyone to everything Not balancing out the promotional updates with free tips and info Not sharing anyone else’s stuff Blasting out offers to Facebook fans all the time and not paying attention to what they want Inviting people to things that you KNOW they won’t be interested in

32. How to Avoid #1 50% your content, 50% others 80% free content that is useful and helpful 20% targeted promotion – thinks your fans are interested in Only invite people who would actually be a good fit Be generous and quick to help

33. #2: Using a Personal Profile instead of a business Page Even worse: Using a personal Profile, but giving it a business name instead of real name This is not professional May be a turnoff to some people Can be annoying to your friends and family who don’t want to hear about your business all the time Profile cannot be customized and does not have as many features as a Page

34. How to Avoid #2 Migrate your Profile to a Page Start a new Page Move ALL your business stuff over to the Page Read and follow Facebook’s terms of service

35. #3: Not Posting Regularly & Consistently Last post was weeks or months ago Only post once every few days, weeks or even months No engagement or interaction with fans Sporadic – bursts of activity followed by quiet periods

36. How to Avoid #3 Use the tips earlier to plan your updates ahead of time Schedule time every day to update your Facebook Page and plan updates for future days If scheduling your updates ahead, check in once a day to make sure the updates are posting properly Add on-the-fly updates as you go to add even more content Post at least once a day

37. Recap & Aha’s What Did You Learn?

38. What we covered The ONE proper way to set up your Facebook presence How to make sure you never run out of things to say to your Facebook fans The one important element to include on your Facebook Page to attract new fans 3 ways to engage your fans and create an active community on Facebook How to make irresistible offers to your Facebook fans to turn them into customers BONUS: The top 3 mistakes that entrepreneurs make on Facebook and how to avoid them

39. Your Takeaways What is ONE thing you are going to implement from this webinar? What is an aha that you had? What questions did the webinar raise for you? Share your aha’s, action steps and questions in the chat area!

40. Want More? Facebook: www.facebook.com/AllJessilicious Twitter: www.twitter.com/AllJessilicious Facebook Explosion Blueprint: www.FacebookExplosionBlueprint.com Blog:www.Jessilicious.com