Take-aways from the Social Media Strategies Summit in Las Vegas 2016 #SMSSummit16 We had the amazing opportunity to learn from of the leaders in digital marketing at a conference this past February. We’ve taken this 3-day conference and put it into bite-size nuggets of key points and mentions. There were many more we could add but this was just a few of our favorites! -@JessikaPhillips www.NOWMarketingGroup.com

1. What I learned at #SMSSummit
Best Quotes and Take-Aways
Jessika Phillips
@jessikaphillips
@NOWMG
Terence Keaser
@KeaserNOWMG
www.nowmarketinggroup.com
SOCIAL MEDIA
Strategies Summit

2. According to Blue
Nile Research, 76%
of B2B buyers use
three or more
channels when
researching a
purchase.
“

3. When it comes to
social media
marketing you
must multiply
yourself You can’t
do it all. Use
resources, find
advocates and
build a team.
“
Jeremy Goldman @jeremarketer

4. The future of social
is different- people
want mico-
moments-privacy
and NO SPAM.
“
Ef Rodriguez Director of
Global Social at HTC @Pug

5. Finding the right
balance between
vanity & actionable
metrics is
paramount to
evaluating content
marketing success.
“
Brian Honigman,
Honigman Media
@BrianHonigman

6. To be a personal
brand you must
first define it and
promote it. How are
you going to stand
out and be
memorable?
“
Phil Pallen
@PhilPallen

7. “Social media now
has a spot at the
table” - Beverly
Jackson , MGM
Resorts
Beverly Jackson,
MGM Resorts
@BevJack
“

8. Social media
marketing is the
way to build online
relationships to
grow offline sales.
Kathleen Fetters
Digital Intelligence &
Analytics Mgr. First Republic
“

9. Content is serious
business. If your
content sucks, so
will your results.
period
Peg Samuel @socialdiva
“

10. Don’t think like a marketer; think
like a customer.
Why is your company on social
media to begin with? Is it to grow
awareness, sales, improve
satisfaction or all of the above.
Are you speaking to the right
audience?
Do you have the right mix of
content and conversation?
Carlos Gil
@CarlosGil83
“

11. “
According to 41
Stories, having
video on the
landing page of
your site makes it
53% more likely to
show up on page 1
of Google.

12. High
productions
costs Don’t
Equal Virality.
Anne Gherini,
Stumble Upon
“

13. You can’t out-
spend the
giants, but you
can out-think,
out-teach and
out-help!
“
Ph: 877-380-6698
www.nowmarketinggroup.com