Casinos all over the USA have seen steady declines in slot revenue. Revolutionizing the casino, companies like Gamblit Gaming have launched new interactive touch screen hardware on casino floors that bring skill video games and gambling together. In this metrics focused talk, 20+ year industry veteran and Gamblit Gaming CMO Darion Lowenstein will talk about what it takes to gamblify games like Into The Dead, Catapult King, Jetpack Joyride and launch it on a casino floor.

1. Launching Video Games In
Casinos: Gold Rush Or Bust?
Darion Lowenstein
Chief Marketing Officer
Gamblit Gaming

2. Why this dude?
• Currently Chief Marketing Officer at Gamblit Gaming,
Publisher of casual & arcade style real money games
for land based casinos
• Supernerd, graduated high school at 14
(#foreveralone)
• Over 21 years in the game industry (scars to prove it)
• Internal & External Producer/Director & VP at Rockstar
Games, Scopely, Electronic Arts, and Activision
• 10 #1 mobile games, 14 top 5 console games including
Tribes, Army Men, Red Dead Revolver, Midnight Club,
Table Tennis, Transformers: War for Cybertron, and on
mobile Simpsons Tapped Out, NBA Jam, & Mini Golf
Match Up
• Sold move sheets for Mortal Kombat 2 & Street Fighter
2 to pay for my arcade gaming habits at 12
“NOM NOM NOM”

3. WHY leave games for casino?
N. America
$93
billion
Europe
$49
billion
Rest of
World
$16
billion
Asia
$70
billion
LatAm
$6
billion
Real Money Gaming Industry (Land-based and Online)
The Real Money Gaming Industry is a ~$235 billion market
N.
America
$28
billion
Europe
$37
billion
Rest of
World
$3
billion
Asia
$43
billion
LatAm
$4
billion
Lottery Industry
N. America
$1.5
billion
Europe
$0.6
billion
Rest of
World
$0.2
billion
Asia
$0.6
billion
LatAm
$0.1
billion
2013 Social Casino Industry
N. America
$122.5
billion
Europe
$86.6
billion
Rest of
World
$19.2
billion
Asia
$113.6
billion
LatAm
$10.1
billion
Real Money, Lottery and Social Casino Gaming Industry
The Lottery Industry is a ~$115 billion market (net win for lotteries)
The Virtual Currency casino industry is a ~$3 billion market
The combined industry is a ~$353 billion market
Source: H2 Global Gaming Summary (excludes sports betting and online poker)
Source: H2 Global Gaming Summary
Source: SuperData Social Casino Metrics
Note: Daily fantasy sports and
online poker are not included

4. The player demographic has changed
Traditional Mainstream Casino Player…
 Primary market is 50-65
 Skews female
 Grew up with typewriters
 Learned computer skills as an adult
 Experienced slots though physical reel games
The New Market of Casino Visitors…
 Grew up in the digital age
 Mobile device centric
 Plays some genre of computer/mobile/console games
 Demands high-fidelity multimedia experiences
 Highly tech-literate
39%
34% 36%
28%
Age 21-35 Age 36-49 Age 50 -64 Age 65 &
Over
Casino Visitation (% of each age group)
Source: 2013 State of the States AGA Survey of Casino Entertainment
21-34 35-44 45-54 55+
Slot Machine Play by Age Group
–
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
0
4
8
12
16
20
24
28
32
36
40
44
48
52
56
60
64
68
72
76
80
84
88
92
96
100+
U.S. Population Estimates
Source: U.S. Census Bureau as of July 2013
Source: Segmenting slot machine players: a factor-cluster analysis

5. Casino Visitors Age 21+ Who Play Slots
(“Classic Casino Population”)
U.S. Casino Visitor Population Growth vs.
Classic Casino Population Decline
Casino visitors age 21-49 that do not play slots
(“Next Gen Gamers”)
(80%)
(60%)
(40%)
(20%)
–
–
5
10
15
20
2014 2016 2018 2020 2022 2024 2026 2028 2030 2032
Cumulative%Change
MMsofPeople
Classic Casino Population Cumulative % Change
–
20%
40%
60%
80%
–
20
40
60
80
2014 2016 2018 2020 2022 2024 2026 2028 2030 2032
Cumulative%change
MMsofPeople
Next Gen Gamers Cumulative % Change
–
20
40
60
80
2014
2015
2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026
2027
2028
2029
2030
2031
2032
2033
MMsofPeople
Classic Casino Population Next Gen Gamers
Millennial and Gen-X 40 Casino Visitors That Do Not Play Slots (“Next Gen Gamers”) Are Supplanting the Classic Casino Population
Next Gen Gamers Must Be Engaged In Order To Sustain the Existing Market … And They Represent a Tremendous Opportunity
–
$10
$20
$30
$40
$50
$60
$70
$80
$90
$100
2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2027 2028 2029 2030 2031 2032 2033
AnnualU.S.Revenue($B)
Classic Casino Population Engaged Next Gen Gamers Residual Next Gen Gamers
Annual United States Revenue Forecast vs. Classic Casino Decline Annual United States Revenue (assuming full monetization of Next Gen Population)
0%
5%
10%
15%
20%
25%
30%
35%
–
$5
$10
$15
$20
$25
$30
$35
$40
20142015201620172018201920202021202220232024202520262027202820292030203120322033
%NextGenEngagement
AnnualU.S.Revenue($B)
Classic Casino Population Engaged Next Gen Gamers Cumulative Next Gen Engagement Required
This shift has put the classic casino market at risk

6. There is virtually no innovation from others
1 2 3
A B C
X Y Z
Slot machine innovation has
been limited to cabinet and
graphics only, but the
fundamental game play is still
the same– bet and watch.

7. • Of 21-35 year olds in the USA, 35% visit casinos. However, the wagering rate of that group is only 2%.
• Barcades with classic arcade games are popular with 21-45 year olds
• Arcade chains like Dave & Busters that combine games & booze are growing
MO MONEY MO PROBLEMS

8. In summary - Globally, land based casinos are a $159 billion business
(VS Mobile Games: $22 billion)
• Nevada alone sees 42 million visitors to casinos per year
• Slot machine revenue is down 12.5% from 2007-2015
• Casinos are desperate for new content and revenue streams
• Your customer is already on the floor – UA is already done!
Clearly, there’s a big A$$ market

9. • Unproven market – what types of skill games will make it?
• What companies attempting skill games will make it?
• And will the slot companies come around?
• Licenses/fees per territory can cost $100,000++
But… what about pitfalls?

10. • SLOW. 24 hour server side updates? Try 2-4 months
• Regulatory reviews = the suck
• Regulated hardware can be limiting
• EVERY jurisdiction is different – per country, per state, and each
requires individual game reviews
• With Skill Gaming, can’t a pro just sit and #MakeItRain?!?
But, what about… Content Dev?

11. So what are YOU doing about it?
Obligatory stock photo usage

12. TriStation™
• Up to 3 players seated, single player games
• Lobby allows players to choose whatever game
type they feel like
• Launching with six very different games
• Appeals to players desiring longer time-on-
device and involved game play
Model G™
• Up to 4 players in bar or lounge heights
• Multiple game possibilities
• Multiplayer games available for either cooperative or
competitive play
• Appeals to social millennial and Gen X casual gamers
HOW are you getting new games there? Launching
August 2017
- Vegas

13. 13
Gamblit Gaming LIVE
• Model G Machines now in soft launch at locations throughout Las
Vegas, Lake Tahoe, California, Oklahoma, and cruise ships
• Ambassadors at each location launch

14. Initial Learnings
14
First observations show that Gamblit machines
are providing a higher quality gaming
experience engaging younger players
 Players are younger than your typical slot player (as per studies-
see later demographic data)
 We can infer that many aren’t avid slot players, suggesting
incremental revenue (Based on the demographic and comments)
 Player experience quality is high.
o Player reactions and comments go along the lines of: “this is the most fun
gambling I’ve had in a casino” or “this game was the best thing I did on my
trip”

15. Gamblit Gaming -
AVERAGE AGE BY LOCATION AND ACROSS ALL PROPERTIES
Sample size: Over 5,000 respondents

16. Gamblit Gaming -
AVERAGE AGE GROUP [PERCENTAGE] ACROSS ALL PROPERTIES
Sample size: Over 5,000 respondents

17. Innovation = Press Love
• Gamblit has been featured on all major
TV networks, and dozens of top news
publications.
• Our recent launch with Caesars Palace
in March in Las Vegas generated over
251 million impressions.

18. Partner content > pure licensed content?
© 2014-2016 Gamblit Gaming, LLC. All Rights Reserved. Gamblit and the “G” face are trademarks of Gamblit Gaming, LLC in the United States and/or other countries. Catapult King is a registered
trademark of Wicked Witch Software Pty Ltd. Breakneck, Into the Dead, and PikPok are registered trademarks of Prodigy Design Limited. Jetpack Joyride and Halfbrick are registered trademarks of
Halfbrick Studios Pty Ltd. The Brookhaven Experiment and Phosphor Games Studio are trademarks of Phosphor Games, LLC.
• Known Games = Better way to reach gamers
• Primarily UI overhaul, core gameplay largely
unchanged
• Skill payouts on challenges, level goals, etc.

19. Catapult King™ case example
Original Mobile Version
(Portrait mode)
Gamblit Gamblified Version
Gamblit, the “G” face, TriStation, and the GBIT Skill Reward Points Box are trademarks of Gamblit Gaming, LLC in the United States and/or
other countries. Into the Dead, PikPok are registered trademarks of Prodigy Design Limited.

20. INTO THE DEAD™ case example
Original Mobile Version
Gamblit Gamblified TriStation™ Version
Gamblit, the “G” face, TriStation, and the GBIT Skill Reward Points Box are trademarks of Gamblit Gaming, LLC in the United States and/or
other countries. Into the Dead, PikPok are registered trademarks of Prodigy Design Limited.

21. What’s all this about E-Sports now, sonny?

22. G-Sports case example: ROAD REDEMPTION™
• An e-Sports experience on the casino floor
• New, hit PC & console games
• Timed tournaments with cash entry
• Easy ramp up process for publishers/developers with hit
games
• Timing/Cost set by Casino
G-Sports is a trademark of Gamblit Gaming, LLC in the United States and/or other countries. Road
Redemption is a trademark of Paul Fisch in the United States and/or other countries.

23. If it works in an arcade…
YES! NO!
Arcade gameplay!
Fast & Easy to learn!
Long to master!
CONTROLS-SO-SIMPLE!
Complicated!
Saving progress!
Difficult to learn!
LONG tutorials needed!
SO MANY BUTTONS

24. +
In a perfect world…

25. Q & A
Questions? darion.lowenstein@gamblitgaming.com