This endnote at ARMA Canada 2013 described some of the significant challenges organizations face today in information management including social, consumerization, cloud, and BOYD and provided strategies for how organizations should address them as part of a comprehensive governance strategy.

1. #AIIM
The Global Community of Information Professionals
A Brave New World of
Information Management:
Managing Your Information in the Social,
Mobile, and Cloud Era
Jesse Wilkins, CIP, CRM
AIIM International
June 5, 2013

2.  “[It] destroys memory [and] weakens the
mind, relieving it of…work that makes it
strong. [It] is an inhuman thing.”
 Socrates, as recorded by Plato
 [It] = writing and the written word.

3. RIM challenges created by Extreme
Information

4. 1. The Consumerization Challenge.

5. “On Sunday evening,
we open up our dazzling
personal computing devices
and enter … an online world
that is virtual yet rich and
understanding, global yet
intimate and, while running on
silicon and fiber, refreshingly
human.”
Malcolm Frank, Executive Vice President of Strategy and
Marketing, Cognizant Technology Solutions Corporation

6. A typical Sunday…

7. “Monday morning arrives…
the standard issue computer
provides access to
standardized systems of
record yet offers precious little
human engagement …
Work technology has become
a limiter in our professional
lives. ”
Malcolm Frank, Executive Vice President of Strategy and
Marketing, Cognizant Technology Solutions Corporation

8. A typical Monday…

9. Photo source = http://www.flickr.com/photos/notionscapital/5225049493/

10. 2. The Mobile – and BYOD – Challenge(s).

11. 4.2bn people with a toothbrush
5.1bn people with a cell phone
#AIIM13
Image source: http://www.flickr.com/photos/zug55/1896827244/

12. Mobile drivers
How important are mobile technologies to your organization as you think
about improving your business processes?
0%
10%
20%
30%
40%
50%
60%
67% important or
extremely
important
Extremely important
Important
Not so important
Not important at all
We have overriding security issues for mobile
technologies
N=388

13. Mobile workplace
In 5 years time, 33% of orgs
expect to see “half or more”
of their employees using
iPads, tablets or digital
clipboards for filling in forms
(compared to 2% of orgs now)

14. BYOD is not a fad – it’s becoming a
habit
“70% of organizations have
adopted some form of BYOD
program, and 62% of people
who use a smartphone for
work and 56% of those who
use a tablet for work
purchased those devices
themselves.”
--Forrester Forrsights
Workforce Employee Survey

15. 3. The Social Challenge.

16.  Whether the account is monitored for
actionable content (screenshot)

17. Social Media Stock Picking

18. “…fully networked
enterprises are not only
more likely to be market
leaders or to be gaining
market share but also use
management practices that
lead to margins higher than
those of companies using
the Web in more limited
ways…”

19. Gover-what?
By the end of 2013, half of all companies
will have been asked to produce material
from social media websites for ediscovery.
Source: “Social Media Governance: An Ounce of
Prevention”, Gartner

20. 4. The Cloud Challenge.

21. The Future is cloudy

22. 5. The Hoarding Challenge (aka Big Data).

23. Obesity: a medical condition in which excess
body fat has accumulated to the extent that it
may have an adverse effect on health, leading
to reduced life expectancy and/or increased
health problems
Content Obesity: An organizational
condition in which excess redundant
information has accumulated to the
extent that it may have an adverse
effect on business efficiency, leading to
depleted budgets, reduced business
agility and/or increased legal and
compliance risks.
George Parapadakis, IBM

24. About 5 percent of
information is subject to
regulatory
obligations, about 25
percent of corporate
data is of business
value, and only about 2
percent is subject to
legal hold (CGOC)…

25. Or in other words…
68%
of corporate
information is junk

26. Strategies for Dealing with Extreme
Information.

27. The Chessboard Fable

28. You better start
swimming or you'll
sink like a stone, for
the times they are achangin’.

29. The old world of centrally-controlled, one size
fits all, RIM control is dead.

30. RIM needs to understand that they are now in
a different business. In the past, RIM was in
the…
1 -- Compliance business
2 -- Security business
3 -- Privacy business
4 -- Legal business

31. These roles don’t go away, but in the new
world RIM’s core focus must be to…

32. Create a decision framework that analyzes the
risks and rewards of new technologies and
drives decisions with the framework rather
than based on the technologies themselves.

33. Understand the compliance issues privacy, legal, etc. – and their impact on
information management processes and
technologies.
Advise the organization on how to be effective
and use the right tools the right way.

34. Connect the dots. In today’s social world, one
of RIM’s greatest callings is to help make sure
nformation is managed according to its
alue, regardless of its format or location.
Think information logistics (with IT) and
nformation curation.

35. Drive business value. Good information
management practices directly benefit the
bottom line of the organization.
The reverse is also true.

36. Digitize everything that moves.
Aviation Charts - Before
Aviation Charts - Now

37. Think patterns of work rather than focusing on
“records” or formats.

38. Streamline and automate.

39. Build bridges, not silos
 The vast majority of organizations see the need to manage
information as an enterprise resource rather than in separate
"silos," departments, or systems, but they don't know how to
begin to address the challenge, as it is so large...
 Professional roles focused on information management will
be different to that of established IT [and RIM] roles.
 An "information professional" will not be one type of role or
skill set, but will in fact have a number of specializations.
Deb Logan and Regina Casonata, Gartner

40. Conclusion
 Records management principles remain sound
 Many practices don’t apply in the
social, mobile, and cloud era
 Extrapolate, extrapolate, extrapolate
 Streamline and automate
 Perfection is the enemy of progress
 You can, and must, lead your organizations on
how to do this!

41. For more information
Jesse Wilkins, CIP, CRM
Director, Research and Development
AIIM International
+1 (720) 232-9638 direct
jwilkins@aiim.org
http://www.twitter.com/jessewilkins
http://www.linkedin.com/in/jessewilkins
http://www.facebook.com/jessewilkins
http://www.slideshare.net/jessewilkins