The eSports Economy Trends, Audience and Revenue Growth Towards 2017
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The document discusses the growth of the eSports economy and audience. It notes that the number of eSports enthusiasts, who frequently watch competitive gaming, will surpass 100 million this year. eSports enthusiasts have higher incomes and spending habits than average gamers or the general population. The eSports industry is growing rapidly and generating significant revenue from media rights, sponsorships, advertising, and tournaments, with total revenues expected to reach over $100 billion by 2017 and begin to approach revenues from traditional sports leagues. The document argues that eSports represents the convergence of broader trends in consumer media and entertainment.
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The eSports Economy Trends, Audience and Revenue Growth Towards 2017
- 1. The eSports Economy Trends, Audience and Revenue Growth Towards 2017 Peter Warman, CEO Newzoo
- 2. eSports is about being the best gamer… 2
- 3. 3 eSports is about entertaining crowds…
- 4. eSports is about winning…. and… 4
- 5. eSports is about winning…. and… betting 5
- 6. What and where is this? 6
- 7. What and where is this? 7 What’s Special? $1M Per Player is the same as the World Cup 3rd Place Prize Money. Up 6X YoY. What’s Special? $8M Was Crowd Funded by $2.50 of every $10.00 donation, making Valve $24M $10M Prize Pool $5M Winning Team BROUGHT BY BOUGHT BY $1BN DEAL
- 8. The eSports EcoSystem 8 e.g. e.g. e.g. e.g. e.g. e.g. © 2015 Newzoo
- 10. Game(r) content rules Youtube 10 1 Minecraft 2 Call of Duty 3 Grand Theft Auto 4 Angry Birds 5 Super Mario 6 League of Legends 7 FIFA 8 Halo 9 World of Warcraft 10 Battlefield Based on number of views (all-time) Top 20 Game Franchises On 11 Assassin's Creed 12 Final Fantasy 13 Mortal Kombat 14 The Elder Scrolls 15 Team Fortress 16 Legend of Zelda 17 Dota 2 18 Counter-Strike 19 Left 4 Dead 20 Need for Speed New monthly ranking by Subscribers 93%-99% of game views involve consumer-generated content Generated 37% of top 20 game views
- 11. Media in 2005 11 PRO PRO PRO CGC “PROSUMER” 2005 ART/DESIGN Made by “professionals” MOVIES/GAMES Made by “professionals” ADVERTSING/MAIL Made by “professionals” EXPERIENCE CREATE SHARE Approximately 1% of consumers are “prosumers”
- 12. Media in 2015 12 SHARE PRO PRO PRO CONSUMER GENERATED CONTENT & DIRECT CONSUMER EARNINGS “POWER TO THE PEOPLE” ART/DESIGN Made by “professionals” MOVIES/GAMES Made by “professionals” ADVERTSING/MAIL Made by “professionals” Enabling Platforms & Tools Curse, Twitch, YouTube Channels, Fundly, Instagram … 2015 © 2015 Newzoo EXPERIENCE CREATE Everyone Creates and Shares Unique Experiences
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- 15. eSports audience levels of engagement 15 Occasionally watches professional and amateur competitive gaming Regularly watches professional and amateur competitive gaming Watches & sometimes participates in (amateur) championships Watches & regularly participates in (amateur) championships esports Enthusiasts Occasional Viewers Source: Newzoo Global esports Audience Model Of all eSports viewers around 40% does not play the games themselves Global eSports Audience per Type
- 16. The Value of eSports Enthusiasts 16 53% Have a full-time job vs. 37% of the total population 30% Is in the high income bracket vs. 22% of the total population 41% Owns an iPad vs. 29% of the total population 29% Has a headset budget over $100 vs. 13%of all gamers 2014 US DATA eSports Sponsors eSports Enthusiast Profile
- 17. Global eSports Audience Growth 17 FREQUENT VIEWERS / ENTHUSIASTS OCCASIONAL VIEWERS CAGR: +20% 2012-2017 Source: Newzoo Global esports Audience Model This year, the number of eSports Enthusiasts will surpass 100 million
- 18. eSports Enthusiasts & Growth 18 54% of eSports Enthusiasts are from Asia
- 19. Revenue Streams Comparable to Sports 19 Merchandise, Licensing & Tickets Media Rights Online Advertising Sponsorships Game Publisher Investment Source: Newzoo Global esports Revenue Model Gaming as a whole compares well to sports: Sports fans: 2.2Bn, Gamers: 1.7Bn (2.1Bn in 2017) Sports Revenues: $124Bn, Game Revenues: $83.4Bn ($107Bn in 2017)
- 20. IceHockey Fans vs eSports Enthusiasts 20 94M94M 89M89M
- 21. Will revenues also compare to IceHockey? 21 94M94M 89M89M
- 22. e.g. e.g. e.g. e.g. e.g. e.g. © 2015 Newzoo eSports is just the tip of a huge iceberg
- 23. eSports shows us new revenues and business models
- 24. SHARE PRO PRO PRO CONSUMER GENERATED CONTENT & DIRECT CONSUMER EARNINGS “POWER TO THE PEOPLE” ART/DESIGN Made by “professionals” MOVIES/GAMES Made by “professionals” ADVERTSING/MAIL Made by “professionals” Enabling Platforms & Tools Curse, Twitch, YouTube Channels, Fundly, Instagram … 2015 © 2015 Newzoo EXPERIENCE CREATE eSports is at the nexus of trends relevant for everyone
- 25. Thank You! www.newzoo.com/esportsreport Peter Warman, peter@newzoo.com