Using online video can grow your business in several ways: 1) Online video viewing is skyrocketing, with over 72% of internet users watching videos monthly. 2) Video on websites increases sales by 72% according to Google and MSN, by deepening emotional connections and building trust. 3) Case studies found that adding video to ecommerce sites increased engagement time by 22% and conversions by 400%, resulting in a 2-3x increase in purchases.

1. Using the Power of Video
To Grow Your Business
Jessica Kizorek
Women’s Ecommerce Association International
Thursday, January 28, 2010

2. Online Video Consumption
Skyrocketing
Over 72% of Internet users view online video monthly
(More active participants than blogging or social media)
Over 187 billion videos were streamed in 2009
This represents an increase of 22% from one year before
2010?
(Trendstream & Lightspeed Research)

3. Converting People Into:
Buyers
&
Supporters

8. “Video on Websites
Increases Sales by 72%
According to Google and MSN”
(MSN & DoubleClick)

9. Why?

10. Why #1
Increases Engagement Time

11. Why #2
Deepens Emotional Connection

12. Why #3
Builds Trust & Credibility

13. Why #4
People Are Asking For It

14. Case Studies

17. Increased Engagement Time
22%

20. Increased Conversion
400%

25. "Our e-commerce website clients that have incorporated online video
onto their product pages have seen a 2X-3X increase in purchases."
- Mike S. - Top 20 National Advertising Agency

28. GREAT
Places to Use Cost Effective Video
Event Coverage
Testimonials
Video Emails
Invitations
Instructional Videos
Reviews
“How To”
Video Blogs & Commentaries

29. TERRIBLE
Places to Use Cost Effective Video
Product Demonstration
Corporate Branding

30. Online Video
Increases Exposure
Builds Community
Increases Sales by 72%
Increases Engagement Time 22%
Increases Conversion Rates 400%
2x-3x Increase in Purchases
Now you know.
What are you going to do about it?