Online video consumption is skyrocketing, with over 72% of internet users viewing online video monthly. Incorporating online video onto websites can increase engagement time by 22% and conversions by 400%, with e-commerce sites seeing a 2-3x increase in purchases. Online video is a cost-effective way to increase exposure, build community, and convey a company's entrepreneurial spirit and reasons for existing to turn people into buyers and supporters.

1. ONLINE VIDEO
Conveying Your Entrepreneurial Spirit
For Increased Profitability
Jessica Kizorek
Huizenga School of Business
Thursday, May 13, 2010

2. People don’t buy WHAT you do.
They buy WHY you do it.

3. Converting People Into:
Buyers
&
Supporters

4. Why?

5. Why #1
Increases Engagement Time

6. Why #2
Deepens Emotional Connection

7. Why #3
Builds Trust & Credibility

8. Why #4
People Are Asking For It

9. Online Video Consumption
Skyrocketing
Over 72% of Internet users view online video monthly
(More active participants than blogging or social media)
Over 187 billion videos were streamed in 2009
This represents an increase of 22% from one year before
2010?
(Trendstream & Lightspeed Research)

15. “Video on Websites
Increases Sales by 72%
According to Google and MSN”
(MSN & DoubleClick)

16. Case Studies

19. Increased Engagement Time
22%

22. Increased Conversion
400%

26. "Our e-commerce website clients that have incorporated online video
onto their product pages have seen a 2X-3X increase in purchases."
- Mike S. - Top 20 National Advertising Agency

29. GREAT
Places to Use Cost Effective Video
Event Coverage
Testimonials
Video Emails
Invitations
Instructional Videos
Reviews
“How To”
Video Blogs & Commentaries

30. TERRIBLE
Places to Use Cost Effective Video
Product Demonstration
Corporate Branding

31. Online Video
Increases Exposure
Builds Community
Increases Sales by 72%
Increases Engagement Time 22%
Increases Conversion Rates 400%
2x-3x Increase in Purchases
Now you know.
What are you going to do about it?