How to put google+ to work for your content and your business
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The document discusses how to use Google+ to promote content and businesses. It explains that Google+ focuses on people rather than just relationships. It recommends completing a Google profile, using tags and badges to verify authenticity and brand pages. Other tips include using +1 buttons to boost rankings and share content, creating Google+ ads, and exploring other integration options like Chrome extensions and the Google+ API.
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How to put google+ to work for your content and your business
- 1. How to Put Google+ to Work for Your Content and Your Business Jesse Stay - http://profiles.google.com/jessestay http://stay.am/gplusdummies (c) 2011 - Stay N’ Alive Productions, LLC
- 3. The future of Google+ is The Web! (c) 2011 - Stay N’ Alive Productions, LLC
- 4. Google+ is About People (c) 2011 - Stay N’ Alive Productions, LLC
- 6. Facebook is About Relationships
- 7. Google+ is About People
- 8. Michael Dell CEO, Dell, Inc. (c) 2011 - Stay N’ Alive Productions, LLC
- 9. Scott Jarvie http://stay.am/scottjarvie (c) 2011 - Stay N’ Alive Productions, LLC
- 10. Kaskade (c) 2011 - Stay N’ Alive Productions, LLC
- 11. The Google Profile http://profiles.google.com/jessestay (c) 2011 - Stay N’ Alive Productions, LLC
- 12. The Google Profile Notice there’s no “+” above Fill out your tag line Fill out your work and education “Contributor To” is perhaps most important
- 13. Proving Authenticity in Social Design
- 14. People are the New SEO (c) 2011 - Stay N’ Alive Productions, LLC
- 15. Google+ Social Design Principles All content is written by real people All content is read by real people It’s easy to find real people
- 16. “Contributor To” (c) 2011 - Stay N’ Alive Productions, LLC
- 17. “Contributor To” Tells Google+ “I really do submit content on these sites!” Allows others to see you’re the real deal
- 18. Author Tags Says “this real person wrote this piece of content” Allows you to link a name on any website to a real person’s Google+ Profile Allows you to link profiles on your website to Google+ Profiles
- 19. Author Tags <a href='https://plus.google.com/ 107833107845497630206' rel='author'> Jesse Stay </a>
- 20. Author Tags (c) 2011 - Stay N’ Alive Productions, LLC
- 21. Google+ Badges (c) 2011 - Stay N’ Alive Productions, LLC
- 22. Google+ Badges Tells Google “This Google+ Page is the same brand!” Gives your brand authenticity Helps enable Direct Connect Helps verify your Page
- 23. +1 Buttons (c) 2011 - Stay N’ Alive Productions, LLC
- 24. +1 Buttons Adds ranking authority to each URL Automatically allows users to share posts to Google+ Adds to +1s on user’s profile
- 25. http://google.com/+/business Create +1 Buttons Customize how content appears on Google+ (Snippets) Create Google+ Badges Create Social Ads
- 26. Other Things to Consider Chrome Extensions Customizing your content for Google+ (Snippets) Google+ Hangouts Apps Building in Connections from Google+ using the Google+ Developer API (yes, Google+ has one)
- 27. Want More? http://profiles.google.com/jessestay Search for “Google+” on Pluralsight.com! (c) 2011 - Stay N’ Alive Productions, LLC
- 28. Any Questions? (c) 2011 - Stay N’ Alive Productions, LLC
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- Using Hang outs as an effective business tool to engage customers, get feedback, and build interest in your product\n
- Using Hang outs as an effective business tool to engage customers, get feedback, and build interest in your product\n
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