1. Purpose
The climbing numbers of backpacker travelers hits the traditional mass travel patterns of the
world. Most of backpackers tend to seek experience and call themselves as “Experience seeker.”
Experience is part of individuals' inward, adn will be transformer into memory which engages in the
behavior decisions. It is important to realize the traget consumer before asking positive benefits
from this market.
Presented by Jessie C.J Lin

2. Art of Backpacking
Yesterday's drifters should become today's movers and shakers.
It is far more than a way of traveling or vocation, but a means of education
It doesn't matter where you're from, only where you're going.
The plan is there is no plan
It doesn't teach you independence
- it hones your independence and makes you more self-sufficient.
Once you've figured out how to survive in this strange world,
then you can embrace its difference, marveling at its richness
and its unceasing variety.
If you can survivie as a backpacker, you can deal with any problems that
life may throw at your later.
Presented by Jessie C.J Lin

3. The Global Nomad
1. Who are the backpacker?
2. Why do they choose backpacking?
3. Which destinations do they visit?
4. How do they travel?
5.What are their motivations for choosing
specific destinations and travel routes?
6. What sources of information do they use
on their travels?
Presented by Jessie C.J Lin

4. Experience Seeker
1. Long duration of travel (3 months to years)
2. Focus on inexpensive travel options
3. Stay in discount accommodation (hostels)
4. Promarily 18-25 age bracket
5. Desire for adventure
6. Interest in local cultures
7. Commonly work while traveling
8. Carry large backpacks
9. Use a lot of low-end public transport
10. Tend to be social and enjoy meeting others
11. Minimal advance planning
Presented by Jessie C.J Lin

5. Market Segments
Presented by Jessie C.J Lin
Presented by Jessie C.J Lin

6. Presented by Jessie C.J Lin
3 types of International Backpackings
Type 1. Flashpacking
Type 2. Gap-packing
Type 3. Megaloping
4 types of International Backpackers
Type 1. Experimental and Experiential Backpacker
Type 2. Humanist Backpackers
Type 3. Diversionary and Recreational Backpackers
Type 4. Multiple Backpackers

7. The backpacker market is not homogenous but includes a number of identifiable
segments, which have slightly different interests and needs.
Presented by Jessie C.J Lin

8. Who are they?
Younger and mainly western markets.
Over 7 in 10 backpackers were under
30 years old.
Backpackers by age group
(BTR)
Presented by Jessie C.J Lin

9. The UK accounted for over 25% of back-
packers. Germany, USA, New Zealand and
Japan are also key source markets for
backpacker visitors.
Top 10 backpacker market
by number of vistor (BTR)
Presented by Jessie C.J Lin

10. How long do they stay? How much do they spend?
A lot longer than the average traveler. ...and they spend more too!
Presented by Jessie C.J Lin

11. The backpcker mindset
“The plan is there is no plan.”
Presented by Jessie C.J Lin