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10 Google+ Tips for Every Small Business Owner

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10 Google+ Tips for Every Small Business Owner

  1. 10 Google+ Tips for Every Small Business Owner Jesse Stay - http://profiles.google.com/jessestay http://stay.am/gplusdummies (c) 2011 - Stay N’ Alive Productions, LLC 1
  2. Want More? http://stay.am/staynewsletter (c) 2011 - Stay N’ Alive Productions, LLC 2
  3. Why Google+? The future of Google+ is Google! (c) 2011 - Stay N’ Alive Productions, LLC 3
  4. Image credit: Robert Scoble Tip 1 Business Starts With People! (c) 2011 - Stay N’ Alive Productions, LLC 4
  5. Business Starts With People! Open the covers! Use your CEO, Community Manager to show the “inside story” Be the news Hangouts (c) 2011 - Stay N’ Alive Productions, LLC 5
  6. Michael Dell CEO, Dell, Inc. (c) 2011 - Stay N’ Alive Productions, LLC 6
  7. Business Starts With People! Create circles for your notable employees Build up and promote your employees Use rel=”author” tags on your company blog - link back to employee Google+ Profiles Encourage employees to circle each other, create their own lists Use Google Apps for Business (c) 2011 - Stay N’ Alive Productions, LLC 7
  8. Image credit: DIYLOL - http://diylol.com/meme-generator/business-cat/memes/the-internetz-my-secret-weapon Tip 2 Google+ Pages - Your Secret Weapon in Search (c) 2011 - Stay N’ Alive Productions, LLC 8
  9. Google+ Pages Your Secret Weapon in Search (c) 2011 - Stay N’ Alive Productions, LLC 9
  10. Google+ Pages Your Secret Weapon in Search (c) 2011 - Stay N’ Alive Productions, LLC 10
  11. Image credit: South Park Tip 3 Give Your Website Authority! (c) 2011 - Stay N’ Alive Productions, LLC 11
  12. Google+ Badges http://google.com/+/business (c) 2011 - Stay N’ Alive Productions, LLC 12
  13. Author Tags (c) 2011 - Stay N’ Alive Productions, LLC 13
  14. Link Your +1 Buttons (c) 2011 - Stay N’ Alive Productions, LLC 14
  15. Tip 4 People are the New SEO! (c) 2011 - Stay N’ Alive Productions, LLC 15
  16. People are the New SEO (c) 2011 - Stay N’ Alive Productions, LLC 16
  17. People are the New SEO (c) 2011 - Stay N’ Alive Productions, LLC 17
  18. Image credit: Business Insider Tip 5 Developers! Developers! Developers! (c) 2011 - Stay N’ Alive Productions, LLC 18
  19. Developers! Developers! Developers! Integrate Badges, +1s, Good SEO technique Cheap Good Use Google+ APIs to build social experiences Bring social connections into website experiences Fast (c) 2011 - Stay N’ Alive Productions, LLC 19
  20. Social Experience Washington Post Social Reader (c) 2011 - Stay N’ Alive Productions, LLC 20
  21. Tip 6 Bringing Home the Bacon (c) 2011 - Stay N’ Alive Productions, LLC 21
  22. Bringing Home the Bacon Ask questions Know your audience Use calls to action! Pictures, videos, animated gifs bring attention (the bacon) Measure, Measure, Measure! Circle people! Build Relationships. (c) 2011 - Stay N’ Alive Productions, LLC 22
  23. Tip 7 “Hang Out” With Customers (c) 2011 - Stay N’ Alive Productions, LLC 23
  24. “Hang Out” With Customers Show off your skillz Open the covers Bring influentials together Join other Hangouts! 24/7 Hangouts (c) 2011 - Stay N’ Alive Productions, LLC 24
  25. Image credit: Yukihiro Fukuda, National Geographic Tip 8 Know Your Audience! (c) 2011 - Stay N’ Alive Productions, LLC 25
  26. Know Your Audience! Art forms like photographers, artists, programming, creative people Not typically “your mom” Opportunities for new audiences Your existing audience will discover through search (c) 2011 - Stay N’ Alive Productions, LLC 26
  27. Tip 9 Build Your Audience (c) 2011 - Stay N’ Alive Productions, LLC 27
  28. Build Your Audience Circle others Relationships! Relationships! Relationships! Write interesting content Engage! (c) 2011 - Stay N’ Alive Productions, LLC 28
  29. Tip 10 Sell! Sell! Sell! (c) 2011 - Stay N’ Alive Productions, LLC 29
  30. Hashtags Organizing the Community (c) 2011 - Stay N’ Alive Productions, LLC 30
  31. Contests (c) 2011 - Stay N’ Alive Productions, LLC 31
  32. Social Ads Social Extensions and Social Display Ads (c) 2011 - Stay N’ Alive Productions, LLC 32
  33. Social CRM Building Relationships Through Google+ (c) 2011 - Stay N’ Alive Productions, LLC 33
  34. Want More? http://stay.am/staynewsletter (c) 2011 - Stay N’ Alive Productions, LLC 34
  35. Any Questions? (c) 2011 - Stay N’ Alive Productions, LLC 35

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