10 Google+ Tips for Every Small Business Owner

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Simple tips for every small business owner on Google+. First presented at Social Media Examiner's Small Business Success Summit.

Tecnologia Negócios

10 Google+ Tips for Every Small
Business Owner

Jesse Stay - http://proﬁles.google.com/jessestay
http://stay.am/gplusdummies
(c) 2011 - Stay N’ Alive Productions, LLC

1

Want More?
http://stay.am/staynewsletter

(c) 2011 - Stay N’ Alive Productions, LLC

2

Why Google+?
The future of Google+ is
Google!

(c) 2011 - Stay N’ Alive Productions, LLC

3

Image credit: Robert Scoble

Tip 1
Business Starts With People!
(c) 2011 - Stay N’ Alive Productions, LLC

4

Business Starts With People!
Open the covers!
Use your CEO,
Community Manager
to show the “inside
story”
Be the news
Hangouts

(c) 2011 - Stay N’ Alive Productions, LLC

5

Michael Dell
CEO, Dell, Inc.
(c) 2011 - Stay N’ Alive Productions, LLC

6

Business Starts With People!
Create circles for your notable employees
Build up and promote your employees
Use rel=”author” tags on your company blog - link back
to employee Google+ Proﬁles
Encourage employees to circle each other, create their
own lists
Use Google Apps for Business

(c) 2011 - Stay N’ Alive Productions, LLC

7

Image credit: DIYLOL - http://diylol.com/meme-generator/business-cat/memes/the-internetz-my-secret-weapon

Tip 2
Google+ Pages - Your Secret Weapon in Search
(c) 2011 - Stay N’ Alive Productions, LLC

8

Google+ Pages
Your Secret Weapon in Search
(c) 2011 - Stay N’ Alive Productions, LLC

9

Google+ Pages
Your Secret Weapon in Search
(c) 2011 - Stay N’ Alive Productions, LLC

10

Image credit: South Park

Tip 3
Give Your Website Authority!
(c) 2011 - Stay N’ Alive Productions, LLC

11

Google+ Badges
http://google.com/+/business
(c) 2011 - Stay N’ Alive Productions, LLC

12

Author Tags
(c) 2011 - Stay N’ Alive Productions, LLC

13

Link Your +1 Buttons
(c) 2011 - Stay N’ Alive Productions, LLC

14

Tip 4
People are the New SEO!
(c) 2011 - Stay N’ Alive Productions, LLC

15

People are the New SEO
(c) 2011 - Stay N’ Alive Productions, LLC

16

People are the New SEO
(c) 2011 - Stay N’ Alive Productions, LLC

17

Image credit: Business Insider

Tip 5
Developers! Developers! Developers!
(c) 2011 - Stay N’ Alive Productions, LLC

18

Developers! Developers!
Developers!
Integrate Badges, +1s,
Good SEO technique
Cheap
Good
Use Google+ APIs to
build social experiences
Bring social connections
into website experiences Fast

(c) 2011 - Stay N’ Alive Productions, LLC

19

Social Experience
Washington Post Social Reader
(c) 2011 - Stay N’ Alive Productions, LLC

20

Tip 6
Bringing Home the Bacon
(c) 2011 - Stay N’ Alive Productions, LLC

21

Bringing Home the Bacon
Ask questions
Know your audience
Use calls to action!
Pictures, videos, animated gifs bring attention (the
bacon)
Measure, Measure, Measure!
Circle people! Build Relationships.

(c) 2011 - Stay N’ Alive Productions, LLC

22

Tip 7
“Hang Out” With Customers
(c) 2011 - Stay N’ Alive Productions, LLC

23

“Hang Out” With
Customers
Show oﬀ your skillz

Open the covers

Bring inﬂuentials
together

Join other Hangouts!

24/7 Hangouts

(c) 2011 - Stay N’ Alive Productions, LLC

24

Image credit: Yukihiro Fukuda, National Geographic

Tip 8
Know Your Audience!
(c) 2011 - Stay N’ Alive Productions, LLC

25

Know Your Audience!

Art forms like photographers, artists, programming,
creative people
Not typically “your mom”
Opportunities for new audiences
Your existing audience will discover through search

(c) 2011 - Stay N’ Alive Productions, LLC

26

Tip 9
Build Your Audience
(c) 2011 - Stay N’ Alive Productions, LLC

27

Build Your Audience
Circle others
Relationships!
Relationships!
Relationships!
Write interesting
content
Engage!

(c) 2011 - Stay N’ Alive Productions, LLC

28

Tip 10
Sell! Sell! Sell!
(c) 2011 - Stay N’ Alive Productions, LLC

29

Hashtags
Organizing the Community
(c) 2011 - Stay N’ Alive Productions, LLC

30

Contests
(c) 2011 - Stay N’ Alive Productions, LLC

31

Social Ads
Social Extensions and Social Display Ads
(c) 2011 - Stay N’ Alive Productions, LLC

32

Social CRM
Building Relationships Through Google+
(c) 2011 - Stay N’ Alive Productions, LLC

33

Want More?
http://stay.am/staynewsletter

(c) 2011 - Stay N’ Alive Productions, LLC

34

Any
Questions?

(c) 2011 - Stay N’ Alive Productions, LLC

35

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10 Google+ Tips for Every Small Business Owner

7. Business Starts With People! Create circles for your notable employees Build up and promote your employees Use rel=”author” tags on your company blog - link back to employee Google+ Proﬁles Encourage employees to circle each other, create their own lists Use Google Apps for Business (c) 2011 - Stay N’ Alive Productions, LLC 7

8. Image credit: DIYLOL - http://diylol.com/meme-generator/business-cat/memes/the-internetz-my-secret-weapon Tip 2 Google+ Pages - Your Secret Weapon in Search (c) 2011 - Stay N’ Alive Productions, LLC 8

19. Developers! Developers! Developers! Integrate Badges, +1s, Good SEO technique Cheap Good Use Google+ APIs to build social experiences Bring social connections into website experiences Fast (c) 2011 - Stay N’ Alive Productions, LLC 19

22. Bringing Home the Bacon Ask questions Know your audience Use calls to action! Pictures, videos, animated gifs bring attention (the bacon) Measure, Measure, Measure! Circle people! Build Relationships. (c) 2011 - Stay N’ Alive Productions, LLC 22

26. Know Your Audience! Art forms like photographers, artists, programming, creative people Not typically “your mom” Opportunities for new audiences Your existing audience will discover through search (c) 2011 - Stay N’ Alive Productions, LLC 26

10 Google+ Tips for Every Small Business Owner

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