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New Rules for Small Business Marketing Moorpark Small Business Seminar June 10, 2011 Jesse P. Luna Business Advisor, EDC-VC/SBDC Presentation at www.jpluna.com/newrules
Why Adapt?
New Rule: Do Online As You Do IRL ,[object Object]
New Rule: Focus on Abundance, not Scarcity ,[object Object],[object Object]
New Rule: Be Online ,[object Object],[object Object]
New Rule: Act Locally, Promote Globally ,[object Object]
New Rule: Be Mobile
New Rule: Be Social ,[object Object],sites blogs Twitter ______ ______ ______
This is  *not*  Social Media Image Credit @vermyndax
Web 2.0 is People!
United Linen (B2B) ,[object Object]
Intuit – Turbo Tax (ROI) ,[object Object]
WineLibraryTV (Gary Vaynerchuk) ,[object Object]
Epic Change (Stacey Monk) ,[object Object]
Latinos In Social Media  #LATISM (Org) ,[object Object]
Getting Things Done (David Allen) ,[object Object]
Kickstarter ,[object Object]
Kogi BBQ ,[object Object],[object Object]
Next Steps? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you! Jesse Luna Tech, Marketing/Social Media Advisor EDC-VC/SBDC

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New rules for_small_business_marketing

  • 1. New Rules for Small Business Marketing Moorpark Small Business Seminar June 10, 2011 Jesse P. Luna Business Advisor, EDC-VC/SBDC Presentation at www.jpluna.com/newrules
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. New Rule: Be Mobile
  • 8.
  • 9. This is *not* Social Media Image Credit @vermyndax
  • 10. Web 2.0 is People!
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Thank you! Jesse Luna Tech, Marketing/Social Media Advisor EDC-VC/SBDC